Rizzoli New York to Publish BARBIE™: THE WORLD TOUR on March 8, 2024, in Partnership with Mattel

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Rizzoli and Mattel, Inc. (NASDAQ: MAT) have announced the publication of BARBIE™: THE WORLD TOUR, a new illustrated book capturing the glamour and style of the iconic doll, inspired by the record-breaking release of Greta Gerwig’s Barbie movie. The book features original Barbie dolls, rare materials from Mattel’s archives, and sketches from renowned designers, blending high fashion with Barbie's 65-year history. The press release emphasizes the collaboration between Margot Robbie, Andrew Mukamal, and various designers, showcasing the serious chic of high fashion and the fun of Barbie's world.

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Rizzoli and Mattel, Inc. (NASDAQ: MAT) announced today BARBIE™: THE WORLD TOUR (ISBN: 9780789345578, $55.00 US, Rizzoli New York), a new illustrated book capturing all the glamour and high style of the most popular doll in the world. For the press tour following the record-breaking release of Greta Gerwig’s award-winning, acclaimed Barbie movie, producer and star Margot Robbie and her stylist Andrew Mukamal immersed themselves in some of Barbie’s most iconic outfits and curated vintage pieces, then approached designers, from Giorgio Armani to Donatella Versace, to create looks inspired by the doll-size originals. Many of these looks were not seen as the official Barbie press tour was cut short—so Margot and Andrew worked with renowned fashion photographer Craig McDean to shoot her in the looks exactly as they were curated: Schiaparelli in Los Angeles, Vivienne Westwood in London, vintage Chanel with matching Streamline luggage at the airport, and beyond.

Rizzoli New York to Publish BARBIE™: THE WORLD TOUR on March 8, 2024, in partnership with Mattel (Cover image Courtesy Rizzoli New York)

“This book is the culmination of tens of thousands of hours of work by some of the most talented and creative visionaries and designers on Earth,” says Mukamal. “Margot and I felt compelled to share this with the world. We hope you love it as much as we do.”

Accompanying McDean’s sumptuous photography are images of original Barbie dolls from the period, a treasure trove of rare materials from Mattel’s Barbie fashion archives, and the designers’ sketches and Polaroids from fittings, layered into evocative collage by art director Fabien Baron. With text by Margot Robbie and Andrew Mukamal, as well as handwritten contributions from the designers behind the looks (from Olivier Rousteing and Michelle Ochs to Manolo Blahnik and Jeremy Scott), this unique book blends the serious chic of high fashion with the serious fun of Barbie’s world—the dolls, the history, and the style that have captured imaginations for 65 years.

“Barbie: The World Tour is the ultimate realization of Barbiecore, with iconic looks inspired by Barbie’s 65-years of fashion history, now brought to life by Margot and Andrew with best-in-class designers,” said Lisa McKnight, Executive Vice President and Chief Brand Officer, Mattel. “It’s been inspiring to see the world follow the designs curated by Margot and Andrew in celebration of the movie, Barbie. Rich with unexpected playfulness, historic nods, and self-expression, these looks represent an exciting new take on Barbie style.”

Follow the fun on social media #barbietheworldtour

ABOUT THE AUTHORS & CONTRIBUTORS: Margot Robbie is an award-winning Australian actress and producer, whose many roles have included Barbie in Barbie, for which she is currently nominated for a BAFTA, Harley Quinn in the DC Suicide Squad and Birds of Prey films, Tonya Harding in I, Tonya (for which she was nominated for an Academy Award and a BAFTA), Kayla Pospisil in Bombshell (for which she was nominated for an Academy Award and a BAFTA), and Sharon Tate in Quentin Tarantino’s Once Upon a Time in Hollywood (for which she was nominated for a BAFTA). Under her LuckyChap banner, Robbie also produced Barbie, Promising Young Woman, Birds of Prey and I, Tonya, among many others, including 2023’s BAFTA-nominated Saltburn. Andrew Mukamal is an American fashion stylist and brand consultant, whose work has appeared everywhere from Vogue and Elle to Esquire and Rolling Stone; in advertising for brands such as Gucci and Yves Saint Laurent; and whose clients include Margot Robbie, Zoe Kravitz, Carey Mulligan, and Billie Eilish. Craig McDean is a British fashion photographer now based in New York City, whose editorial work has been featured in magazines such as i-D and The Face, advertising campaigns for Jil Sander and Calvin Klein, and editorial commissions with Harper's Bazaar and Vogue. More recently, McDean has photographed fashion campaigns for clients including Gucci, Giorgio Armani, Emporio Armani, Oscar de la Renta, Yves Saint Laurent, Calvin Klein, and Estée Lauder. Edward Enninful is the former editor in chief of British Vogue. Margaret Zhang is editor in chief of Vogue China. Greta Gerwig is an award-winning, Oscar- and DGA-nominated American director, writer and actress, whose acclaimed films include Lady Bird and Little Women. She co-wrote (with Noah Baumbach), directed, and executive-produced the global hit, award-winning Barbie.

Credit line for the book must read: © Barbie™: The World Tour by Margot Robbie and Andrew Mukamal, Rizzoli New York, 2024. All images © Craig McDean, but no images may be used—in print or digitally—without written consent from the publisher and exclusively in conjunction with book reviews and features. Cover image Courtesy Rizzoli New York. Serial rights are available, contact Ron Longe (rlonge@rizzoliusa.com).

BARBIE™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2024 Mattel.

Barbie was produced by Heyday Films, LuckyChap Entertainment, NB/GG Films and Mattel and released by Warner Bros. Pictures. Based on “Barbie” by Mattel.

BARBIE™: THE WORLD TOUR
By Margot Robbie and Andrew Mukamal
Photography by Craig McDean
Foreword by Edward Enninful, Introduction by Margaret Zhang, Afterword by Greta Gerwig
Rizzoli New York / ISBN: 9780789345578 / Hardcover / 160 pages / 9.5” x 13”
PRICE: $55.00 US / €50.00 France & Italy / £44.00 UK
www.rizzoliusa.com

BARBIE™: THE WORLD TOUR will be available in French and Italian editions, plus World English.

About Rizzoli:

Rizzoli New York has been publishing exquisite, illustrated books since 1974 and is a leader in the fashion, interior design, culinary, art, architecture, and photography fields. The Universe imprint—rebranded as Rizzoli Universe—was added in 1990, marking Rizzoli’s entrée into the pop-culture worlds of humor, beauty, sports, performing arts, and gay and alternative lifestyles, as well as a successful calendar program. Rizzoli produces its museum and exhibitions publishing under our imprint Rizzoli Electa, in collaboration with leading Italian book publisher and sister company Mondadori Electa. Our corporate entity Rizzoli International Publications also distributes books from Flammarion, Batsford/Pitkin, Smith Street Books, Gagosian, and Aquavella Galleries. In addition to our publishing house, the company maintains the Rizzoli Bookstore—widely considered one of the foremost independent booksellers in America—which specializes in literature, photography, architecture, interior design, culinary, and the fine and applied arts.

About Mattel:

Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie^®, Hot Wheels^®, Fisher-Price^®, American Girl^®, Thomas & Friends^®, UNO^®, Masters of the Universe^®, Monster High^® and MEGA^®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.

MAT-BARB

View source version on businesswire.com: https://www.businesswire.com/news/home/20240122133172/en/

Ron Longe, Associate Director of Publicity

Rizzoli New York / rlonge@rizzoliusa.com

Devin Tucker

Mattel / devin.tucker@mattel.com

Source: Mattel, Inc.

FAQ

What is the title of the new illustrated book announced by Rizzoli and Mattel, Inc.?

The title of the new illustrated book is BARBIE™: THE WORLD TOUR.

When will BARBIE™: THE WORLD TOUR be published?

BARBIE™: THE WORLD TOUR will be published on March 8, 2024.

What is the ticker symbol for Mattel, Inc.?

The ticker symbol for Mattel, Inc. is MAT.

Who are the producer and star involved in the Barbie movie?

The producer and star involved in the Barbie movie are Margot Robbie and her stylist Andrew Mukamal.

What is the significance of the book BARBIE™: THE WORLD TOUR?

The book captures the glamour and style of the iconic Barbie doll, blending high fashion with Barbie's 65-year history.