Mattel Television Studios Announces New Animated “Polly Pocket: Adventures in Rio,” Premiering September 16 on Prime Video in the U.S. and U.K.
Mattel (NASDAQ: MAT) and WildBrain have announced a new 66-minute animated special, 'Polly Pocket: Adventures in Rio', premiering September 16 on Prime Video in the U.S. and U.K. The special, featuring an original song, follows Polly and her friends on an adventure to Rio de Janeiro. This release coincides with Polly Pocket's 35th anniversary, which Mattel is celebrating with a special toy collection and partnerships with brands like Airbnb, Cakeworthy, and Pacsun.
The new toy line includes the Adventure Moped Compact, Momma Monkey & Baby Playset, and Kitty Airways Playset, inspired by Polly's tropical adventures. This launch aligns with Mattel's strategy to leverage its iconic brands across entertainment and consumer products.
Mattel (NASDAQ: MAT) e WildBrain hanno annunciato un nuovo speciale animato di 66 minuti, 'Polly Pocket: Avventure a Rio', in anteprima il 16 settembre su Prime Video negli Stati Uniti e nel Regno Unito. Lo speciale, che include una canzone originale, segue Polly e i suoi amici in un'avventura a Rio de Janeiro. Questa uscita coincide con il 35° anniversario di Polly Pocket, che Mattel celebra con una collezione di giocattoli speciale e collaborazioni con marchi come Airbnb, Cakeworthy e Pacsun.
La nuova linea di giocattoli include il Compact Moped Avventura, il Set da Gioco Mamma Scimmia & Baby, e il Set da Gioco Kitty Airways, ispirati alle avventure tropicali di Polly. Questo lancio si allinea con la strategia di Mattel di sfruttare i suoi marchi iconici attraverso intrattenimento e prodotti di consumo.
Mattel (NASDAQ: MAT) y WildBrain han anunciado un nuevo especial animado de 66 minutos, 'Polly Pocket: Aventuras en Río', que se estrenará el 16 de septiembre en Prime Video en EE.UU. y Reino Unido. Este especial, que presenta una canción original, sigue a Polly y sus amigos en una aventura en Río de Janeiro. Este lanzamiento coincide con el 35 aniversario de Polly Pocket, que Mattel celebra con una colección especial de juguetes y colaboraciones con marcas como Airbnb, Cakeworthy y Pacsun.
La nueva línea de juguetes incluye el Compacto Moped Aventura, el Juego de Mamá Mono y Bebé, y el Juego Kitty Airways, inspirados en las aventuras tropicales de Polly. Este lanzamiento se alinea con la estrategia de Mattel de aprovechar sus marcas icónicas en entretenimiento y productos de consumo.
매텔 (NASDAQ: MAT)과 WildBrain이 66분짜리 애니메이션 특별편 '폴리 포켓: 리오에서의 모험'을 발표했습니다. 이 특별편은 9월 16일 프라임 비디오에서 미국과 영국에서 방영됩니다. 특별편에는 오리지널 송이 포함되어 있으며, 폴리와 그녀의 친구들이 리오 데 자네이로에서 모험을 떠나는 내용을 담고 있습니다. 이번 출시는 폴리 포켓의 35주년과 맞춰 이뤄지며, 매텔은 특별한 장난감 컬렉션과 Airbnb, Cakeworthy, Pacsun과 같은 브랜드와의 파트너십을 통해 이를 기념하고 있습니다.
새로운 장난감 라인에는 폴리의 열대 모험에서 영감을 받은 어드벤처 모페드 콤팩트, 엄마 원숭이와 아기 놀이 세트, 그리고 키티 항공사 놀이 세트가 포함되어 있습니다. 이번 런칭은 매텔의 상징적인 브랜드를 엔터테인먼트와 소비자 제품에 활용하려는 전략에 부합합니다.
Mattel (NASDAQ: MAT) et WildBrain ont annoncé un nouvel spécial animé de 66 minutes, 'Polly Pocket : Aventures à Rio', qui sera diffusé le 16 septembre sur Prime Video aux États-Unis et au Royaume-Uni. Ce spécial, qui comprend une chanson originale, suit Polly et ses amis dans une aventure à Rio de Janeiro. Cette sortie coïncide avec le 35e anniversaire de Polly Pocket, que Mattel célèbre avec une collection de jouets spéciale et des partenariats avec des marques comme Airbnb, Cakeworthy et Pacsun.
La nouvelle ligne de jouets comprend le Compact Moped d'Aventure, le Set de Jeu Maman Singe & Bébé, et le Set de Jeu Kitty Airways, inspirés des aventures tropicales de Polly. Ce lancement s'inscrit dans la stratégie de Mattel d'exploiter ses marques emblématiques dans le domaine du divertissement et des produits de consommation.
Mattel (NASDAQ: MAT) und WildBrain haben ein neues 66-minütiges Animationsspecial 'Polly Pocket: Abenteuer in Rio' angekündigt, das am 16. September auf Prime Video in den USA und im Vereinigten Königreich Premiere feiert. Das Special, das ein Original-Lied enthält, folgt Polly und ihren Freunden auf einem Abenteuer in Rio de Janeiro. Diese Veröffentlichung fällt mit dem 35. Jubiläum von Polly Pocket zusammen, das Mattel mit einer speziellen Spielzeugkollektion und Partnerschaften mit Marken wie Airbnb, Cakeworthy und Pacsun feiert.
Die neue Spielzeuglinie umfasst den Adventure Moped Compact, das Mama Monkey & Baby Spielset und das Kitty Airways Spielset, inspiriert von Pollys tropischen Abenteuern. Dieser Launch steht im Einklang mit der Strategie von Mattel, ihre ikonischen Marken im Bereich Unterhaltung und Verbraucherprodukte zu nutzen.
- Launch of new 66-minute animated special 'Polly Pocket: Adventures in Rio' on Prime Video
- Coincides with Polly Pocket's 35th anniversary, potentially boosting brand relevance
- New toy line release tied to the animated special, potentially driving sales
- Partnerships with multiple brands for anniversary celebration, expanding market reach
- None.
From Mattel Television Studios and WildBrain, the 66-Minute Special Debuts Amidst Polly Pocket’s 35th Anniversary Year
WATCH TRAILER HERE
DOWNLOAD KEY ART HERE
Polly Pocket: Adventures in Rio (Graphic: Business Wire)
Polly Pocket: Adventures in Rio follows Polly and her friends, Lila and Shani, on the adventure of a lifetime. After discovering a lost cat belonging to Eva, a famous Brazilian dancer, the crew flies to
Polly Pocket has spent the last 35 years igniting a sense of adventure in kids everywhere. A symbol of nostalgia and imagination, Polly creates cherished memories among the young and the young at heart alike. Polly Pocket continues to celebrate her 35th anniversary this year with a special collection of toys and partnerships with brands including Airbnb, Cakeworthy, Pacsun, Loungefly, Beauty Creations, Sassy Woof, Cider and more.
In anticipation of the animated special, Mattel is celebrating with an offering of new toys inspired by Polly’s tropical adventures in Rio. The line includes The Polly Pocket Adventure Moped Compact, The Polly Pocket Momma Monkey & Baby Playset, and The Polly Pocket Kitty Airways Playset.
Polly Pocket: Adventures in Rio is co-produced by Mattel Television Studios and WildBrain.
For more updates on Polly Pocket, follow Mattel on social media @Mattel on Instagram, Threads, Facebook and TikTok.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About WildBrain:
At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.
Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Polly Pocket; Fireman Sam; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.
WildBrain is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240916228261/en/
Casey McDonald
Casey.McDonald@Mattel.com
Kensie Sanchez
Kensie.Sanchez@Mattel.com
Source: Mattel, Inc.
FAQ
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