Mattel Appoints Ken Wee as Executive Vice President and Chief Strategy Officer
Mattel (Nasdaq: MAT) has appointed Ken Wee as Executive Vice President and Chief Strategy Officer, reporting directly to CEO Ynon Kreiz. Wee brings extensive experience in strategic planning, M&A, and corporate development from the gaming, technology, and media sectors. His role involves overseeing strategic planning and corporate development, focusing on accelerating growth and profitability.
Previously, Wee served as Chief Strategy Officer at Activision Blizzard, where he played a key role in the company's $69 billion acquisition by Microsoft. He also worked as a partner at McKinsey & Company, leading their Interactive Entertainment Practice. Wee's appointment comes at a important time as Mattel aims to expand its IP-driven toy business and entertainment offerings, potentially unlocking new value for shareholders.
Mattel (Nasdaq: MAT) ha nominato Ken Wee come Vice Presidente Esecutivo e Chief Strategy Officer, riportando direttamente al CEO Ynon Kreiz. Wee porta con sé un'ampia esperienza in pianificazione strategica, M&A e sviluppo aziendale nei settori del gioco, della tecnologia e dei media. Il suo ruolo prevede la supervisione della pianificazione strategica e dello sviluppo aziendale, con un focus su accelerare la crescita e la redditività.
In precedenza, Wee ha ricoperto il ruolo di Chief Strategy Officer presso Activision Blizzard, dove ha giocato un ruolo chiave nell'acquisizione dell'azienda da parte di Microsoft per 69 miliardi di dollari. Ha anche lavorato come partner presso McKinsey & Company, guidando la loro Interactive Entertainment Practice. La nomina di Wee arriva in un momento importante, poiché Mattel mira a espandere la sua attività di giocattoli basati sui diritti di proprietà intellettuale e le sue offerte di intrattenimento, sbloccando potenzialmente nuovo valore per gli azionisti.
Mattel (Nasdaq: MAT) ha nombrado a Ken Wee como Vicepresidente Ejecutivo y Director de Estrategia, reportando directamente al CEO Ynon Kreiz. Wee aporta una amplia experiencia en planificación estratégica, M&A y desarrollo corporativo en los sectores de videojuegos, tecnología y medios. Su función implica supervisar la planificación estratégica y el desarrollo corporativo, enfocándose en acelerar el crecimiento y la rentabilidad.
Anteriormente, Wee se desempeñó como Director de Estrategia en Activision Blizzard, donde jugó un papel clave en la adquisición de la compañía por parte de Microsoft por 69 mil millones de dólares. También trabajó como socio en McKinsey & Company, liderando su práctica de Entretenimiento Interactivo. La nominación de Wee llega en un momento importante, ya que Mattel busca expandir su negocio de juguetes impulsados por propiedad intelectual y ofertas de entretenimiento, desbloqueando potencialmente nuevo valor para los accionistas.
매텔(Nasdaq: MAT)은 Ken Wee를 최고 전략 책임자(Chief Strategy Officer) 겸 부사장(Executive Vice President)으로 임명하고, CEO Ynon Kreiz에게 직접 보고하도록 하였습니다. Wee는 게임, 기술 및 미디어 분야에서 전략 기획, M&A 및 기업 개발에 대한 폭넓은 경험을 보유하고 있습니다. 그의 역할은 전략 기획 및 기업 개발을 감독하고, 성장 및 수익성 가속화에 중점을 두고 있습니다.
이전에 Wee는 Activision Blizzard에서 최고 전략 책임자로 재직하며, 마이크로소프트의 690억 달러 인수에 중요한 역할을 했습니다. 그는 또한 McKinsey & Company에서 파트너로 일하며 이들의 인터랙티브 엔터테인먼트 실무를 이끌었습니다. Wee의 임명은 매텔이 지적 재산권 기반 장난감 사업 및 엔터테인먼트 제공을 확대하려는 중요한 시점에 이루어졌으며, 이는 주주들에게 새로운 가치를 창출할 잠재력을 지니고 있습니다.
Mattel (Nasdaq: MAT) a nommé Ken Wee au poste de Vice-Président Exécutif et Directeur de la Stratégie, relevant directement du PDG Ynon Kreiz. Wee apporte une vaste expérience en planification stratégique, fusions et acquisitions, et développement d’entreprise dans les secteurs du jeu, de la technologie et des médias. Son rôle consiste à superviser la planification stratégique et le développement d’entreprise, en se concentrant sur l'accélération de la croissance et de la rentabilité.
Auparavant, Wee a été Directeur de la Stratégie chez Activision Blizzard, où il a joué un rôle clé dans l'acquisition de l'entreprise par Microsoft pour 69 milliards de dollars. Il a également été partenaire chez McKinsey & Company, dirigeant leur pratique de Divertissement Interactif. La nomination de Wee intervient à un moment important, car Mattel vise à développer son activité de jouets basée sur des droits de propriété intellectuelle et ses offres de divertissement, ce qui pourrait débloquer une nouvelle valeur pour les actionnaires.
Mattel (Nasdaq: MAT) hat Ken Wee zum Executive Vice President und Chief Strategy Officer ernannt, der direkt an CEO Ynon Kreiz berichtet. Wee bringt umfangreiche Erfahrungen in strategischer Planung, M&A und Unternehmensentwicklung aus den Bereichen Gaming, Technologie und Medien mit. Seine Rolle umfasst die Überwachung der strategischen Planung und Unternehmensentwicklung, mit einem Fokus auf Wachstum und Rentabilität zu beschleunigen.
Zuvor war Wee Chief Strategy Officer bei Activision Blizzard, wo er eine Schlüsselrolle bei der 69 Milliarden Dollar Übernahme des Unternehmens durch Microsoft spielte. Er arbeitete auch als Partner bei McKinsey & Company und leitete deren Interactive Entertainment Practice. Wees Ernennung kommt zu einem wichtigen Zeitpunkt, da Mattel plant, sein IP-basiertes Spielzeuggeschäft und seine Unterhaltungsangebote auszubauen, was potenziell neuen Wert für die Aktionäre freisetzen könnte.
- Appointment of experienced executive Ken Wee as Chief Strategy Officer
- Potential for accelerated growth and profitability through strategic planning
- Opportunity to expand IP-driven toy business and entertainment offerings
- Wee's background in gaming and media aligns with Mattel's expansion goals
- None.
Ken Wee (Photo: Business Wire)
Kreiz said: “We welcome Ken to our leadership team at an exciting point in the execution of our strategy to grow Mattel’s IP-driven toy business and expand our entertainment offering. Ken brings extensive experience in strategic planning, M&A, and corporate development gained in the gaming, technology and media sectors, which bodes well as we further our aim to unlock the full value of our IP outside the toy aisle and create long-term shareholder value.”
In this role, Wee oversees all aspects of strategic planning and corporate development for Mattel, including identifying opportunities to accelerate growth and profitability and optimize business performance.
Wee was previously the Chief Strategy Officer for video game publisher Activision Blizzard. In this capacity, Wee identified and executed on organic initiatives and M&A opportunities to grow the reach, engagement, and commercial success of Activision Blizzard's portfolio of franchises with over 400 million players, culminating in Microsoft's
Wee added: “I am proud and excited to join Mattel and work with our talented teams to grow our iconic brands in new ways and delight our fans through play.”
Prior to joining Activision Blizzard, Wee was a partner at the global management consulting firm McKinsey & Company. There he led McKinsey’s Interactive Entertainment Practice and served clients in media, technology, and private equity globally across a broad range of topics. He previously worked at New Mountain Capital, a leading investment fund.
Born and raised in
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240910784205/en/
Press:
Catherine Frymark
catherine.frymark@mattel.com
Source: Mattel, Inc.
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