KidKraft® Partners With American Girl® to Debut New Luxe Dollhouse and Custom Closet for the Beloved Brand’s Signature 18-Inch Dolls

Rhea-AI Summary

KidKraft has launched a new collaboration with American Girl to introduce the first officially licensed dollhouse for American Girl’s 18-inch dolls, just in time for the holidays. The American Girl x KidKraft Luxury Dollhouse and the Custom Closet feature nine play areas, including amenities like a spinning ceiling fan, working lights, and secret storage. The dollhouse retails for $598.00, while the closet is priced at $298.00. This partnership enhances imaginative play and represents both brands' commitment to creativity.

Positive

• Partnership with American Girl enhances brand visibility and market reach.
• The luxury dollhouse and closet are poised to attract holiday shoppers, potentially increasing sales.
• High-quality materials used in product construction may lead to customer satisfaction and repeat purchases.

Negative

• High price point of $598.00 for the dollhouse may limit accessibility for some consumers.
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Ultimate tri-level stands 4½ feet tall and offers endless hours of imaginative play

DALLAS--(BUSINESS WIRE)-- KidKraft®, a premium wood toy and furniture brand crafted to inspire imaginative and active indoor and outdoor play, announces an exciting new product collaboration with American Girl®, the popular lifestyle brand for girls. Available now and just in time for the holidays, the first officially licensed American Girl dollhouse and add-on magic closet is built of premium wood materials and sized just right for fans of American Girl’s popular 18-inch dolls.

KidKraft® partners with American Girl® to debut new luxe dollhouse for the beloved brand's signature 18-inch dolls (Photo: Business Wire)

Designed to inspire endless hours of imaginative play, the two impressive-sized items—the American Girl® x KidKraft® Luxury Dollhouse and the American Girl® x KidKraft® Custom Closet—have nine play areas to discover and numerous amenities, including a spinning ceiling fan, working lights, secret storage, and more.

“KidKraft is known for our collection of beautifully crafted wooden dollhouses which help to aid and inspire imaginative play for children of all ages,” said Susan Russo, VP of Product & Brand Marketing for KidKraft. “With our commitment to delivering imaginative play experiences and American Girl’s decades-long history of empowering girls through storytelling, a joining of forces was a natural fit.”

The American Girl x KidKraft collection is available now at AmericanGirl.com and at American Girl retail stores and includes:

American Girl® x KidKraft® Luxury Dollhouse for 18-inch Dolls - $598.00

• Offering countless hours of 360° play, this jaw-dropping 4½ feet tall and 5 feet wide ultimate dollhouse has a cool tri-level layout, designed with all the comforts of home and several dream amenities.
• Features include a high-tech security system, a fireplace that glows and crackles, a ceiling fan that lights up and spins, a shower that changes color with the "temperature", and a lights-and-sounds hot tub that fits four dolls.
• Built-in fixtures and décor include a pet door, open-and-close windows, swivel pretend TV, glittery curtains and secret storage.

American Girl® x KidKraft® Custom Closet for 18-inch Dolls - $298.00

• Boasting two stories with a grand spiral staircase, this more than 3½-foot-tall fashion changing room has an innovative virtual "try-on" experience for dolls. A magic mirror showcases a total of four outfit choices, illuminating them right onto the doll!
• Tons of storage options for clothes and accessories keeps everything organized and ready for dress up.
• Can stand alone or be an add-on to the luxury dollhouse for extended play. Stairs are moveable to different areas of the house.

The partnership between American Girl and KidKraft brings together two likeminded premium brands that are committed to nurturing a child’s creativity and imagination. The high-quality dollhouse—with its numerous play areas, functionality, and large, open spaces for additional add-ons like furniture, beds, and clothing—expands the play experience and offers a lifetime of value and fun.

For more information on the American Girl® x KidKraft collection, please visit AmericanGirl.com. Receive the latest updates by following KidKraft on Instagram, YouTube, and Facebook.

ABOUT KIDKRAFT, INC

KidKraft is a global leader in award-winning children’s products Made for Make Believe™. For over 50 years, KidKraft has been crafting toys and furniture to amplify and enrich childhood through destinations for playing, exploring and living. Crafted of premium, recyclable materials for long-lasting play, KidKraft's indoor and outdoor products are available at more than 2,800 retailers in over 90 countries. KidKraft’s global headquarters is located in Dallas, Texas. For more information, visit www.kidkraft.com and follow @kidkrafttoys and #KidKraftToys on Instagram.

ABOUT AMERICAN GIRL

American Girl^® is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and help develop her strength of character. Best-selling lines include Truly Me™, Girl of the Year™, Bitty Baby®, WellieWishers™, Create Your Own, and American Girl’s classic historical characters. The company sells products through its award-winning catalogue, on americangirl.com, in its proprietary U.S. experiential retail stores, as well as at specialty retailers nationwide. By inspiring girls to be their best, American Girl has earned the loyalty of millions and the praise and trust of parents and educators. Connect with American Girl on:

Facebook: @americangirl
Twitter: @American_Girl
Instagram: @americangirlbrand
Pinterest: agofficial
YouTube: American Girl

View source version on businesswire.com: https://www.businesswire.com/news/home/20221004006163/en/

Catalina Ramirez

Litzky Public Relations

(201) 222-9118

cramirez@litzkypr.com

Source: KidKraft

FAQ

What is the new product launched by KidKraft and American Girl?

The new product is the officially licensed American Girl x KidKraft Luxury Dollhouse and Custom Closet for 18-inch dolls.

When is the American Girl x KidKraft dollhouse available?

The dollhouse is available now, just in time for the holiday season.

What are the prices of the KidKraft American Girl dollhouse and closet?

The American Girl x KidKraft Luxury Dollhouse is priced at $598.00 and the Custom Closet at $298.00.

What features does the KidKraft American Girl dollhouse offer?

The dollhouse features nine play areas, a spinning ceiling fan, working lights, secret storage, and various amenities.

How does the collaboration between KidKraft and American Girl benefit consumers?

The collaboration provides high-quality, imaginative play experiences, enhancing creativity for children.