Barbie Launches New Brand Campaign Championing Parents’ Belief in Kids’ Potential
Mattel's Barbie brand has launched a new campaign titled 'Give Limitless Possibilities', unveiled alongside WNBA legend Sue Bird at a Barbie-themed WNBA game. The campaign aims to empower girls and highlight the benefits of doll play in nurturing imagination, self-esteem, and empathy. It builds on Barbie's 65-year legacy of inspiring potential in young girls.
The campaign, created with 72andSunny, emphasizes the emotional desire of adults to give children curiosity, confidence, and belief in their potential. It also supports Barbie's commitment to championing women role models, particularly in sports. The brand's presence at the WNBA game included fan activations and giveaways, reinforcing Barbie's role in promoting women's sports.
Il marchio Barbie di Mattel ha lanciato una nuova campagna intitolata 'Dare Possibilità Illimitate', presentata insieme alla leggenda della WNBA Sue Bird durante una partita della WNBA a tema Barbie. La campagna mira a responsabilizzare le ragazze e a sottolineare i benefici del gioco con le bambole nel coltivare immaginazione, autostima ed empatia. Si basa sull'eredità di 65 anni di Barbie nell'ispirare il potenziale delle giovani ragazze.
La campagna, creata con 72andSunny, mette in evidenza il desiderio emotivo degli adulti di trasmettere ai bambini curiosità, fiducia e credere nel loro potenziale. Sostiene anche l'impegno di Barbie nel promuovere modelli femminili, in particolare nello sport. La presenza del marchio alla partita di WNBA ha incluso attivazioni per i fan e omaggi, rafforzando il ruolo di Barbie nella promozione dello sport femminile.
La marca Barbie de Mattel ha lanzado una nueva campaña titulada 'Dar Posibilidades Sin Límites', presentada junto a la leyenda de la WNBA Sue Bird en un juego de la WNBA con temática de Barbie. La campaña tiene como objetivo empoderar a las niñas y destacar los beneficios del juego con muñecas en el fomento de la imaginación, la autoestima y la empatía. Se basa en la herencia de 65 años de Barbie en inspirar el potencial de las jóvenes.
La campaña, creada junto a 72andSunny, enfatiza el deseo emocional de los adultos de dar a los niños curiosidad, confianza y fe en su potencial. También apoya el compromiso de Barbie de promover modelos femeninos, especialmente en el deporte. La presencia de la marca en el juego de la WNBA incluyó activaciones para los fanáticos y sorteos, reforzando el papel de Barbie en la promoción del deporte femenino.
마텔의 바비 브랜드가 '무한한 가능성을 주다'라는 제목의 새로운 캠페인을 시작했습니다. 이 캠페인은 WNBA 전설 수 버드와 함께 바비 테마의 WNBA 경기에서 공개되었습니다. 이 캠페인은 소녀들에게 힘을 주고, 인형 놀이가 상상력, 자존감, 공감을 키우는 데 어떻게 도움이 되는지를 강조하는 것을 목표로 합니다. 이는 젊은 소녀들에게 잠재력을 영감을 주는 바비의 65년 유산에 기반합니다.
72andSunny와 함께 제작된 이 캠페인은 어린이들에게 호기심, 자신감, 그리고 그들의 잠재력에 대한 믿음을 주고자 하는 성인들의 정서적 욕구를 강조합니다. 또한 스포츠 분야에서 여성 롤모델을 옹호하겠다는 바비의 약속을 지원합니다. WNBA 경기에서의 브랜드의 존재는 팬 활성화 및 경품 제공을 포함하여 여성 스포츠의 홍보에서 바비의 역할을 강화합니다.
La marque Barbie de Mattel a lancé une nouvelle campagne intitulée 'Offrir des Possibilités Illimitées', présentée avec la légende de la WNBA Sue Bird lors d'un match de la WNBA sur le thème de Barbie. La campagne vise à responsabiliser les filles et à souligner les avantages du jeu avec des poupées pour nourrir l'imagination, l'estime de soi et l'empathie. Elle s'appuie sur l'héritage de 65 ans de Barbie dans l'inspiration du potentiel des jeunes filles.
La campagne, créée avec 72andSunny, souligne le désir émotionnel des adultes de donner aux enfants curiosité, confiance et foi en leur potentiel. Elle soutient également l'engagement de Barbie à promouvoir des modèles de femmes, en particulier dans le sport. La présence de la marque lors du match de la WNBA comprenait des activations pour les fans et des cadeaux, renforçant le rôle de Barbie dans la promotion du sport féminin.
Die Barbie-Marke von Mattel hat eine neue Kampagne mit dem Titel 'Grenzenlose Möglichkeiten Geben' gestartet, die zusammen mit WNBA-Legende Sue Bird bei einem Barbie-Themen-Spiel der WNBA vorgestellt wurde. Die Kampagne zielt darauf ab, Mädchen zu stärken und die Vorteile des Spiels mit Puppen in der Förderung von Fantasie, Selbstwertgefühl und Empathie hervorzuheben. Sie baut auf Barbies 65-jährigem Erbe auf, das darauf abzielt, das Potenzial junger Mädchen zu inspirieren.
Die Kampagne, die mit 72andSunny erstellt wurde, betont das emotionale Verlangen von Erwachsenen, Kindern Neugier, Selbstvertrauen und Glauben an ihr Potenzial zu vermitteln. Sie unterstützt auch Barbies Engagement für die Förderung von Frauen als Vorbilder, insbesondere im Sport. Die Präsenz der Marke beim WNBA-Spiel umfasste Fan-Aktivierungen und Werbegeschenke, die Barbies Rolle bei der Förderung des Frauensports verstärken.
- Launch of new brand campaign 'Give Limitless Possibilities' to potentially boost brand engagement and sales
- Partnership with WNBA legend Sue Bird may increase brand visibility in sports market
- Collaboration with WNBA for themed game night could expand market reach
- Continued focus on empowering girls may strengthen brand loyalty and social impact
- None.
Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30
Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 (Photo: Business Wire)
If you could give the kids in your life anything, what would you give them? The new powerful brand campaign from Barbie asks this question, sharing the emotional desire of parents, grandparents, cool aunts, fun uncles, and friends to give kids curiosity, imagination, confidence, kindness, friendship, laughter, and above all belief in their own potential.
Barbie has been reminding girls of their limitless potential since 1959 and continues to empower girls to dream big. Through this campaign, created in partnership with global advertising company 72andSunny, the brand is supercharging its “You Can Be Anything™” tagline, leaning into shared humanity and relatability by celebrating doll play in all its joyous, messy, and sometimes loud forms. Barbie believes that the benefits of doll play and gifting Barbie are limitless – using the power of imagination to project dreams, build self-esteem, tell endless stories, nurture empathy and so much more.
“Barbie has always been more than just a doll. She represents infinite possibilities, a gift that countless parents and adults wish to give the kids in their lives. Our new brand campaign, 'Give Limitless Possibilities,' is a heartfelt testament to the dreams we hold for our loved ones,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel. “Through this campaign, we aim to highlight the power of igniting imagination, empathy, confidence and self-expression within the next generation, continuing Barbie’s mission to inspire the limitless potential in young girls.”
In support of the Barbie brand's commitment to championing women role models, the brand is proud to partner with Barbie Role Model Sue Bird, introducing the Barbie brand campaign at a highly anticipated WNBA game, as the Chicago Sky hosted their first-ever Barbie Game Night. With women’s sports in the spotlight like never before, Barbie aims to use the brand’s platform to help amplify the voices of inspiring athletes and encourage girls to get involved. Barbie has never been afraid to trade in her heels for sneakers and recognizes that girls who are involved in team sports are more likely to enjoy higher levels of self-confidence.
“This summer, women’s sports have had a platform like never before across cultures, and the Barbie brand has been there every step, holding a megaphone to spotlight the limitless possibilities for girls and women in sports and beyond,” said Sue Bird, WNBA Legend and Co-Founder of A Touch More. “I’m honored to once again partner with Barbie to help unveil their latest campaign, 'Give Limitless Possibilities,' to celebrate the imagination and creativity that the brand represents.”
“We are thrilled to have had Barbie show up for women in sports at the Fever vs. Sky game to debut 'Give Limitless Possibilities' for the first time ever, surrounded by fans who joined us and Barbie Role Model Sue Bird in recognizing the powerful role sports play in giving limitless possibilities to young girls,” Berger added.
The Barbie presence was felt throughout Wintrust Arena Friday evening, with Barbie and the Chicago Sky creating an unforgettable evening filled with fan content and family fun activations. The Barbie Theme Night presented by BMO included giveaways of custom Barbie x Chicago Sky sherpa belt bags and co-branded Barbie shirts to the first 2,000 fans to enter the arena, a Barbie-branded photo opportunity and Jamaican Mango & Lime hair braiding stations offering styles in Barbie’s signature colors.
With “Give Limitless Possibilities,” Barbie is reminding gift givers what it means to give a Barbie. With a brand film created in partnership with global advertising company 72andSunny that’s purposeful and playful, heartfelt and enthusiastic, Barbie encourages gift-givers to embrace the doll and brand’s role as a beacon of empowerment and self-expression. Fans will be able to watch the brand film “Give Limitless Possibilities” on @Barbie social and YouTube.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About The Chicago Sky
The 2021 WNBA Champion Chicago Sky are a professional women’s basketball team founded in 2005 by principal owner, Michael Alter. The Chicago Sky were the first independently owned women's professional basketball team to join the WNBA and play at the Wintrust Arena. The season runs from May-September. Call 866.SKY.WNBA or visit sky.wnba.com for more information.
About 72andSunny
72andSunny is a global marketing agency who unlock possibilities for the world's most ambitious brands. With offices in
MAT-BARB
View source version on businesswire.com: https://www.businesswire.com/news/home/20240830489487/en/
News Media
Devin Tucker
devin.tucker@mattel.com
Aly Lloyd
Aly.lloyd@mattel.com
Source: Mattel Inc.
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