Behr Announces First-Ever Commercial Color Forecast

Rhea-AI Summary

Behr Paint Company has launched its inaugural Commercial Color Forecast, unveiling a visionary palette of 50 colors for future commercial spaces.

The 2025 Commercial Color Forecast, titled 'No Clear Boundaries,' includes five themes ranging from neutral to bold tones. The themes are Limitless Whites, Bleisure, Renew-trals, Grand-Luxe, and AI-sthetic, each offering unique possibilities for various design projects.

This forecast, developed with insights from top architectural firms, will debut at NeoCon in Chicago on June 10-12, 2024.

Positive

• Launch of first-ever Commercial Color Forecast signifies innovation.
• New color palette includes 50 future-focused colors, offering versatility.
• Collaboration with leading architectural firms adds credibility.
• Forecast introduced at a major industry event, NeoCon.
• Themes cater to a wide range of commercial spaces, enhancing market reach.

Negative

• No immediate financial data or stock performance impact mentioned.
• Potential risks if the new palette does not meet market expectations.
• No concrete details on how this forecast will translate into sales or revenue.

The collection offers a visionary palette of 50 colors for commercial spaces of the future.

SANTA ANA, Calif., June 10, 2024 /PRNewswire/ -- Behr Paint Company proudly introduces its first-ever Commercial Color Forecast, a collection of future-focused color palettes inspired by design professionals from some of the nation's leading architectural firms. The 2025 Commercial Color Forecast will debut to designers and industry professionals at NeoCon held June 10-12, 2024 in Chicago.

"We recognize that all types of commercial spaces are being called upon to meet the evolving needs of end-users," said Erika Woelfel, Vice President of Color & Creative Services at Behr. "The 2025 Commercial Color Forecast offers designers colors that reflect the fluidity between historical references and future outlooks, digital and physical surroundings, and timeless and contemporary style."

The 2025 Commercial Color Forecast—titled "No Clear Boundaries"—includes a palette of five color themes that range from neutral to bold and cool to warm tones that offer endless possibilities in designed spaces. The color collection was curated with the input and insights of emerging and seasoned designers from leading architecture firms across the nation.

The color themes can be used interchangeably for residential and commercial projects in hospitality, workplace, healthcare, multifamily and more.

• Limitless Whites: Barely-there warm whites that pair well with complimentary colors as a tried-and-true foundation for all designed spaces.
• Bleisure: Familiar mid-tone colors inspired by adventure and reminiscent of natural surroundings that spark joy and optimism.
• Renew-trals: A new take on neutrals with a healing quality and nuanced approach for memorable appeal.
• Grand-Luxe: Classic and modern deep hues that draw captivating quality and alluring glamour to add sophistication and purpose.
• AI-sthetic: Soft and subtle pastels punctuated with unexpected bright accents, provoking dimension and intangible desire to inspire creativity.

The BEHR® 2025 Commercial Color Forecast will debut at NeoCon located on the 7th floor of The Merchandise Mart at booth #7-4078. Designers can learn more about the 2025 Commercial Color Forecast at behr.com/2025colorforecast.  

About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada, and Mexico. The Santa Ana, Calif.-based company, and maker of the BEHR®, KILZ® and WHIZZ® brands, is dedicated to meeting the project needs of DIYers, designers and professional paint contractors with an unwavering commitment to quality, innovation, and value. For more information, visit Behr.com. Professional paint contractors and designers can visit Behr.com/Pro to learn about products, color tools and services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).

Behr and the Behr logo are registered trademarks of Behr Process LLC.

Media Contact: behrpro@mbooth.com

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SOURCE Behr Paint Company

FAQ

What is Behr's 2025 Commercial Color Forecast?

Behr's 2025 Commercial Color Forecast is a collection of 50 future-focused colors designed for commercial spaces, developed with insights from leading architectural firms.

When and where will the 2025 Commercial Color Forecast debut?

The 2025 Commercial Color Forecast will debut at NeoCon in Chicago from June 10-12, 2024.

What are the themes included in Behr's 2025 Commercial Color Forecast?

The themes are Limitless Whites, Bleisure, Renew-trals, Grand-Luxe, and AI-sthetic.

Which commercial spaces is Behr's 2025 Color Forecast designed for?

The forecast is designed for hospitality, workplace, healthcare, multifamily, and other commercial spaces.