"It's Lights Out and Away We Go" as Marriott Bonvoy, The Ritz-Carlton and Mercedes-AMG PETRONAS F1 Team Launch Extraordinary Experiences for the 2023 Season

Rhea-AI Summary

Marriott Bonvoy has launched VIP experiences in collaboration with the Mercedes-AMG PETRONAS F1 Team for the 2023 racing season. Starting with the Miami race weekend in May 2023, the program offers 11 exclusive packages that allow members to participate in unique activities, such as driving laps in high-performance cars and enjoying behind-the-scenes access to the F1 team. Notable offerings include stays at Ritz-Carlton hotels and immersive experiences during races across multiple cities. These opportunities are available to Marriott Bonvoy members who can use points earned through travel and purchases to bid on these experiences.

Positive

• Launch of 11 VIP experiences in partnership with Mercedes-AMG PETRONAS F1 Team.
• Exclusive access to unique motorsport-related activities enhances Marriott Bonvoy's offerings.
• Potential increase in hotel bookings and customer engagement through experiential packages.

Negative

• None.

Marriott Bonvoy Moments packages are now live for the Miami race weekend in May 2023, with more VIP experiences to come at 10+ races around the globe exclusively for Marriott Bonvoy members

BETHESDA, Md., March 1, 2023 /PRNewswire/ -- Marriott Bonvoy, Marriott International's portfolio of 30 extraordinary hotel brands and award-winning travel program, and The Ritz-Carlton are once again inviting members to experience the thrill of motorsport through its long-standing relationship with the Mercedes-AMG PETRONAS F1 Team.

Today, Marriott Bonvoy Moments launched 11 VIP experiences with the Mercedes-AMG PETRONAS F1 Team in Miami.

Additional Moments will be released throughout the entire 2023 season, allowing members to fully immerse themselves in the world of the Mercedes-AMG PETRONAS F1 Team. Members can use points earned from travel and everyday activities to bid on exclusive packages including:  

• A lap around a race circuit in a high-performance Mercedes-AMG car driven by a Mercedes-AMG PETRONAS F1 Team Driver.
• A sleepover on the Mercedes-AMG PETRONAS F1 Team yacht during the Monaco Grand Prix.
• The Ritz-Carlton Ultimate Weekend packages in Miami, Montreal and Mexico City, where VIP race access will be complemented with memorable touches from the brand, including hotel stays, spa treatments and immersive dining experiences.
• Behind-the-scenes access to the Mercedes-AMG PETRONAS F1 Team over the race weekend.
• Access to the iconic Ritz-Carlton Silver Arrows Lounge in Miami, Montreal, Singapore, Las Vegas, Mexico City and Abu Dhabi, where Marriott Bonvoy Moments winners and other VIPs will have the chance to enjoy the brand's world-renowned hospitality.
• An insider tour of the Mercedes-AMG PETRONAS F1 Team factory in Brackley, UK where winners can see the cutting-edge facilities where more than 950 Mercedes team members work tirelessly to prepare for all the on-track action from car design and development to state-of-the-art simulation and bespoke engineering services.
• Up close and personal experiences with the Mercedes-AMG PETRONAS F1 Team including Drivers Lewis Hamilton, George Russell and Mick Schumacher, Team Principal & CEO Toto Wolff and Team engineers.

"From Jeddah to Silverstone to the debut race in Las Vegas, we are thrilled to offer Marriott Bonvoy members the chance to experience a race weekend alongside the Mercedes-AMG PETRONAS F1 Team," said Jackie McAllister, Vice President, Loyalty Brand & Moments Marketing at Marriott International. "Marriott Bonvoy Moments experiences will go live throughout the season, offering new ways for travelers to fuel their passion for the Mercedes-AMG PETRONAS F1 Team and motorsport." 

"Our partnership with the Mercedes-AMG PETRONAS F1 Team brings together two likeminded brands that share a commitment to excellence and a desire to create unforgettable experiences," said Donna McNamara, Vice President and Global Brand Leader, The Ritz-Carlton. "Through Marriott Bonvoy Moments we are excited to be able to offer our guests unmatched access and the opportunity to experience the truly thrilling world of Formula One up close."     

Marriott Bonvoy Moments packages with the Mercedes-AMG PETRONAS F1 Team are now live for the season at moments.marriottbonvoy.com. Additional Moments packages will be added throughout the season.

About Marriott Bonvoy
Marriott Bonvoy^®, Marriott International's award-winning travel program and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy's portfolio of 30 extraordinary brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, Twitter, Instagram and TikTok. 

About The Ritz-Carlton Hotel Company, LLC
The Ritz-Carlton Hotel Company, L.L.C. currently operates more than 100 hotels in 34 countries and territories. For more information or reservations, visit the company web site at www.ritzcarlton.com, and to join the live conversation, use #RCMemories and follow along on Facebook, Twitter, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.

 

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SOURCE Marriott International, Inc.

FAQ

What new experiences has Marriott launched for its members in 2023?

Marriott has launched 11 VIP experiences for members in partnership with the Mercedes-AMG PETRONAS F1 Team, starting with the Miami race weekend in May 2023.

When will Marriott Bonvoy Moments experiences go live?

The experiences went live starting with the Miami race weekend in May 2023, with additional packages released throughout the 2023 season.

What types of activities are included in Marriott's new F1 experiences?

Activities include high-performance car drives, yacht stays during the Monaco Grand Prix, VIP race access, and behind-the-scenes tours of the Mercedes-AMG PETRONAS F1 Team.

How can Marriott Bonvoy members participate in the F1 experiences?

Members can use points earned from travel and purchases to bid on the exclusive F1 experiences offered through Marriott Bonvoy Moments.

What cities are included in the VIP experiences by Marriott Bonvoy?

The experiences are offered in cities including Miami, Montreal, Mexico City, Las Vegas, and Abu Dhabi.