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Manchester United Plc and TeamViewer AG Reach Agreement on Future Partnership
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
Manchester United has entered an agreement with TeamViewer AG allowing the club the option to buy back its shirt front sponsorship rights. This decision follows a partnership established during the pandemic, and Manchester United now aims to select a new shirt partner in a normalized market. TeamViewer will remain a global partner until the contract concludes in 2026, continuing its financial commitments as the shirt front sponsor. This move highlights the club's strategy to leverage its global brand strength and engage with new sponsorship opportunities.
Positive
Opportunity to select a new shirt front partner, potentially increasing revenue.
TeamViewer remains a valued partner, ensuring steady financial commitments until 2026.
Negative
None.
MANCHESTER, England--(BUSINESS WIRE)--
After a period of collaborative, private discussions over the past months, Manchester United and TeamViewer AG have reached a mutually-beneficial agreement under which Manchester United shall have the option to buy back the rights to the club’s shirt front sponsorship.
Having agreed its partnership with TeamViewer at the height of the Covid-19 pandemic, Manchester United will be taking the opportunity to commence a focused sales process for a new shirt front partner in a normalised market.
Once a new shirt front partner is selected and takes on this role, TeamViewer will continue as a valued member of Manchester United’s suite of global partners, providing Manchester United with remote connectivity solutions, until the end of the original contract term in 2026.
Since July 2021, TeamViewer has benefitted from unparalleled global exposure as the most talked-about shirt front partner in world football, following the most visible launch for a football club partner in the digital era.
TeamViewer’s financial commitments to Manchester United remain unchanged whilst they remain the club’s shirt front partner, after which their financial commitments will reflect their status as a global partner. No further announcement will be made until Manchester United has selected a new partner to replace them on the front of its iconic shirt.
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 144-year football heritage we have won 66 trophies, enabling us to develop what we believe is one of the world’s leading sports and entertainment brands with a global community of 1.1 billion fans and followers. Our large, passionate and highly engaged fan base provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, broadcasting and matchday initiatives which in turn, directly fund our ability to continuously reinvest in the club.
Media Relations:
Andrew Ward Head of Media Relations & Public Affairs
+44 161 676 7770
andrew.ward@manutd.co.uk
Source: Manchester United Plc
FAQ
What is the recent agreement between Manchester United and TeamViewer AG?
Manchester United has reached an agreement with TeamViewer AG to buy back the rights to its shirt front sponsorship, allowing the club to seek a new partner.
What will happen to TeamViewer after Manchester United selects a new shirt front partner?
TeamViewer will continue as a global partner until the end of its contract in 2026, providing remote connectivity solutions.
How long is TeamViewer's contract with Manchester United?
TeamViewer's contract with Manchester United lasts until 2026.
What impact does Manchester United's new sponsorship strategy have on its revenue?
The new sponsorship strategy allows Manchester United to potentially increase revenue through a new shirt front partner in a normalized market.
