True-Prosperity-Will-Be-Found-in-the-Embrace-of-the-Digital-Economy-These-Farmers-Prove-It

Rhea-AI Summary

Mastercard (NYSE:MA) emphasizes the transformative power of digital agriculture platforms like Farm Pass, enabling millions of rural farmers to access fair prices and credit. These digitization programs are crucial for fostering economic growth and inclusion globally. Success stories like farmer Saravanan Madhavan, who now receives same-day payments, highlight the benefits of technology in enhancing farmers' businesses. Additionally, buyers like Ramesh Kumar can efficiently source produce through digital tools, saving time and reducing costs. Mastercard advocates for more entrepreneurs to engage with the digital economy, promoting sustainable practices.

Positive

• Digital agriculture platforms like Farm Pass are improving farmers' access to fair pricing.
• Success stories indicate significant time and financial savings for farmers through digitization.
• Mastercard is promoting inclusive economic growth via digital connections for small businesses.

Negative

• None.

NORTHAMPTON, MA / ACCESSWIRE / January 20, 2023 / Mastercard (NYSE:MA)

Originally published by World Economic Forum on January 20, 2023

• Digital agriculture platforms such as Farm Pass are helping millions of farmers in rural areas access fair prices and credit to grow their businesses.
• Scaling these types of life-changing digitization programs is vital given the potential for their far-reaching economic impact across the world.
• Empowering entrepreneurs and small businesses to embrace the digital economy can help foster inclusive, sustainable economic growth.

In India, farmer Saravanan Madhavan digitally connects with buyers to sell his crops. Payments are credited to his account the same day. It's a welcome departure from how other farmers like him get paid: often late and only partially.

Buyer Ramesh Kumar once trekked through fields to find farmers. Now, technology helps him locate and purchase the exact produce he needs at the best price, saving him time and money on travel.

Continue reading here.

For farmers, the embrace of digitization has been transformational. Image Courtesy of World Economic Forum

View additional multimedia and more ESG storytelling from Mastercard on 3blmedia.com.

Contact Info:
Spokesperson: Mastercard
Website: https://www.3blmedia.com/profiles/mastercard
Email: info@3blmedia.com

SOURCE: Mastercard

View source version on accesswire.com:
https://www.accesswire.com/736151/True-Prosperity-Will-Be-Found-in-the-Embrace-of-the-Digital-Economy-These-Farmers-Prove-It

FAQ

What is the role of Mastercard in digital agriculture?

Mastercard is promoting digital agriculture platforms like Farm Pass to help farmers access fair prices and credit.

How has digitization impacted farmers according to Mastercard's PR?

It has transformed farmers' payment processes, enabling same-day payments and improving market access.

What are the economic benefits of digital agriculture platforms?

These platforms foster inclusive and sustainable economic growth by empowering small businesses and entrepreneurs.

What is the date of Mastercard's press release on digital agriculture?

The press release was published on January 20, 2023.

What is the stock symbol for Mastercard?

Mastercard's stock symbol is MA.