The Future Is Here: New Mastercard Study Finds Majority of Consumers Embrace Open Banking to Power Digital Financial Experiences
Mastercard has released a report titled The Rise of Open Banking, highlighting the growing use of technology in financial services. Key findings show that over 80% of U.S. consumers and 90% of younger consumers connect their bank accounts to financial technology apps. The survey indicates that 74% of U.S. consumers would consider linking their accounts for automated tasks. The report emphasizes consumer trust in fintech and the importance of connecting financial data for improved services.
- Over 80% of U.S. consumers use fintech apps, indicating strong market adoption.
- 74% of U.S. consumers are open to connecting their bank accounts to financial apps, which suggests a growing willingness to engage with digital services.
- The report highlights increasing consumer confidence in using technology for financial management.
- None.
Report finds more than
Open banking is already embedded in several areas of our daily lives, including personal financial management tools, linking of financial accounts and account opening. According to the report, nine in 10 consumers in the
“Open banking gives consumers choice by enabling them to use their own data to obtain financial services solutions quickly, simply and securely,” said
Accelerated Shift to Digital
The survey uncovered that over the past year consumers have increasingly conducted common transactions digitally including:
-
Sending money to friends, family and businesses, with
59% of consumers using digital apps, products and/or services to do so and36% in theU.S. using this technology for the first time in the last year -
Securing or refinancing a loan (
28% of consumers) - Emerging use cases like buying or selling cryptocurrency and crowdfunding
Open banking is at the foundation of many of these applications, where fintech companies, banks and financial institutions are connecting financial data securely and seamlessly to enable a wide range of financial products and services.
Willingness to Connect Financial Accounts
Critical to driving many, if not all, of these transactions is the ability for consumers to securely link their bank or payment accounts and authorize their financial data to be used in online financial applications. The report found that:
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74% of consumers in theU.S. (65% of Canadians) have, or would, consider connecting their bank accounts to financial apps and services to automate financial tasks -
68% in theU.S. (69% of Canadians) would do so to easily send money to someone
Trust in Fintech
Consumers are already connecting their data via multiple platforms to manage finances, and thus make their data work harder for them. Of those surveyed:
-
59% of US respondents (55% of Canadians) feel very confident using technology to manage money -
Convenience is a top driver for using financial technology, with
59% of consumers inCanada and theU.S. saying fintech saves them time and is less work.
Putting consumers at the center of how and where their financial data is used ensures greater transparency and in turn helps fintech companies, banks and financial institutions gather feedback, scale faster and create new financial products and services more efficiently.
To read more about the Rise of Open Banking, download the report here.
Report Methodology:
To better understand the near- and longer-term implications of open banking technology on financial services and the consumer experience, The Harris Poll on behalf of
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20211214005099/en/
Media Contact:
deann.zebelean@finicity.com
Source: Mastercard Investor Relations
FAQ
What does Mastercard's report on open banking reveal about consumer behavior in 2023?
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