Mastercard Helps Small Businesses Digitally Enhance Their Operations with New Microsoft, QuickBooks and Zoho Benefits

Rhea-AI Summary

Mastercard is enhancing its offerings for small businesses amid a digital transformation spurred by the pandemic. A survey reveals that 76% of North American small businesses have increased their digital focus, yet 64% struggle with the transition. Starting April 1, 2021, Mastercard small business cardholders will automatically gain access to new benefits, including $125 in advertising credit with Microsoft Advertising, 40% off QuickBooks Online Payroll for six months, and 50% off Zoho Social and Marketing Plus for one year. These measures aim to support small businesses in their online growth.

Positive

• 76% of small businesses increased digital focus due to pandemic.
• New benefits include $125 in Microsoft Advertising credits.
• 40% discount on QuickBooks Online Payroll for 6 months.
• 50% discount on Zoho services promotes social media growth.

Negative

• None.

Small businesses continue to move their operations online and look to access digital tools to future-proof their business in response to the pandemic. According to a Mastercard survey, 76% of small businesses in North America suggest the pandemic prompted them to make their business more digital, yet 64% say they are challenged to transform digitally¹. To help small businesses maximize their digital presence, Mastercard is announcing the addition of new offerings with Microsoft, QuickBooks and Zoho to its suite of U.S. small business benefits. Now available across Mastercard BusinessCard® and World Elite Mastercard for Business® in the U.S., small businesses can drive awareness of their business online with Microsoft Advertising, digitally manage payroll and access HR support through QuickBooks Online Payroll, as well as engage with their customers through Zoho’s marketing capabilities.

“Now more than ever, having a digitally-led approach is critical for small business owners. Mastercard remains committed to helping provide small businesses the solutions required to meet the needs of the evolving consumer and operate in our digital world,” said Chiro Aikat, EVP of Products & Innovation in North America for Mastercard. “Together with our partners, we are delivering a solid foundation of digital offerings and tools for our small business cardholders that help them sustain their business today and accelerate their growth tomorrow.”

Beginning April 1^st Mastercard small business cardholders will begin to automatically enjoy new benefits and access to the tools and solutions to help grow their business and digitally transform. This includes:

• Microsoft Advertising: Drive more leads, phone calls, appointments, visits or purchases by using paid search to reach customers interested in your business. Receive $125 in advertising credit after spending only $10 with Microsoft Advertising.²
• Intuit QuickBooks® Online Payroll: Manage payroll and access health benefits and HR support for your clients. Cardholders will save 40% off QuickBooks Online Payroll for 6 months.³
• Zoho Social and Marketing Plus Discounts: Mastercard BusinessCard cardholders receive 50% off one year of Zoho Social, a social media management tool that helps small businesses grow their social media presence. World Elite Mastercard for Business cardholders receive 50% off one year of Zoho Marketing Plus, Zoho’s new bundle which provides small business owners with a unified marketing platform to help them manage their social media, run email campaigns, survey their customers and more.⁴

"Many businesses have experienced an accelerated digital transition this past year, and they are now exposed to an array of tools that can help them grow and promote their businesses across digital marketing channels—web, social, email, events and more," said Raju Vegesna, Chief Evangelist at Zoho. "We are thrilled to partner with Mastercard to offer our social media management tool and end-to-end digital marketing platform—Zoho Social and Zoho Marketing Plus—so that small businesses can fast-track their growth."

In addition to these new offerings, Mastercard’s small business value proposition continues to provide seamless digital resources and partner discounts including: Salesforce’s customer relationship management solution Salesforce Essentials, an all-in-one app that includes sales and customer support tools built specifically for companies of their size, as well as Intuit’s QuickBooks® and TurboTax® discounts, access to a 24/7 Business Assistant, Mastercard ID Theft Protection™, Mastercard Easy Savings®, and Mastercard Receipt Management powered by Itemize, which is officially available to download and activate for free using a valid Mastercard Small Business card in the Apple and Android app stores.

For additional information and the full terms and conditions associated with these offerings, cardholders can visit mastercard.us/businessoffers or call 1-800-Mastercard.

As small businesses continue to accelerate digital transformation efforts in response to the pandemic, Mastercard’s Digital Diagnostic can help them assess their digital footprint and identify efficiencies. Through the Mastercard Digital Doors program, small business owners have access to an always-on resource that provides the insights, tools, solutions and guidance to help small businesses set up shop online, grow and manage their business, accept payments and keep their business protected.

¹2020 North America SBO Communications Survey, Mastercard
²New customers only.
³Discounts are applicable for new QuickBooks Online customers only.
⁴The Zoho offers apply to new Zoho users only and is valid for a customer’s first annual subscription (billed monthly or annually). The discount cannot be applied to subsequent renewals.

About Mastercard

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

www.mastercard.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20210401005242/en/

FAQ

What new offerings is Mastercard launching for small businesses in 2021?

Mastercard is launching new offerings including advertising credits with Microsoft and discounts on QuickBooks and Zoho services.

How does Mastercard support small businesses in digital transformation?

Mastercard supports small businesses by providing access to various digital tools and discounts to enhance their online operations.

When do the new benefits for Mastercard small business cardholders begin?

The new benefits for Mastercard small business cardholders begin on April 1, 2021.

What percentage of small businesses face challenges in digital transformation?

According to Mastercard, 64% of small businesses report challenges in their digital transformation.

What is the significance of Mastercard's new offerings for small businesses?

These offerings aim to help small businesses enhance their digital presence, drive customer engagement, and manage operations more effectively.