Mastercard Business Builder Program Fuels Creator Growth
Mastercard has launched its Business Builder debit and credit card products specifically designed for Creators, addressing the growing Creator Economy. The program offers tailored solutions including entity formation tools, business management solutions, cybersecurity services, and credit building insights.
The initiative responds to key market trends: 73% of Gen Z and Millennials prefer working as Creators over traditional corporate roles, and 78% say being a Creator helps establish financial stability. However, 80% face financial challenges like rising costs and inconsistent income.
The program includes access to services from partners like Tailor Brands, Uome, Cyvatar, and Dun & Bradstreet, along with Mastercard's core small business benefits. Additionally, Mastercard launched a catalyst program providing education, brand partnerships, and mentorship opportunities. The Creator Economy was valued at $104 Billion in 2022.
Mastercard ha lanciato i suoi prodotti di carte di debito e credito Business Builder specificamente progettati per i Creatori, affrontando l'emergente Economia dei Creatori. Il programma offre soluzioni personalizzate che includono strumenti per la formazione di entità, soluzioni di gestione aziendale, servizi di cybersecurity e approfondimenti per costruire credito.
L'iniziativa risponde a tendenze di mercato chiave: il 73% della Gen Z e dei Millennials preferisce lavorare come Creatori piuttosto che in ruoli aziendali tradizionali, e il 78% afferma che essere un Creatore aiuta a stabilire una stabilità finanziaria. Tuttavia, l'80% affronta sfide finanziarie come l'aumento dei costi e un reddito irregolare.
Il programma include l'accesso a servizi di partner come Tailor Brands, Uome, Cyvatar e Dun & Bradstreet, insieme ai vantaggi fondamentali di Mastercard per le piccole imprese. Inoltre, Mastercard ha lanciato un programma di catalizzatore che offre formazione, partnership di marca e opportunità di mentorship. L'Economia dei Creatori è stata valutata a 104 miliardi di dollari nel 2022.
Mastercard ha lanzado sus productos de tarjetas de débito y crédito Business Builder diseñados específicamente para Creadores, abordando la creciente Economía de Creadores. El programa ofrece soluciones personalizadas que incluyen herramientas para la formación de entidades, soluciones de gestión empresarial, servicios de ciberseguridad y conocimientos para la construcción de crédito.
La iniciativa responde a tendencias clave del mercado: el 73% de la Generación Z y los Millennials prefieren trabajar como Creadores en lugar de en roles corporativos tradicionales, y el 78% dice que ser un Creador ayuda a establecer estabilidad financiera. Sin embargo, el 80% enfrenta desafíos financieros como el aumento de costos y un ingreso inconsistente.
El programa incluye acceso a servicios de socios como Tailor Brands, Uome, Cyvatar y Dun & Bradstreet, junto con los beneficios básicos de Mastercard para pequeñas empresas. Además, Mastercard lanzó un programa catalizador que proporciona educación, asociaciones de marca y oportunidades de mentoría. La Economía de Creadores fue valorada en 104 mil millones de dólares en 2022.
마스터카드는 비즈니스 빌더 직불 및 신용 카드 제품을 출시했습니다. 이는 크리에이터를 위해 특별히 설계되었으며, 성장하는 크리에이터 경제를 대상으로 하고 있습니다. 이 프로그램은 법인 설립 도구, 비즈니스 관리 솔루션, 사이버 보안 서비스 및 신용 구축 통찰력을 포함한 맞춤형 솔루션을 제공합니다.
이 이니셔티브는 주요 시장 트렌드에 대응합니다: Z세대와 밀레니얼 세대의 73%가 전통적인 기업 역할보다 크리에이터로 일하는 것을 선호하며, 78%는 크리에이터가 재정적 안정성을 확립하는 데 도움이 된다고 말합니다. 그러나 80%는 상승하는 비용과 불규칙한 수입과 같은 재정적 도전에 직면해 있습니다.
이 프로그램은 Tailor Brands, Uome, Cyvatar 및 Dun & Bradstreet와 같은 파트너의 서비스에 대한 접근을 포함하며, 마스터카드의 핵심 소기업 혜택도 제공합니다. 또한, 마스터카드는 교육, 브랜드 파트너십 및 멘토십 기회를 제공하는 촉매 프로그램을 시작했습니다. 크리에이터 경제는 2022년에 1,040억 달러로 평가되었습니다.
Mastercard a lancé ses produits de cartes de débit et de crédit Business Builder spécialement conçus pour les Créateurs, répondant à la croissance de l'Économie des Créateurs. Le programme propose des solutions sur mesure, notamment des outils de création d'entités, des solutions de gestion d'entreprise, des services de cybersécurité et des conseils pour la construction de crédit.
Cette initiative répond à des tendances clés du marché : 73 % de la génération Z et des Millennials préfèrent travailler en tant que Créateurs plutôt que dans des rôles d'entreprise traditionnels, et 78 % affirment qu'être un Créateur aide à établir une stabilité financière. Cependant, 80 % font face à des défis financiers tels que l'augmentation des coûts et des revenus irréguliers.
Le programme comprend l'accès à des services de partenaires tels que Tailor Brands, Uome, Cyvatar et Dun & Bradstreet, ainsi que les avantages fondamentaux de Mastercard pour les petites entreprises. De plus, Mastercard a lancé un programme catalyseur fournissant éducation, partenariats de marque et opportunités de mentorat. L'Économie des Créateurs était évaluée à 104 milliards de dollars en 2022.
Mastercard hat seine Business Builder Debit- und Kreditkartenprodukte speziell für Kreative eingeführt, um der wachsenden Kreativwirtschaft Rechnung zu tragen. Das Programm bietet maßgeschneiderte Lösungen, darunter Tools zur Unternehmensgründung, Geschäftsbewirtschaftung, Cybersecurity-Dienste und Einblicke in den Kreditaufbau.
Die Initiative reagiert auf wichtige Markttrends: 73% der Gen Z und Millennials ziehen es vor, als Kreative zu arbeiten, anstatt in traditionellen Unternehmensrollen, und 78% sagen, dass es hilft, als Kreativer finanzielle Stabilität zu erreichen. Dennoch stehen 80% vor finanziellen Herausforderungen wie steigenden Kosten und unregelmäßigem Einkommen.
Das Programm umfasst den Zugang zu Dienstleistungen von Partnern wie Tailor Brands, Uome, Cyvatar und Dun & Bradstreet, zusammen mit den grundlegenden Vorteilen von Mastercard für kleine Unternehmen. Darüber hinaus hat Mastercard ein Katalysator-Programm ins Leben gerufen, das Bildung, Markenpartnerschaften und Mentoring-Möglichkeiten bietet. Die Kreativwirtschaft wurde 2022 auf 104 Milliarden Dollar geschätzt.
- Targets growing Creator Economy valued at $104 Billion in 2022
- Addresses large market potential with 73% of Gen Z/Millennials preferring Creator careers
- Expands revenue streams through new specialized financial products
- Strengthens market position through strategic partnerships with Tailor Brands, Uome, Cyvatar, and Dun & Bradstreet
- None.
Insights
This strategic move by Mastercard represents a calculated entry into the $104 billion creator economy, with significant potential for recurring revenue streams and market share expansion. The comprehensive suite of business tools addresses a important gap in the market, particularly noteworthy as 73% of Gen Z and Millennials prefer entrepreneurial paths over traditional employment.
The program's structure reveals sophisticated market positioning: By bundling essential business services with traditional card benefits, Mastercard is creating strong switching costs and deepening customer relationships beyond traditional payment processing. The partnership ecosystem with Tailor Brands, Uome, Cyvatar, and Dun & Bradstreet demonstrates a platform approach that could generate multiple revenue streams through service integration and data insights.
The timing is particularly strategic as traditional financial institutions have struggled to effectively serve the creator segment. By offering specialized tools for entity formation, cybersecurity, and business management, Mastercard is positioning itself as an essential business partner rather than just a payment processor. This approach could significantly increase customer lifetime value and reduce churn.
The program's focus on nurturing brand partnerships and mentorship opportunities creates a powerful network effect that could accelerate adoption and create sustainable competitive advantages. The integration with Mastercard's existing small business infrastructure suggests efficient scaling potential while maintaining healthy margins.
Mastercard Business Builder Credit and Debit cards developed to directly address the challenges of emerging Creators and small business owners
Mastercard empowers Creators to turn their passions into their profession, with a catalyst program that offers a suite of tools, mentorship and networking with brands and peers
Recent data shows that
- Entity formation and business building tools from Tailor Brands to help Creators reduce personal liability for their online content, lower their tax burden and simplify business management.
- All in one business management and payment solutions from Uome providing a super-app that helps business owners and Creators manage and grow their businesses in a single, comprehensive environment.
- Cybersecurity services from Cyvatar that help cardholders protect themselves against fraudsters with bundled, enterprise grade security technology and expertise.
- Credit building insights from Dun & Bradstreet that offer guidance to help small business achieve their growth goals.
- Mastercard’s core small business benefits including Easy Savings, ID Theft Protection, Zero Liability and access to Digital Doors.
Mastercard has long been committed to fueling people’s passions and supporting small businesses. Recognizing the need to turn passions into livelihoods, Mastercard launched a catalyst program for Creators, which:
- Educates Creators on strategies to help start, build and run a successful business as a solopreneur.
- Shares marketers’ and brands’ perspectives on the relationships and partnerships between Creators and brands.
- Provides access to tools and resources to help with daily operations, including the company’s recently launched Small Business AI.
- Introduces connections to other brands for continued mentorship, partnership opportunities and more.
“With the Mastercard Business Builder program and the catalyst for Creators, we continue to help our customers and partners serve small businesses through the entirety of their journey, from their first sale to global scale,” said Mike Kresse, EVP, Commercial and New Payment Flows,
As part of Mastercard’s dedication to working with Creators to connect people to their passions, like the recent dance campaign the brand launched in partnership with Lady Gaga, or a live space at the upcoming Arnold Palmer Invitational, Mastercard is committing to offer applicable brand Creators tools, resources and mentorship to help them establish and grow their business. With a network of some of the most recognizable partners across industries – from Creator and talent agencies, to creative and marketing agencies, platforms and business leaders in sports, entertainment, culinary, fashion and more – the program is a fast track to opening doors, building business acumen and helping to fuel what was valued as an already
“The most impactful Creators we work with have built strong personal brands that have credibility, longevity and a dedicated community,” said Rustom Dastoor, EVP Marketing and Communications for the
About Mastercard
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Hear From Mastercard Partners
"At Cyvatar, we recognize that cybersecurity is the bedrock of sustainable business growth. As a fully managed, outsourced cybersecurity solution, we empower creators and small business owners with enterprise-grade security that's effortless, proactive, and scalable. Through our partnership with the Mastercard Business Builder Program, our comprehensive services ensure entrepreneurs can focus on creating and innovating, free from the fear of cyber threats." - Corey White, Founder & CEO at Cyvatar
“At Dun & Bradstreet, we are dedicated to empowering small businesses, recognizing their crucial role in driving innovation and economic growth. By supporting Mastercard’s Business Builder and Creator Catalyst program with D&B Credit Insights, we’re providing small businesses with a valuable tool to help them better understand and manage their financial profile. Over a million small businesses use D&B Credit Insights to understand, monitor and help build their business credit, get access to better funding options, and grow over time. The right tools and resources make a big difference in navigating financial challenges and opportunities, so entrepreneurs and creators can focus their passion into growing their business with confidence.” – Chris Moss, General Manager, North America Small Business at Dun & Bradstreet.
“As the fastest-growing player in the entity formation and the first of its kind business-building platform, we are thrilled to partner with Mastercard to provide their Business Builder cardholders with the essential tools to successfully start and grow their businesses. Small and medium business owners need more support than ever, especially as they spend over 40 hours a year navigating regulations." - Yali Saar, co-founder and Chief Executive Officer at Tailor Brands
"Small businesses and creators need financial tools that support their ambitions. At Uome, we believe managing a business should be simple, allowing entrepreneurs to focus on growth and creativity. Through our partnership with Mastercard’s Business Builder program, we’re making it easier for solopreneurs and small businesses to access the financial and operational tools they need—all in one platform—to scale with confidence and turn their creative ambitions into lasting success." - Jason Halstead, CEO at Uome
1 The Creator Class, Mastercard North America Insights
View source version on businesswire.com: https://www.businesswire.com/news/home/20250219404624/en/
Margaret Williams | 914.249.2926 | margaret.williams@mastercard.com
Source: Mastercard Investor Relations
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