Macy’s, Inc. Names Massimo (Max) Magni Chief Customer and Digital Officer

Rhea-AI Summary

Macy’s, Inc. (M) appoints Max Magni as chief customer and digital officer, aiming to enhance the digital business and customer relationships. Max, a seasoned expert in e-commerce and digital analytics, will lead the strategic long-term vision and growth of Macy’s digital business, focusing on customer-centric strategies leveraging data and analytics to provide customers with more choice, discovery, and inspiration across various touchpoints.

Positive

• Max Magni's extensive experience in e-commerce and digital analytics from McKinsey & Company, Inc.
• Max's customer-centric and data-driven initiatives to drive profitable and sustainable growth
• Max's innovative, customer-led mindset to advance Macy's digital business and strengthen customer relationships

Negative

• None.

NEW YORK--(BUSINESS WIRE)-- Macy’s, Inc. (NYSE: M) today announced that Massimo (Max) Magni has been named chief customer and digital officer. Max will begin leading the company’s customer and digital organization on Monday, August 21, reporting to Tony Spring, president and CEO-elect, Macy’s, Inc.

In this role, Max will guide the strategic long-term vision and growth of Macy’s, Inc.’s digital business, aligned on customer-centric strategies that leverage data and analytics to enhance the consumer journey across touchpoints. These include the company’s e-commerce sites, mobile apps, marketplace, loyalty, and gift registry programs – all focused on presenting great products and differentiated experiences that provide customers with more choice, discovery and inspiration. At the center of the customer journey, this team enables seamless, personalized, convenient engagement across the digital platforms of Macy’s and Bloomingdale’s and in-store with mobile app enhancements that make shopping more relevant and interactive.

“I’m excited to welcome Max to Macy’s, Inc. He brings to the team an innovative, customer-led mindset that will help advance our digital business and strengthen our customer relationships. His passion for and experience with portfolio optimization, e-commerce and digital analytics transformation makes him a great fit for the organization,” said Tony Spring, president and CEO-elect, Macy’s, Inc.

With extensive experience working across a host of iconic brands in apparel, beauty, consumer goods, hospitality, and grocery; Max brings best-in-class e-commerce/digital transformation practices to Macy’s, Inc. A more than 20-year veteran of McKinsey & Company, Inc., he was most recently a senior partner co-leading McKinsey’s NeXT Commerce and the global leader of the Consumer Growth Practices helping clients develop customer-centric and data-driven initiatives to drive profitable and sustainable growth.

Max has a B.S. in International Economics from Università Commerciale Luigi Bocconi and an MBA from Harvard Business School.

About Macy’s, Inc.

At Macy’s, Inc. (NYSE: M), we are a trusted source for quality brands at great values from off-price to luxury. Across our iconic nameplates, including Macy’s, Bloomingdale’s and Bluemercury, we help our customers express their unique style and celebrate special moments, big and small. Headquartered in New York City, we operate one of retail’s largest e-commerce businesses integrated with a nationwide footprint to deliver the most convenient and seamless shopping experience. Our purpose is to create a brighter future with bold representation – so we can realize the full potential of every one of us. For more information, visit macysinc.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230815932854/en/

Media – Orlando Veras

communications@macys.com

Investors – Pamela Quintiliano

investors@macys.com

Source: Macy’s, Inc.

FAQ

Who is the new chief customer and digital officer of Macy’s, Inc. (M)?

Max Magni has been appointed as the new chief customer and digital officer of Macy’s, Inc. (M).

What will Max Magni focus on in his new role at Macy’s, Inc. (M)?

Max Magni will focus on guiding the strategic long-term vision and growth of Macy’s digital business, aligning on customer-centric strategies using data and analytics to enhance the consumer journey across various touchpoints.

What is Max Magni's background and experience prior to joining Macy’s, Inc. (M)?

Max Magni has extensive experience in e-commerce and digital analytics from McKinsey & Company, Inc., working across iconic brands in apparel, beauty, consumer goods, hospitality, and grocery.

What are the qualifications of Max Magni, the new chief customer and digital officer of Macy’s, Inc. (M)?

Max Magni holds a B.S. in International Economics from Università Commerciale Luigi Bocconi and an MBA from Harvard Business School.

How will Max Magni's appointment impact Macy’s, Inc. (M)?

Max Magni's appointment is expected to enhance Macy's digital business and strengthen customer relationships through customer-centric strategies leveraging data and analytics.