Macy’s, Inc. Names Emily Erusha-Hilleque Senior Vice President, Private Brands At Macy’s

Rhea-AI Summary

Macy’s, Inc. (NYSE: M) has appointed Emily Erusha-Hilleque as senior vice president for private brands. She will oversee the design organization for private brands, including apparel and home design, aligning with Macy’s merchandising and sourcing teams. Nata Dvir, chief merchandising officer, highlighted Erusha-Hilleque’s experience in driving successful product designs and her role in enhancing the company’s private brand strategy. Previously at Target, she led the launch of the WILD FABLE private label. Erusha-Hilleque expressed enthusiasm for driving Macy’s private brands transformation.

Positive

• Emily Erusha-Hilleque appointed as senior vice president for private brands, bringing valuable leadership and industry experience.
• Focus on enhancing private brand portfolio aligns with the 'Win with Fashion and Style' pillar of the Polaris strategy.

Negative

• None.

NEW YORK--(BUSINESS WIRE)-- Macy’s, Inc. (NYSE: M) today announced that Emily Erusha-Hilleque has joined the company as senior vice president for Macy’s private brands. In this role, Erusha-Hilleque will lead the nameplate’s private brands design organization, including apparel, center core and home design teams as well as drive the private brands strategy in partnership with Macy’s merchandising and sourcing teams. She will report to Nata Dvir, chief merchandising officer of Macy’s.

“I am thrilled to welcome Emily to our winning team. She is joining Macy’s at an exciting time in our transformation. We are building on our strong legacy to create a portfolio of private and market brands that are compelling, unique and appeal to both our current and future customers,” said Dvir. “Establishing our private brand portfolio as our differentiator is a key tenet of the Win with Fashion and Style pillar of our Polaris strategy. Emily brings leadership and expertise in creating industry-disrupting brands and driving successful product design and merchandising strategies. She has her finger on the pulse of the consumer and on trends. She will ensure that our private brands reflect our customers’ wants and needs across categories. I know she will be pivotal in propelling our merchandising transformation forward.”

Erusha-Hilleque joins Macy’s from Target Corporation, where she most recently served as the Design Director of Ready-to-Wear, Young Contemporary Private Label, Design Partnerships. In that role she was responsible for building, launching and growing the first Gen Z + Culture-focused private label, WILD FABLE, and designer collaborations including Levi’s, Christopher John Rodgers, Alexis, Rixo, Nili Lotan, Sandy Liang, Victor Glemaud, Rachel Comey, Christian Robinson, and LEGO^®.

“Macy’s is a beloved brand with a strong legacy of being an authority in retail and one that continues to invest in the customer of today. I am so excited to be joining the company to help drive its private brands transformation,” said Erusha-Hilleque. “I am looking forward to working with Nata and the entire team to discover innovative ways to further elevate Macy’s private brands and position them for continued success.”

About Macy’s, Inc.

At Macy’s, Inc. (NYSE: M), we are a trusted source for quality brands at great values from off-price to luxury. Across our iconic nameplates, including Macy’s, Bloomingdale’s and Bluemercury, we help our customers express their unique style and celebrate special moments, big and small. Headquartered in New York City, we operate one of retail’s largest e-commerce businesses integrated with a nationwide footprint to deliver the most convenient and seamless shopping experience. Our purpose is to create a brighter future with bold representation – so we can realize the full potential of every one of us. For more information, visit macysinc.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220314005123/en/

Media – Karina Frayter

media@macys.com

Investors – Mike McGuire

investors@macys.com

Source: Macy’s, Inc.

FAQ

What is the significance of Emily Erusha-Hilleque's appointment at Macy’s (M)?

Emily Erusha-Hilleque joins Macy’s as senior vice president for private brands, aiming to enhance the company's brand strategy and product offerings.

How will Emily Erusha-Hilleque impact Macy’s (M) private brands?

Erusha-Hilleque will drive the design and strategy of Macy’s private brands, leveraging her experience from Target to create compelling products.

What strategy does Macy’s (M) focus on regarding private brands?

Macy’s emphasizes establishing its private brand portfolio as a key differentiator in its Polaris strategy's 'Win with Fashion and Style' pillar.

What was Emily Erusha-Hilleque's role prior to joining Macy’s (M)?

Before Macy’s, Erusha-Hilleque was the Design Director at Target, where she led the development of the private label WILD FABLE.