Celebrity Chef and Restaurateur Guy Fieri Launches New Flavortown Cookware Line at Macy’s

Rhea-AI Summary

Celebrity chef Guy Fieri has introduced his new Flavortown Laser Titanium cookware line, exclusively at Macy’s. This innovative collection features non-stick, chemical-free cooking surfaces, crafted without potentially harmful coatings like PFAS, PTFE, and PFOA. The cookware range includes various pieces such as skillets, sauté pans, stock pots, saucepans, griddles, and woks, with prices between $39.99-$299.99. The collection is available on Macys.com, Macy’s mobile app, and in over 300 Macy’s stores nationwide. Featuring a patented technology, the cookware is three times harder than stainless steel and oven safe up to 500 degrees. The product launch is part of Macy’s Summer’s Greatest Hits campaign.

Positive

• Guy Fieri's cookware line is exclusive to Macy’s, potentially increasing in-store and online foot traffic.
• The cookware features innovative, chemical-free, non-stick technology, addressing consumer health concerns.
• Pricing ranges from $39.99 to $299.99, making it accessible to a wide range of customers.
• The line includes various cookware types, catering to diverse cooking needs.
• Being part of Macy’s Summer’s Greatest Hits could boost seasonal sales.
• The cookware’s durability and oven safety (up to 500 degrees) may attract quality-conscious buyers.

Negative

• High competition in the kitchenware market could limit the product's market share.
• Potential reliance on Guy Fieri's celebrity status, which may not appeal to all consumer segments.

The contemporary cookware line developed with innovative non-toxic Laser Titanium technology, including a 10-piece set exclusive to Macy’s is now available on Macys.com and stores nationwide

NEW YORK,--(BUSINESS WIRE)-- Summer’s Greatest Hits continues with celebrity chef and restaurateur, Guy Fieri’s launch of his Flavortown Laser Titanium cookware collection at Macy’s. The collection created with flavor and style in mind was specifically designed with breakthrough, patented technology that offers consumers a non-stick cooking surface, manufactured without any of the potentially harmful chemical coatings (PFAS, PTFE, PFOA) that are used in traditional non-stick cookware. Curated by Guy Fieri to showcase his unique style, the line features skillets, sauté pans, stock pots, saucepans, griddles, and woks. The line also includes a 2-piece fry pan set and a full 10-piece line exclusive to Macy’s. With prices ranging from $39.99-$299.99, Guy Fieri’s Flavortown collection is now available on macys.com, Macy’s mobile app and at Macy’s stores nationwide.

Celebrity Chef and Restaurateur Guy Fieri Launches New Flavortown Cookware Line at Macy’s (Photo: Business Wire)

“Get ready to rock your kitchen with my game-changing cookware hittin' the shelves at Macy's,” said Guy Fieri. “With this chemical-free, laser titanium non-stick cookware in your kitchen, you’ll be cookin’ it up in style!"

“We are honored for the opportunity to showcase Guy’s Flavortown cookware exclusively in over 300 Macy’s stores,” said Ed Cooper, CEO of manufacturing partner Mon Chateau. “Guy’s passion for flavor combined with Macy’s purpose to create a brighter future is the perfect partnership for the first truly innovative cookware product launch in decades.”

The Flavortown Laser Titanium collection, highlighted as a part of Macy’s Summer’s Greatest Hits, showcases this season’s must-have items. Each piece in the collection of hard anodized cookware features a safe non-toxic cooking surface which is not only versatile, but also designed to spark flavor in everyone’s kitchen. The new, innovative, patent-pending technology will allow for customers to enjoy a healthier, non-stick cooking experience without the worries of potentially harmful chemicals. The line is three times harder than stainless steel, making it safe to cook with metal utensils and is oven safe up to 500 degrees.

“We are thrilled to partner with Guy Fieri on this new Flavortown Laser Titanium cookware line at Macy’s,” said Craig Coleman, VP of Home. “Flavortown collection brings to life Guy’s essence and delivers flavor, style and safety, inspiring our customers to cook meals that bring the same zest and flare to every kitchen. The collection is great addition to our home assortment providing exceptional quality and style to all of our customers especially for those summer gatherings.”

About Guy Fieri

Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world’s most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Hunt & Ryde vineyard, Santo Tequila, and Knuckle Sandwich Cigars.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our purpose—to create a brighter future with bold representation that empowers more voice, choice, and ownership for our colleagues, customers, and communities.

About Mon Chateau

Mon Chateau is a global distributor of premium lifestyle products at affordable prices. Our vision is the relentless pursuit of innovation to enhance human interaction through experiences in the home and kitchen making every day living extraordinary. Mon Chateau is a privately held company with a seasoned, entrepreneurial team of creative innovators who bring world-class products to market in the textiles, small kitchen appliances, and cookware categories. Founded in 2001, our products are sold at major retailers, in-store and online around the world. Brands include our own Mon Chateau Collections along with licensing partnerships with Guy Fieri’s Flavortown, Tommy Bahama, Brookstone, Sur La Table, and Sur La Table Kitchen Essentials.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240625048137/en/

Julissa Bonfante / Erin Dougherty

communications@macys.com

Source: Macy’s

FAQ

What is Guy Fieri's Flavortown cookware line?

Guy Fieri's Flavortown cookware line is a new collection of non-stick, chemical-free cookware available exclusively at Macy's.

What makes the Flavortown cookware line unique?

The cookware features innovative, non-toxic Laser Titanium technology, free from harmful chemicals like PFAS, PTFE, and PFOA.

Where can I buy Guy Fieri's Flavortown cookware line?

The cookware line is available on Macys.com, Macy’s mobile app, and in over 300 Macy’s stores nationwide.

What is the price range of the Flavortown cookware line?

Prices for the cookware range from $39.99 to $299.99.

What types of cookware are included in the Flavortown line?

The line includes skillets, sauté pans, stock pots, saucepans, griddles, and woks.

Is Guy Fieri's Flavortown cookware oven safe?

Yes, the cookware is oven safe up to 500 degrees.