BLOOMINGDALE'S UNVEILS CAROUSEL IN PARTNERSHIP WITH FLAMINGO ESTATE
Bloomingdale's has announced a partnership with Flamingo Estate to transform its Carousel space into a pop-up market at the 59th Street flagship store and online, launching January 23rd through mid-March 2025. The collaboration brings California's garden-grown products to New York, featuring a curated selection of bath & body products, candles, and gourmet pantry goods from over 120 farmers and growers employing regenerative practices.
The partnership includes special in-store activations such as a book signing with founder Richard Christiansen on February 8th, custom calligraphy sessions for olive oil bottles and candles on select Saturdays, and product sampling events. The pop-up aims to recreate the essence of Flamingo Estate's Los Angeles home and garden experience in New York, complete with ceiling decorations featuring fragrant plants.
Bloomingdale's ha annunciato una collaborazione con Flamingo Estate per trasformare il suo spazio Carousel in un mercato temporaneo presso il flagship store di 59th Street e online, con lancio pianificato dal 23 gennaio fino a metà marzo 2025. Questa collaborazione porta a New York i prodotti coltivati nei giardini della California, con una selezione curata di prodotti per il bagno e il corpo, candele e articoli gastronomici da oltre 120 agricoltori e produttori che utilizzano pratiche rigenerative.
La partnership prevede attivazioni speciali in negozio, tra cui una firma di libri con il fondatore Richard Christiansen l'8 febbraio, sessioni di calligrafia personalizzata per bottiglie di olio d'oliva e candele in alcuni sabati selezionati, e eventi di campionamento dei prodotti. L'obiettivo del pop-up è ricreare l'essenza dell'esperienza di casa e giardino di Flamingo Estate a Los Angeles a New York, completa di decorazioni dal soffitto con piante profumate.
Bloomingdale's ha anunciado una asociación con Flamingo Estate para transformar su espacio Carousel en un mercado pop-up en la tienda insignia de la calle 59 y en línea, que se lanzará el 23 de enero hasta mediados de marzo de 2025. Esta colaboración lleva a Nueva York productos cultivados en jardines de California, presentando una selección curada de productos de baño y cuerpo, velas y productos gourmet de despensa de más de 120 agricultores y productores que emplean prácticas regenerativas.
La asociación incluye activaciones especiales en la tienda, como una firma de libros con el fundador Richard Christiansen el 8 de febrero, sesiones de caligrafía personalizadas para botellas de aceite de oliva y velas en algunos sábados seleccionados, y eventos de degustación de productos. El pop-up tiene como objetivo recrear la esencia de la experiencia de hogar y jardín de Flamingo Estate en Los Ángeles en Nueva York, completa con decoraciones colgantes que presentan plantas fragantes.
블루밍데일스(Bloomingdale's)가 플라밍고 에스테이트(Flamingo Estate)와 협력하여 59번가 플래그십 스토어와 온라인에서 캐러셀 공간을 팝업 마켓으로 변모한다고 발표했습니다. 이 마켓은 2025년 1월 23일부터 3월 중순까지 운영됩니다. 이번 협업은 캘리포니아에서 재배된 제품을 뉴욕으로 가져오며, 120명 이상의 농부와 재배자들이 재생 가능한 방식을 사용하여 생산한 욕실 및 바디 제품, 양초, 고급 식료품을 엄선하여 선보입니다.
협력은 특별한 매장 내 활동을 포함하는데, 2월 8일에 창립자인 리차드 크리스첸슨(Richard Christiansen)과의 도서 사인회, 특정 토요일에 올리브 오일 병과 양초에 대한 맞춤형 서예 세션, 제품 샘플링 이벤트가 있습니다. 이 팝업은 뉴욕에서 플라밍고 에스테이트의 로스앤젤레스 자택 및 정원 경험을 재현하는 것을 목표로 하며, 향기로운 식물로 장식된 천장 장식이 특징입니다.
Bloomingdale's a annoncé un partenariat avec Flamingo Estate pour transformer son espace Carousel en un marché éphémère dans son magasin phare de la 59e rue et en ligne, lancé du 23 janvier jusqu'à mi-mars 2025. Cette collaboration apporte à New York des produits cultivés dans les jardins de Californie, avec une sélection soignée de produits pour le bain et le corps, de bougies et de produits gastronomiques provenant de plus de 120 agriculteurs et producteurs utilisant des pratiques régénératives.
Le partenariat inclut des activations spéciales en magasin, telles qu'une séance de dédicace avec le fondateur Richard Christiansen le 8 février, des séances de calligraphie personnalisées pour les bouteilles d'huile d'olive et les bougies certains samedis, et des événements de dégustation de produits. Le pop-up vise à recréer l'essence de l'expérience maison et jardin de Flamingo Estate à Los Angeles à New York, agrémenté de décorations au plafond présentant des plantes parfumées.
Bloomingdale's hat eine Partnerschaft mit Flamingo Estate angekündigt, um dessen Carousel-Bereich in einen Pop-up-Markt im Flagship-Store an der 59th Street und online zu verwandeln. Die Eröffnung ist für den 23. Januar bis Mitte März 2025 geplant. Die Zusammenarbeit bringt Produkte aus kalifornischen Gärten nach New York, mit einer kuratierten Auswahl an Bade- und Körperprodukten, Kerzen und feinen Lebensmitteln von über 120 Landwirten und Erzeugern, die regenerative Praktiken anwenden.
Die Partnerschaft umfasst spezielle Aktionen im Geschäft, wie eine Buchsignierung mit dem Gründer Richard Christiansen am 8. Februar, maßgeschneiderte Kalligrafie-Sitzungen für Olivenölflaschen und Kerzen an ausgewählten Samstagen sowie Produktverkostungs-Events. Das Pop-up zielt darauf ab, das Wesen des Zuhause- und Garten-Erlebnisses von Flamingo Estate in Los Angeles nach New York zu bringen, versehen mit Deckendekorationen aus duftenden Pflanzen.
- Partnership expands Bloomingdale's product offering in premium lifestyle segment
- Multiple revenue-generating events planned throughout February and March
- Expansion of online and physical retail presence with new product category
- None.
The carousel space will be transformed into a pop-up market, bringing
Flamingo Estate is Richard Christiansen's home and garden, but it's also a collection of over 120 farmers and growers employing regenerative practices. The products are made the slow way, by people they trust, to ensure impeccable sourcing and traceable ingredients. From candles to soaps to pantry items, their collections are hand-harvested and hand-made.
The Carousel @ Bloomingdale's promises a curated variety of products, drawing from Flamingo Estate's philosophy and enchanting charm. The market will feature the lifestyle brand's widely loved bath & body products, candles, and gourmet pantry goods. Shoppers can explore the expertly curated selection of apothecary products through imaginative displays and delightful sampling moments throughout the shop.
"Collaborating with the iconic Flamingo Estate provides the unique opportunity to bring a piece of the garden to Bloomingdale's and a part of the west coast to 59th street," said Frank Berman, EVP, Chief Marketing Officer. "Richard has created such a unique and incredible brand with sought after and elevated products we know our customers have an appetite to experience."
"Flamingo Estate is my home, and a celebration of everything we grow in
The partnership with Flamingo Estate also brings unique in-store activations at Bloomingdale's 59th Street flagship throughout the season, including:
- The Guide to Becoming Alive Book Signing: On February 8th, Richard will join customers at 59th Street for a meet and greet and book signing of the Flamingo Estate book.
- Product Customization: On select Saturdays in February and March, customers are invited to enjoy custom calligraphy on their olive oil bottles and candles when they purchase these items from the pantry. (February 1st, February 22nd and March 8th)
- Product Samplings: On select Saturdays in February and March, customers can sample products from the pantry (such as the Chef's Kiss Set) in branded charcuterie cups before purchasing. (February 1st, February 15th and March 8th)
Bloomingdale's x Flamingo Estate officially launches at the 59th Street store and online January 23rd, and the shop will be live through mid-March.
Visit Bloomingdales.com and @Bloomingdales on Instagram to learn more.
About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE: M), it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in
About Flamingo Estate
Settled in the 1940s high atop the hills of
Press Contact
jennifer.chadroff@bloomingdales.com
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SOURCE Bloomingdale's
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