BLOOMINGDALE'S LAUNCHES LATEST CAROUSEL GAME ON POWERED BY AIR FRANCE
Bloomingdale's, in collaboration with Air France, is launching The Carousel @ Bloomingdale's: Game On. Curated by Venus Williams, the new shop will be accessible in-store and online from June 13, 2024, featuring her exclusive collection with Bloomingdale's private label AQUA. The collection includes 36 pieces ranging from athletic wear to handbags. In addition to AQUA x Venus Williams, the shop will offer items from brands like Anine Bing, Longchamp, Happy Viking, and Asutra. Special in-store events include a meet-and-greet with Venus Williams, exclusive activations, and an Air France travel sweepstakes. The shop will run until August 26, 2024.
- Collaboration with high-profile figures like Venus Williams enhances brand visibility.
- The exclusive AQUA x Venus Williams collection adds unique value to the product lineup.
- Partnership with Air France brings additional prestige and marketing potential.
- Offering a wide range of products, including preppy athleisure and chic accessories, caters to diverse customer preferences.
- Special in-store events and sweepstakes create buzz and drive foot traffic.
- Availability in multiple stores and online expands reach and sales potential.
- duration of the shop (June 13 - August 26, 2024) could limit revenue generation.
- Potentially high marketing and event costs may impact profit margins.
- Dependence on seasonal events may not sustain long-term customer engagement.
The new carousel shop, curated by Venus Williams, will feature the launch of her exclusive collection with AQUA.
The Carousel, sponsored by Air France, promises a distinctive variety of products catering to all types of sports enthusiasts. The offerings are a blend of preppy athleisure, nostalgic retro apparel, chic accessories, and summer beauty. In addition to the AQUA X Venus Williams collection, the shop will include exclusives from brands such as Anine Bing, Longchamp, and Venus's own brands, Happy Viking and Asutra.
"Game On, curated by the iconic Venus Williams and powered by the esteemed Air France, reinforces Bloomingdale's position as a culturally relevant retailer at the forefront of what is new," shared Frank Berman, EVP CMO at Bloomingdale's. "The multicategory products featured within the Carousel are inspired by the summer's biggest events, and we're so excited for shoppers to discover new must-haves."
The shop will be anchored by the exclusive AQUA x Venus Williams collaboration; a chic, fun, and sporty line of athletic and ready-to-wear apparel and handbags inspired by Venus's infamous style both on and off the tennis court. The 36-piece collection consists of active sets, including hoodies, joggers, sports bras, skirts, leggings, tennis dresses and rompers. Shoppers can also look for statement pieces for everyday wear, with cashmere cardigans, polos, vests, a maxi dress, and more.
"As a longtime admirer of the brand, I am very excited to have my own exclusive AQUA collection at Bloomingdale's," said Venus Williams. "This collection is a special opportunity to draw inspiration from my personal style and create chic pieces that can empower women to feel great and look great for any occasion!"
In celebration of the summer carousel, Bloomingdale's will be hosting exclusive activations for 59th Street shoppers including:
- Air France Travel Sweepstakes*: From June 13th to June 20th, those who stop by the 59th Street Game On Carousel shop can enter for the chance to win two roundtrip business class tickets to
Paris, France . With direct aisle access, full-flat seats, menus curated by Michelin-starred chefs, and Sky Priority, the winner can expect a quintessentially elegant French experience from the moment they arrive at the airport. - Venus Williams Meet & Greet: On June 13th from 5:30-7pm, Venus Williams will be in-store at the 59th Street flagship to meet customers as they shop her curated carousel and the AQUA x Venus Williams collection.
- Carousel Kick-Off Event: On June 15th from 1-4pm, Bloomingdale's will be hosting an event for 59th Street shoppers in celebration of the Carousel opening with Happy Viking protein samples, Asutra hand massages, a Little Words Project tennis bracelet bead bar, Air France macarons, and full sized Vacation Chardonnay Oil SPF 30 gifts with carousel purchases.
Game On officially launches in select stores on June 13th and online June 17th. The shop will be live through August 26th. 59th Street, Boca Raton Town Center, North Michigan Ave, Chestnut Hill,
Visit Bloomingdales.com and @Bloomingdales on Instagram to learn more.
*NO PURCHASE NECESSARY. The "Air France Travel Sweepstakes" is subject to Official Rules. Open to legal residents of the 50 US incl. D.C. who have reached the age of majority in their state of residence. Entry begins 9:00 AM ET 06/13/24 and ends at 11:59PM ET 06/20/24. LIMIT: One entry per person. Sponsor: Bloomingdale's, 28-07
About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE: M), it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and three Bloomie's stores in
About Air France
Since it was founded in 1933, Air France has offered its passengers a unique experience on board its aircraft, which serve a vast network worldwide of over 200 international destinations. Air
Media Contact: bloomingdales@finnpartners.com
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SOURCE Bloomingdale's
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