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Livewire Ergogenics Affiliate Estrella River Farms Receives Approval for Nine Additional Licenses to Increase Canopy Area on Estrella Ranch to over 130,000 SQFT

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Livewire Ergogenics (OTC: LVVV) has announced that its affiliate, Estrella River Farms (ERF), received approval for nine additional cultivation licenses from the California Department of Cannabis Control. This expansion increases the canopy area to over 130,000 sqft at Estrella Ranch, enhancing production capacity ahead of the 2022 harvest. CEO Bill Hodson emphasized the rigorous licensing process and the company's commitment to environmentally friendly practices. Estrella River Farms aims to produce top-quality sungrown cannabis, leveraging the region's favorable microclimate.

Positive
  • Approval of nine additional cultivation licenses boosts production capacity.
  • Expansion increases canopy area to over 130,000 sqft, enhancing scalability.
  • Successful cultivation experience supports product quality claims for California's cannabis.
Negative
  • Licensing process was lengthy and costly, indicating regulatory challenges.

Anaheim, CA, July 12, 2022 (GLOBE NEWSWIRE) -- Livewire Ergogenics Inc. (OTC: LVVV), a company focused on acquiring, branding, managing, and licensing special purpose real estate properties conducive to producing high-quality, handcrafted, and organically grown cannabis products for medical and recreational adult-use in California; today announced that its affiliate Estrella River Farms (ERF) has been approved for nine additional cultivation licenses from the California Department of Cannabis Control for the expansion of the cultivation area on Estrella Ranch by two additional acres.

The expansion will increase the canopy area on Estrella Ranch to over 130,000 sqft. to accommodate increased production and begin the process for the 2022 harvest. The approval of these additional licenses completes the goal that we had set for cultivating the equivalent of 3 acres of sungrown cannabis on Estrella Ranch. Executing these licenses is expected to meet the goal of drastically increasing the capacity for Estrella River Farms.

Bill Hodson, CEO of Livewire Ergogenics, states, "The licensing process for additional acreage on Estrella Ranch was painfully cumbersome, lengthy, and expensive. The due diligence process by the Department of Cannabis Control was as intense as for the first acre of cultivation. Although the process took much longer than anticipated, we support the intense due diligence to meet all the legal and environmental requirements. Many companies that entered the initial process light-heartedly are now failing this difficult and expensive process. Our research shows that approximately 49% of California cultivation permits have expired or have been surrendered this past year. Successfully concluding the new application process and proceeding with a strong focus on the most environmentally friendly footprint possible makes Estrella River Farms stand out from the competition and should provide a solid base for the business for years to come."

During the cultivation and harvesting of the initial one-acre harvest, the crew has gathered valuable experience about the positive impact of the exceptional microclimate around Estrella Ranch to produce exceptional quality cannabis. Our processing partners confirmed that Estrella River Farms is growing some of California's best quality sungrown cannabis in the market far superior to anything out there, including indoor. We certainly had hoped for that when we chose Estrella Ranch in Paso Robles as our central location and home of the Estate Grown Weedery project. We are surrounded by hundreds of world-renowned vineyards that take advantage of the exceptionally favorable micro-climate to produce their famous wines. We are happy to continue this tradition by applying it to a cannabis cultivation process based on our tractor-less farming principles, aiming for the best sungrown cannabis quality in the State. We will be able to take full advantage of our expansive setup once Federal regulation finally allows interstate transactions. Everybody will want California Cannabis, and' 'we'll be ready to deliver."

The Livewire Cannabis Project

Livewire runs an economically prudent operation based on an advantageous operational structure with the ability to share resources as needed between its subsidiaries and affiliate companies at its locations in Paso Robles and Humboldt. We will continue to expand all operations according to our business plan focused on cost-effective production and a determination to produce the best quality cannabis in California while generating the smallest possible carbon footprint, smaller and more cost-effective than any indoor cultivation operations that currently use about 3% of all energy sources in California. The Estrella Ranch Estate Grown Weedery on Estrella Ranch is a historic ranch property in Paso Robles, the center of the California wine country, and is considered the gem of the California Central Coast. Through its affiliate Estrella Ranch Partners, LLC., the Company has begun transforming this stunning property into the world's first "Estate Grown Weedery," developing it into a facility to cultivate high-end organic sun-grown cannabis products and eventually the ultimate Cannabis tourist destination. The Estrella Ranch location has been established as the central hub for all Livewire operations in Paso Robles and Humboldt, California.

About LiveWire Ergogenics Inc.
The Company focuses on acquiring, managing, and licensing well-qualified cannabis real estate locations to establish fully compliant and permitted facilities to produce cannabis-based products and establish relationships for the state-wide distribution of these products in California. This includes developing and licensing high-quality organic cannabinoid-based products and services and creating the high-quality "Estrella Grown Weedery" brand via its affiliate companies Estrella Ranch Partners and Estrella River Farms. LiveWire Ergogenics does not produce, sell, or distribute products that violate the United States Controlled Substances Act. For more information about LiveWire Ergogenics, visit www.livewireergogenics.com. For non-material updates, follow LiveWire Ergogenics on Twitter @livewireLVVV, or go to www.stockwatchindex.com/livewire-ergogenics.

Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or the Company's future performance. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should carefully review various risks and uncertainties identified in this release, the Company's Social Media postings, and matters set in the Company's SEC filings. These risks and uncertainties could cause the Company's actual results to differ materially from those indicated in the forward-looking statements.

LIVEWIRE ERGOGENICS, INC
1600 North Kraemer Blvd.
Anaheim, CA 92806
714-740-5144
www.livewireergogenics.com
info@livewireergogenics.com
MARKET AWARENESS
Stockwatchindex, LLC
442-287-8059
www.stockwatchindex.com
info@stockwatchindex.com
LIVEWIRE INVESTOR RELATIONS
Tristan Cavato
(805) 835-2415
ir@livewireergogenics.com
info@livewireergogenics.com

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FAQ

What recent development occurred with Livewire Ergogenics (LVVV)?

Livewire Ergogenics' affiliate, Estrella River Farms, received approval for nine additional cultivation licenses from the California Department of Cannabis Control.

How much has the canopy area increased at Estrella Ranch following the new licenses for LVVV?

The canopy area at Estrella Ranch has increased to over 130,000 sqft with the new licenses.

What is the expected impact of the new cultivation licenses on Livewire Ergogenics' production?

The new licenses are expected to significantly enhance production capacity for upcoming harvests.

What challenges did Livewire Ergogenics face during the licensing process?

The licensing process was reported to be lengthy and costly, highlighting regulatory complexities.

LIVEWIRE ERGOGENICS INC

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