LiveWire Ergogenics Appoints Brand Manager for Estrella River Farms and Estate Grown Weedery™ Family of Brands for Launch in 2022
LiveWire Ergogenics (OTC: LVVV) has appointed Thomas Elliot Fite as the brand manager for its Estate Grown Weedery™ brands. Fite, a U.S. Marine veteran with a strong background in digital marketing, will focus on enhancing the company’s parent brand, Estrella River Farms. The company is expanding its cultivation area by 2 acres, resulting in over 130,000 square feet of growing space. This expansion aims to meet increasing demand and promote the Estate Grown Weedery™ products more broadly across California.
- Appointment of Thomas Elliot Fite as brand manager may strengthen marketing strategies.
- Expansion of cultivation area by 2 acres to 130,000 square feet supports increased production.
- Focus on enhancing the Estrella River Farms brand could lead to higher market visibility.
- Concerns over the transition period and experience gaps with the new brand manager.
Anaheim, CA, Jan. 18, 2022 (GLOBE NEWSWIRE) -- LiveWire Ergogenics Inc. (OTC: LVVV), a company focused on acquiring, managing, and licensing special purpose real estate properties conducive to producing high-quality, handcrafted, and organically grown cannabis products for medical and recreational adult-use in California; today announced that it has appointed Thomas Elliot Fite as the brand manager for its portfolio of Estate Grown Weedery™ brands.
As Brand Manager, Mr. Fite will focus on developing and building the Company's parent brand, Estrella River Farms, and assisting with the marketing of affiliate brands aligned with the Company. Thomas brings the experience and skill set to establish and align effective strategies for building and maintaining solid brands in any marketplace with a broad range of knowledge in the cannabis industry. After serving his country as a US Marine with a tour in Iraq during Operation Iraqi Freedom, Thomas spent most of his career in different leadership roles. In the last decade, he has been entrenched in the world of serial entrepreneurship and leading-edge digital marketing, where he developed complex digital marketing strategies to run successful national ad campaigns for medium to large-size companies.
Bill Hodson, CEO of Livewire Ergogenics, states, "Thomas has done an excellent job over the last several months producing exceptional quality content for Estrella River Farms and it’s my pleasure to formally welcome him to the Livewire team. Now that Estrella River Farms has delivered the second part of its inaugural harvest, our focus is on implementing and expanding its marketing strategies and brand building. We are expanding the cultivation area with an additional two acres increasing the total canopy to over 130,000 square feet. This larger footprint allows for the accelerated marketing of the Estate Grown Weedery™ family of brands, and to address the demand for cultivation on Estrella Ranch by several popular third-party California cannabis brands under private label."
"Thomas will lead our marketing team to establish the Estrella Ranch, Estate Grown Weedery™ brands as the leading craft brand in California. The ideal microclimate at Estrella Ranch is perfect for producing the highest quality, handcrafted, sun-grown cannabis in California. We will continue the swift scale-up of the cultivation areas at Estrella Ranch until it reaches capacity while running an economically prudent operation and continuing to expand our operations aggressively according to our business plan. Soon, we will market and distribute our products Statewide," concludes Hodson.
About Estrella Ranch Estate Grown Weedery™
Estrella Ranch is a historic ranch property in Paso Robles, California, wine country center. Through its subsidiary Estrella Ranch Partners, LLC., the Company has begun to transform this stunning property into the world's first "Estate Grown Weedery™," developing it into a facility to cultivate high-end organic cannabis products. Estrella Ranch has a long-standing history, was once owned by the Hearst family, and is considered among the finest Ranches in California and the gem of the California Central Coast. Estrella Ranch is located near Paso Robles and Santa Barbara, halfway between Los Angeles and San Francisco, and is surrounded by hundreds of world-renown wine yards. The Estrella Ranch location is developed into the central hub for all Livewire operations.
About LiveWire Ergogenics Inc.
The Company focuses on acquiring, managing, and licensing well-qualified cannabis real estate locations to establish fully compliant and permitted facilities to produce cannabis-based products and establish relationships for the statewide distribution of these products in California. This includes developing and licensing high-quality organic cannabinoid-based products and services and creating the high-quality "Estrella Grown Weedery™" brand via its affiliate companies Estrella Ranch Partners and Estrella River Farms. LiveWire Ergogenics does not produce, sell, or distribute products that violate the United States Controlled Substances Act. For more information about LiveWire Ergogenics, visit www.livewireergogenics.com. For non-material updates, follow LiveWire Ergogenics on Twitter @livewireLVVV, or go to www.stockwatchindex.com/livewire-ergogenics.
Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or the Company's future performance. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should carefully review various risks and uncertainties identified in this release, the Company's Social Media postings, and matters set in the Company's SEC filings. These risks and uncertainties could cause the Company's actual results to differ materially from those indicated in the forward-looking statements.
| LIVEWIRE ERGOGENICS, INC 1600 North Kraemer Blvd. Anaheim, CA 92806 714-740-5144 www.livewireergogenics.com info@livewireergogenics.com | MARKET AWARENESS Stockwatchindex, LLC 442-287-8059 www.stockwatchindex.com info@stockwatchindex.com | LIVEWIRE INVESTOR RELATIONS Tristan Cavato (805) 835-2415 ir@livewireergogenics.com info@livewireergogenics.com |
FAQ
Who is the new brand manager of LiveWire Ergogenics?
What are the key responsibilities of the new brand manager at LVVV?
How much is LiveWire Ergogenics expanding its cultivation area?
What is the significance of the Estate Grown Weedery brand for LiveWire?
What is the expected impact of the brand manager's appointment on LVVV?
