LiveOne’s (Nasdaq: LVO) Partnership with Tesla Exceeds 450k Users, Including 100k+ New Ad-Supported Users
LiveOne (LVO) has announced reaching over 450,000 Tesla users, including more than 100,000 free ad-supported users. The data reveals that users average 50+ minutes of daily in-vehicle listening and achieve 2.8x engagements. The company's upgraded Tesla partnership, which delivers the LiveOne app and music service to all devices, demonstrates strong customer loyalty over 12 years. LiveOne's CEO Robert Ellin emphasized the company's focus on developing B2B partnerships with major companies valued between $1 billion and trillion dollars, leveraging their customer databases with LiveOne's programming capabilities.
LiveOne (LVO) ha annunciato di aver superato 450.000 utenti Tesla, inclusi oltre 100.000 utenti gratuiti supportati da pubblicità. I dati rivelano che gli utenti medi ascoltano in auto per oltre 50 minuti al giorno e ottengono 2,8 volte di coinvolgimento. L'aggiornamento della partnership con Tesla da parte dell'azienda, che offre l'app e il servizio musicale LiveOne su tutti i dispositivi, dimostra una forte fedeltà dei clienti nel corso di 12 anni. Il CEO di LiveOne, Robert Ellin, ha sottolineato l'impegno dell'azienda nello sviluppo di partnership B2B con grandi aziende valutate tra 1 miliardo e un trilione di dollari, sfruttando le loro basi di dati clienti con le capacità di programmazione di LiveOne.
LiveOne (LVO) ha anunciado que ha superado 450,000 usuarios de Tesla, incluidos más de 100,000 usuarios gratuitos respaldados por anuncios. Los datos revelan que los usuarios promedian más de 50 minutos de escucha diaria en el vehículo y logran 2.8 veces más compromiso. La asociación mejorada de LiveOne con Tesla, que proporciona la aplicación y el servicio musical de LiveOne a todos los dispositivos, demuestra una fuerte lealtad del cliente a lo largo de 12 años. El CEO de LiveOne, Robert Ellin, enfatizó el enfoque de la empresa en desarrollar asociaciones B2B con grandes empresas valoradas entre 1,000 millones y un billón de dólares, aprovechando sus bases de datos de clientes junto con las capacidades de programación de LiveOne.
LiveOne (LVO)는 450,000명의 테슬라 사용자를 초과했다고 발표했으며, 이 중 100,000명 이상의 무료 광고 지원 사용자가 포함됩니다. 데이터에 따르면 사용자들은 평균 일일 차량 내 청취 시간 50분 이상을 기록했으며, 2.8배 참여율을 달성하고 있습니다. LiveOne의 업그레이드된 테슬라 파트너십은 모든 기기에 LiveOne 앱과 음악 서비스를 제공하며, 12년 동안 고객 충성도가 높다는 것을 보여줍니다. LiveOne의 CEO인 로버트 엘린은 회사가 1억 달러에서 1조 달러 사이의 가치가 있는 주요 기업들과 B2B 파트너십을 개발하는 데 집중하고 있으며, 고객 데이터베이스를 LiveOne의 프로그램 능력과 결합하고 있다고 강조했습니다.
LiveOne (LVO) a annoncé avoir dépassé 450 000 utilisateurs de Tesla, dont plus de 100 000 utilisateurs gratuits soutenus par la publicité. Les données révèlent que les utilisateurs écoutent en moyenne plus de 50 minutes par jour dans le véhicule et obtiennent 2,8 fois plus d'engagement. Le partenariat amélioré de LiveOne avec Tesla, qui propose l'application et le service musical LiveOne sur tous les appareils, démontre une forte fidélité des clients sur 12 ans. Le PDG de LiveOne, Robert Ellin, a souligné l'accent mis par l'entreprise sur le développement de partenariats B2B avec de grandes entreprises évaluées entre 1 milliard et 1 trillion de dollars, tirant parti de leurs bases de données clients avec les capacités de programmation de LiveOne.
LiveOne (LVO) hat angekündigt, über 450.000 Tesla-Nutzer erreicht zu haben, darunter mehr als 100.000 werbefinanzierte kostenlose Nutzer. Die Daten zeigen, dass die Nutzer durchschnittlich mehr als 50 Minuten täglich im Fahrzeug hören und 2,8-fache Engagements erzielen. Die aktualisierte Tesla-Partnerschaft des Unternehmens, die die LiveOne-App und den Musikdienst auf allen Geräten bereitstellt, zeigt eine starke Kundenbindung über 12 Jahre. Der CEO von LiveOne, Robert Ellin, betonte den Fokus des Unternehmens auf die Entwicklung von B2B-Partnerschaften mit großen Unternehmen, die zwischen 1 Milliarde und 1 Billion Dollar bewertet sind, wobei sie ihre Kundendatenbanken mit den Programmierfähigkeiten von LiveOne nutzen.
- Achieved 450,000+ Tesla users milestone
- 100,000+ ad-supported users generating new revenue streams
- High user engagement with 50+ minutes daily listening time
- 2.8x user engagement rate
- Successfully expanded Tesla partnership across all devices
- None.
Insights
The partnership between LiveOne and Tesla represents a significant strategic milestone, with 450,000+ Tesla users now accessing LiveOne's platform. The 50+ minutes average daily listening time from ad-supported users indicates strong user engagement and potential for substantial advertising revenue growth through the DAX partnership. The metrics demonstrate impressive user stickiness, with 2.8x engagement rates.
Think of this as a premium real estate deal - LiveOne has secured prime digital space in Tesla's ecosystem, where affluent and tech-savvy consumers spend significant time. The B2B strategy pivot towards partnerships with billion-dollar companies could create a multiplier effect, potentially transforming LiveOne's revenue model from direct-to-consumer to a more scalable enterprise-focused approach.
The user metrics reveal a compelling monetization story. With 100,000+ ad-supported users spending nearly an hour daily in-vehicle, LiveOne has created a highly targetable audience segment. The captive in-car environment typically commands premium advertising rates and Tesla's demographic aligns with high-value advertising categories.
For perspective: if these users generate even modest CPMs (cost per thousand impressions) of $20, with multiple ad spots per hour, the annual advertising revenue potential from Tesla users alone could be substantial. The DAX partnership adds programmatic capabilities, allowing for more efficient inventory monetization and potentially higher fill rates.
- Tesla Users Averaged 2.8x Engagements & 50+ Minutes of Listening Daily
- Driving New Advertising Revenues Via DAX Partnership
LOS ANGELES, Dec. 30, 2024 (GLOBE NEWSWIRE) -- LiveOne (Nasdaq: LVO), an award-winning, creator-first, music, entertainment, and technology platform, announced today that it has reached a milestone of 450,000+ Tesla users. Of those users, over 100,000 are free ad-supported users, with data showing that on average such users spend 50+ minutes of in-vehicle listening daily.
Robert Ellin, Chairman and CEO of LiveOne commented, “I'm thrilled with the first 30 days of our upgraded Tesla partnership, delivering the LiveOne app and music service to all devices, proving 12 years of customer loyalty and love.”
Mr. Ellin continued, “Our Tesla partnership showcases the potential of our B2B deals, delivering unique content and programming to our partners to drive user engagement, retention, and loyalty. Stay tuned for anticipated multiple B2B partnership announcements this year!
As CEO and Chairman, I'm focusing all resources and energy on game-changing B2B partnerships with
About LiveOne
Headquartered in Los Angeles, CA, LiveOne (Nasdaq: LVO) is an award-winning, creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. LiveOne's subsidiaries include Slacker Radio, PodcastOne (Nasdaq: PODC), PPVOne, CPS, LiveXLive, DayOne Music Publishing, Drumify and Splitmind. LiveOne is available in Tesla vehicles and on iOS, Android, Roku, Apple TV, Spotify, Samsung, Amazon Fire, Android TV, and through STIRR’s OTT applications. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, YouTube and Twitter at @liveone. For more investor information, please visit ir.liveone.com.
Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on its largest OEM customer for a substantial percentage of its revenue; LiveOne’s ability to consummate any proposed financing, acquisition, spin-out, special dividend, merger, distribution or transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, spin-out, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; LiveOne’s ability to continue as a going concern; LiveOne’s ability to attract, maintain and increase the number of its users and paid members; LiveOne identifying, acquiring, securing and developing content; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other covenants; LiveOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; LiveOne’s ability to extend and/or refinance its indebtedness and/or repay its indebtedness when due; uncertain and unfavorable outcomes in legal proceedings and/or LiveOne’s ability to pay any amounts due in connection with any such legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of LiveOne’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in LiveOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 1, 2024, Quarterly Report on Form 10-Q for the quarter ended September 30, 2024, filed with SEC on November 14, 2024, and in LiveOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and LiveOne disclaims any obligation to update these statements, except as may be required by law. LiveOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.
LiveOne IR Contact:
Liviakis Financial Communications, Inc.
(415) 389-4670
john@liviakis.com
LiveOne Press Contact:
LiveOne
press@liveone.com
Follow LiveOne on social media: Facebook, Instagram, TikTok, YouTube, and Twitter at @liveone.
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