LiveOne and DAX United States Launch Exclusive Partnership Projected to Increase Programmatic Audio Advertising Revenues
LiveOne (NASDAQ: LVO) has announced an exclusive audio advertising partnership with DAX, a leading digital advertising platform in the United States. Under the agreement, DAX will serve as LiveOne's exclusive audio advertising sales partner in the U.S., with expectations to significantly enhance LiveOne's programmatic audio advertising revenues.
DAX, which reaches over 108 million listeners through various audio channels including music, podcasts, radio, mobile games, and audio articles, will help LiveOne maximize its advertising opportunities while connecting brands with engaged audiences through its network of premium publishers.
LiveOne (NASDAQ: LVO) ha annunciato una partnership esclusiva per la pubblicità audio con DAX, una delle principali piattaforme pubblicitarie digitali negli Stati Uniti. In base all'accordo, DAX fungerà da partner esclusivo per la vendita di pubblicità audio di LiveOne negli Stati Uniti, con l'aspettativa di incrementare significativamente i ricavi pubblicitari programmatici di LiveOne.
DAX, che raggiunge oltre 108 milioni di ascoltatori attraverso vari canali audio tra cui musica, podcast, radio, giochi mobili e articoli audio, aiuterà LiveOne a massimizzare le sue opportunità pubblicitarie collegando i marchi a pubblici coinvolti attraverso la sua rete di editori premium.
LiveOne (NASDAQ: LVO) ha anunciado una asociación exclusiva de publicidad de audio con DAX, una de las principales plataformas de publicidad digital en Estados Unidos. Según el acuerdo, DAX actuará como el socio exclusivo de ventas de publicidad de audio de LiveOne en EE. UU., con expectativas de aumentar significativamente los ingresos por publicidad programática de LiveOne.
DAX, que llega a más de 108 millones de oyentes a través de diversos canales de audio, incluidos música, podcasts, radio, juegos móviles y artículos de audio, ayudará a LiveOne a maximizar sus oportunidades publicitarias mientras conecta marcas con audiencias comprometidas a través de su red de editores premium.
LiveOne (NASDAQ: LVO)는 미국의 주요 디지털 광고 플랫폼인 DAX와 독점적인 오디오 광고 파트너십을 발표했습니다. 이번 협약에 따라 DAX는 미국 내 LiveOne의 독점 오디오 광고 판매 파트너로 활동하며, LiveOne의 프로그램화된 오디오 광고 수익을 크게 증가시킬 것으로 기대됩니다.
DAX는 음악, 팟캐스트, 라디오, 모바일 게임 및 오디오 기사 등을 포함한 다양한 오디오 채널을 통해 1억 800만 이상의 청취자에게 도달하며, LiveOne이 궁극적으로 광고 기회를 극대화하고 프리미엄 퍼블리셔 네트워크를 통해 브랜드와 참여가 높은 청중을 연결하는 데 도움을 줄 것입니다.
LiveOne (NASDAQ: LVO) a annoncé un partenariat exclusif en publicité audio avec DAX, une plateforme publicitaire numérique de premier plan aux États-Unis. Selon l'accord, DAX agira en tant que partenaire exclusif de vente de publicité audio de LiveOne aux États-Unis, avec des attentes de renforcer considérablement les revenus de la publicité audio programmatique de LiveOne.
DAX, qui atteint plus de 108 millions d'auditeurs à travers divers canaux audio, y compris la musique, les podcasts, la radio, les jeux mobiles et les articles audio, aidera LiveOne à maximiser ses opportunités publicitaires tout en connectant les marques à des audiences engagées via son réseau d'éditeurs premium.
LiveOne (NASDAQ: LVO) hat eine exklusive Audio-Werbungspartnerschaft mit DAX angekündigt, einer führenden digitalen Werbeplattform in den Vereinigten Staaten. Im Rahmen der Vereinbarung wird DAX als exklusiver Partner für den Verkauf von Audio-Werbung von LiveOne in den USA fungieren, mit der Erwartung, die programmatischen Audio-Werbeeinnahmen von LiveOne erheblich zu steigern.
DAX erreicht über 108 Millionen Hörer durch verschiedene Audio-Kanäle, einschließlich Musik, Podcasts, Radio, mobile Spiele und Audioartikel, und wird LiveOne helfen, seine Werbemöglichkeiten zu maximieren, während es Marken mit engagierten Zielgruppen über sein Netzwerk von Premium-Verlegern verbindet.
- Partnership expected to significantly increase programmatic audio advertising revenues
- Access to DAX's extensive network reaching 108 million listeners
- Enhanced advertising monetization capabilities
- None.
Insights
The partnership between LiveOne and DAX represents a strategic move in the digital audio advertising landscape. With DAX's extensive reach of over 108 million listeners and LiveOne's established streaming platform, this collaboration could significantly boost programmatic advertising revenues. The exclusive nature of the partnership gives LiveOne privileged access to DAX's sophisticated ad tech infrastructure and client network.
While specific revenue projections aren't disclosed, the deal's structure as an exclusive partnership suggests meaningful potential for LiveOne's ad monetization strategy. For a company with a market cap of
This exclusive partnership marks a significant advancement in LiveOne's advertising capabilities. DAX's sophisticated programmatic infrastructure could substantially improve LiveOne's CPMs (Cost Per Mille) and fill rates through better targeting and broader advertiser access. The deal's exclusivity is particularly valuable, as it prevents competitors from accessing DAX's platform in the U.S. market.
The timing aligns with growing advertiser demand for digital audio inventory, especially programmatic options that offer precise targeting and measurement. DAX's established relationships with premium brands and agencies could accelerate LiveOne's revenue growth by accessing higher-value advertising budgets. The partnership also positions LiveOne to capitalize on the shift from traditional radio to digital audio advertising.
LOS ANGELES, Dec. 10, 2024 (GLOBE NEWSWIRE) -- LiveOne (NASDAQ: LVO), an award-winning, creator-first, music, entertainment, and technology platform, announced today an exclusive audio advertising partnership with DAX, a leading digital advertising platform in the United States.
Under the terms of the agreement, DAX will serve as LiveOne's exclusive audio advertising sales partner in the U.S. This partnership is expected to significantly enhance LiveOne's audio ad monetization capabilities, with projected improvements of programmatic audio advertising revenues.
"We're excited to partner with DAX to maximize our advertising opportunities and provide the best value in music to consumers," said Bill Wittress, SVP of Business Development and Strategic Partnerships for LiveOne.
"I’m thrilled that we're continuing our longstanding exclusive partnership with LiveOne, a pioneer in the streaming music space," added Brian Conlan, President of DAX United States. "This collaboration empowers us to deliver innovative advertising solutions that connect brands with a passionate and engaged audience. With LiveOne's vast user base, we can offer advertising clients huge reach and access to an engaged audience that's eager to connect with brands that align with their lifestyle."
DAX is a leading digital advertising platform in the United States, helping brands connect with over 108 million listeners through music, podcasts, radio, mobile games, and audio articles. With content from a network of premium publishers, DAX offers advertisers unparalleled access to diverse and engaged audiences.
About LiveOne
Headquartered in Los Angeles, CA, LiveOne (Nasdaq: LVO) is an award-winning, creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. LiveOne's subsidiaries include Slacker, PodcastOne (Nasdaq: PODC), PPVOne, CPS, LiveXLive, DayOne Music Publishing, Drumify and Splitmind. LiveOne is available on iOS, Android, Roku, Apple TV, Spotify, Samsung, Amazon Fire, Android TV, and through STIRR's OTT applications. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, YouTube and Twitter at @liveone. For more investor information, please visit ir.liveone.com.
About DAX United States
DAX United States is a pioneering digital advertising exchange that helps brands connect with over 108 million U.S. listeners across music, radio, podcasts, mobile games, and audio articles. Founded by Global in 2017, DAX's North American headquarters is located in New York City’s historic Penn District.
https://dax.global.com/us/
https://www.linkedin.com/company/dax-united-states/
https://www.youtube.com/@DAXUnitedStatesYT
Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on its largest OEM customer for a substantial percentage of its revenue; LiveOne’s ability to consummate any proposed financing, acquisition, spin-out, special dividend, merger, distribution or transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, spin-out, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; LiveOne’s ability to continue as a going concern; LiveOne’s ability to attract, maintain and increase the number of its users and paid members; LiveOne identifying, acquiring, securing and developing content; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other covenants; LiveOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; LiveOne’s ability to extend and/or refinance its indebtedness and/or repay its indebtedness when due; uncertain and unfavorable outcomes in legal proceedings and/or LiveOne’s ability to pay any amounts due in connection with any such legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of LiveOne’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in LiveOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 1, 2024, Quarterly Report on Form 10-Q for the quarter ended September 30, 2024, filed with the November 14, 2024, and in LiveOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and LiveOne disclaims any obligation to update these statements, except as may be required by law. LiveOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.
For media inquiries, please contact:
LiveOne IR Contact:
Liviakis Financial Communications, Inc.
(415) 389-4670
john@liviakis.com
LiveOne Press Contact:
LiveOne
press@liveone.com
FAQ
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