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Southwest Airls (LUV) Stock News

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Welcome to our dedicated page for Southwest Airls news (Ticker: LUV), a resource for investors and traders seeking the latest updates and insights on Southwest Airls stock.

Southwest Airlines Co. reports recurring developments tied to its scheduled airline operations, earnings performance, route network, customer experience, and capital returns. The company operates a domestic-focused passenger airline with a point-to-point network and an all-Boeing 737 fleet, with news often covering passenger revenue, capacity, fuel costs, margins, and business transformation initiatives.

Company updates also address service additions, airport launches, boarding and onboard-product changes, assigned seating, fare and merchandising initiatives, and the Rapid Rewards loyalty program. Other recurring items include quarterly dividends, customer-satisfaction recognition, leadership appointments, operational responses to travel disruptions, and legal or workforce matters affecting the airline.

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Southwest Airlines (NYSE:LUV) reported Q2 2025 financial results with net income of $213 million ($0.39 per diluted share), or $230 million excluding special items ($0.43 per diluted share). The company returned $1.6 billion to shareholders through dividends and share repurchases.

Key developments include implementing bag fees and basic economy products, with financial benefits exceeding expectations. The Board authorized a new $2.0 billion share repurchase program. Southwest updated its full year 2025 EBIT guidance to $600-800 million and maintains targets of $1.8 billion EBIT contribution from initiatives in 2025 and $4.3 billion in 2026.

Q2 operating revenues decreased 1.5% to $7.2 billion, with passenger revenues down 1.3% to $6.6 billion. The company completed retrofits of over 220 aircraft for extra legroom seating and will begin selling assigned and premium seating on July 29, 2025, for travel starting January 2026.

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Southwest Airlines (NYSE:LUV) has announced it will host a live webcast to discuss its second quarter 2025 financial results on Thursday, July 24, 2025, at 12:30 PM Eastern Time.

The presentation will feature key executives including Bob Jordan (President, CEO, and Vice Chairman), Andrew Watterson (Chief Operating Officer), and Tom Doxey (Executive VP and CFO). Investors can access the webcast through Southwest's investor relations website, with registration opening 20 minutes before the call.

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Southwest Airlines (NYSE:LUV) is introducing a major operational change with SeatisFaction™, their new assigned seating system launching January 27, 2026. Starting July 29, 2025, customers can begin selecting seats at booking time for flights from January 2026 onward.

The new system offers three seat categories: Extra Legroom, Preferred, and Standard. Special privileges are extended to Rapid Rewards® Credit Cardmembers and A-List members, who can select seats at booking or within 48 hours of departure, even with Basic fares. The airline is also implementing a new group-based boarding process, with Groups 1-2 reserved for Extra Legroom seats.

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Southwest Airlines (NYSE:LUV) has announced it will host a live webcast to discuss its second quarter 2025 financial results on Thursday, July 24, 2025, at 12:30 PM Eastern Time.

The presentation will feature key executives including Bob Jordan (President, CEO, and Vice Chairman), Andrew Watterson (Chief Operating Officer), and Tom Doxey (Executive VP and CFO). Investors can access the webcast through Southwest's investor relations website, with registration opening 20 minutes before the call.

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Southwest Airlines (NYSE:LUV) has announced plans to expand its network by adding service to St. Thomas, U.S. Virgin Islands in early 2026, marking its first new destination addition since 2021. St. Thomas will become Southwest's ninth island destination in the Atlantic Basin.

The expansion is part of Southwest's broader transformation strategy, which includes the introduction of assigned and premium seating in Q3 2025, and plans to operate with new fare bundles and reconfigured fleet featuring extra legroom seating in Q1 2026. The airline plans to announce two more new destinations for 2026 this summer.

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Honeywell (HON) announced that Southwest Airlines is implementing SmartRunway and SmartLanding software across its Boeing 737 fleet to enhance runway safety, with over 700 aircraft already activated. The technology, enabled through Honeywell's Enhanced Ground Proximity Warning System (EGPWS), provides pilots with real-time alerts during taxi, take-off, and landing operations. The system warns pilots about excessive speed, incorrect altitude, or wrong runway approaches. Additionally, Honeywell is developing Surface Alerts (SURF-A), a next-generation runway safety technology expected for certification in 2026, which will use GPS and ADS-B data to alert pilots about potential runway traffic. This implementation strengthens the longstanding partnership between Honeywell and Southwest, which previously selected Honeywell's flight-deck systems for its 737 MAX fleet and was the first to adopt Honeywell's Integrated Multi-Mode Receiver technology.
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Southwest Airlines (NYSE: LUV) has unveiled its expanded Cargo facility at Denver International Airport (DEN), nearly doubling its footprint to 30,000 square feet. The new warehouse features six loading docks for simultaneous customer service, expanded storage areas, and doubled cooler space for refrigerated products. As Southwest's busiest market, DEN handles nearly 300 daily flights to over 90 North American destinations during peak seasons. The facility expansion is part of Southwest's broader Denver infrastructure investments, including a new off-airport training center, maintenance hangar, and upcoming 100,000 square foot General Use Building. To celebrate the opening, Southwest Cargo is offering double Rapid Rewards points for Denver shipments through December 31, 2025.
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Southwest Airlines (LUV) celebrates its 54th anniversary with a Week of WOW promotion featuring significant discounts and rewards. From June 3-5, 2025, customers can save up to 50% on base fares using code WOWZERS for select continental U.S. flights between August 12 and December 17, 2025. Rapid Rewards Credit Cardmembers can earn 10X points on Southwest purchases up to $500 during June 3-9. The promotion includes additional offers such as a Carnival Cruise sweepstakes with 500K Rapid Rewards Points grand prize, hotel deals offering 5X points on minimum three-night stays, and car rental discounts up to 30% with Dollar, plus 1,200 bonus points for rentals of two or more days.
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Southwest Airlines (NYSE: LUV) has announced its participation in the TD Cowen Future of the Consumer Conference. The company's Executive Vice President and Chief Financial Officer, Tom Doxey, will deliver an audio presentation on June 4, 2025, at 11:45am ET. The presentation will be accessible through a live webcast on Southwest Airlines' Investor Relations website. Interested parties can access the live audio webcast and replay by visiting www.southwestairlinesinvestorrelations.com or through the Investor Relations section on Southwest's main website.
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Southwest Airlines (NYSE: LUV) has announced plans to form its first trans-Pacific airline partnership with Taiwan-based China Airlines in early 2026. The interline agreement, expected to be available for bookings later in 2025, will create seamless connections through shared gateways in California. As America's largest domestic carrier and the leading airline in California, Southwest will leverage China Airlines' gateway operations in Los Angeles, San Francisco, Seattle, and Ontario to expand connectivity options. This partnership follows Southwest's recent collaboration with Icelandair, which currently connects passengers between the U.S. and Europe through various gateway airports. The Icelandair partnership will expand on July 14, 2025, to include Orlando, Pittsburgh, and Raleigh-Durham as additional connection points.
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FAQ

What is the current stock price of Southwest Airls (LUV)?

The current stock price of Southwest Airls (LUV) is $40.78 as of May 21, 2026.

What is the market cap of Southwest Airls (LUV)?

The market cap of Southwest Airls (LUV) is approximately 19.4B.