Sports.com Expands Partnership With Bango

Rhea-AI Summary

Lottery.com Inc. (Nasdaq: LTRY) announces an expanded partnership between its subsidiary Sports.com and Bango PLC, aiming to broaden Sports.com's global reach. The integration with Bango's Digital Vending Machine® enables seamless distribution of Sports.com's content to millions of potential users worldwide. The partnership targets 40 markets, primarily in North America and Europe, with additional expansions into Latin America and Asia Pacific.

Key markets include the US, UK, Ireland, Chile, and Mexico. This collaboration allows resellers using Bango's platform to easily incorporate Sports.com's service into their offerings, enhancing customer retention and satisfaction. The move aligns with Lottery.com's strategy to deliver localized, branded sports content directly to consumers' mobile devices, establishing Sports.com as a premier destination for sports enthusiasts.

Positive

• Integration with Bango's Digital Vending Machine® completed, enabling immediate content availability
• Expansion into 40 markets, focusing on North America and Europe
• Additional expansion into 5-6 markets across Latin America and Asia Pacific
• Potential to reach millions of new users globally
• Enhanced offering for resellers, potentially improving customer retention and satisfaction

Negative

• None.

Insights

Financial Analyst

The expanded partnership between Sports.com and Bango represents a strategic move to enhance global market penetration. While the financial terms aren't disclosed, this deal could potentially boost revenue streams for Sports.com by tapping into Bango's extensive distribution network. The planned expansion into 40 markets, focusing on North America and Europe, with additional presence in Latin America and Asia Pacific, signals a significant growth opportunity.

However, investors should note that the actual financial impact remains uncertain without specific revenue projections or user acquisition targets. The success will largely depend on the content quality and local market reception. While the partnership offers promising potential, it's important to monitor future financial reports to gauge its true impact on Lottery.com's bottom line.

Market Research Analyst

This partnership marks a strategic pivot for Sports.com in the competitive digital sports content landscape. By leveraging Bango's Digital Vending Machine®, Sports.com is positioning itself to capitalize on the growing trend of subscription bundling. This move could potentially accelerate user acquisition and enhance brand visibility across diverse global markets.

The focus on key markets like the US, UK and emerging regions in Latin America and Asia Pacific demonstrates a balanced approach to market expansion. However, success will hinge on Sports.com's ability to deliver localized, compelling content that resonates with diverse audience preferences. Investors should closely monitor user engagement metrics and subscription growth rates in the coming quarters to assess the effectiveness of this expansion strategy.

Tech Expert

The integration of Sports.com with Bango's Digital Vending Machine® is a significant technological milestone. This seamless integration enables efficient content distribution and simplifies the process for resellers to incorporate Sports.com's offerings. The technology facilitates quick market entry and scalability, which are important in the fast-paced digital content industry.

However, the success of this tech-driven expansion will depend on factors like platform stability, content delivery speed and user experience across different devices and regions. Investors should look for updates on technical performance metrics and user satisfaction rates to gauge the effectiveness of this integration. The ability to handle increased traffic and maintain service quality across multiple markets will be key to long-term success.

LONDON, Aug. 14, 2024 (GLOBE NEWSWIRE) -- Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”) announces that Sports.com, a leader in sports entertainment, has expanded its partnership with Bango PLC (AIM: BGO), (“Bango”), the global leader in subscription bundling and digital commerce solutions. The partnership is designed to expand Sports.com's reach to new markets worldwide through Bango’s extensive international distribution network.

Sports.com has successfully completed its integration with Bango's Digital Vending Machine^®, allowing for seamless distribution of its sports content platform to millions of potential new users globally. The partnership targets the launch of Sports.com in 40 markets, focusing primarily on North America and Europe, with additional expansions into 5-6 markets across Latin America and the Asia Pacific region. The priority markets identified include the US, UK, Ireland, Chile, and Mexico, where the Company expects to see substantial engagement from sports fans.

Tim Scoffham, Sports & Media Consultant at Sports.com, commented:

"Resellers utilizing Bango’s Digital Vending Machine^® for subscription bundling can now easily incorporate Sports.com’s service into their offerings, enriching their content catalog with a broader range of streaming options. The integration is complete, and Sports.com content is now immediately available, ensuring resellers can quickly introduce our fresh and engaging content to enhance their customer retention and satisfaction."

Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com, added:

"Our vision to transform the sports fan experience into something seamless and immersive continues to take shape through partnerships such as the one with Bango. These deals are central to our strategy of delivering localized, branded sports content directly to consumers’ mobile devices. The integration with Bango’s Digital Vending Machine^® significantly expands our global footprint and access to fans who crave a novel way to engage with sports content. We remain dedicated to establishing Sports.com as the ultimate destination for sports enthusiasts, offering the latest and most exclusive sports content and look forward to announcing new content and distribution deals shortly."

For more information, please visit www.sports.com or www.lottery.com

Lottery.com Contact: press@lottery.com

Important Notice Regarding Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, revenue guidance, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Lottery.com disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. Lottery.com cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Lottery.com. In addition, Lottery.com cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against Lottery.com; (ii) Lottery.com’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system, and Lottery.com’s accounting staffing levels; (iii) the effects of competition on Lottery.com’s future business; (iv) risks related to Lottery.com’s dependence on its intellectual property and the risk that Lottery.com’s technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic and its effect directly on Lottery.com and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that Lottery.com may be adversely affected by other economic, business, and/or competitive factors; (ix) the ability of Lottery.com to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed in the proxy statement/prospectus filed by Lottery.com with the SEC under the heading “Risk Factors” and the other documents filed, or to be filed, by Lottery.com with the SEC. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that Lottery.com has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov.

FAQ

What is the purpose of Sports.com's expanded partnership with Bango?

The expanded partnership aims to increase Sports.com's global reach through Bango's international distribution network, targeting 40 markets worldwide, primarily in North America and Europe.

How does the integration with Bango's Digital Vending Machine® benefit Sports.com?

The integration allows for seamless distribution of Sports.com's content platform to millions of potential new users globally, enabling resellers to easily incorporate Sports.com's service into their offerings.

Which key markets is Sports.com targeting with this expansion?

Sports.com is prioritizing markets including the US, UK, Ireland, Chile, and Mexico, where they expect substantial engagement from sports fans.

How does this partnership align with Lottery.com's (LTRY) overall strategy?

The partnership aligns with Lottery.com's strategy to deliver localized, branded sports content directly to consumers' mobile devices, aiming to establish Sports.com as the ultimate destination for sports enthusiasts.