Lottery.com Finalizes Acquisition of S&MI Ltd
Lottery.com Inc. (Nasdaq: LTRY, LTRYW) has finalized the acquisition of S&MI , the company behind SportLocker, now rebranded as Sports.com. Set to close on September 1, 2024, this acquisition aims to develop a premier digital sports entertainment platform. Key initiatives for 2024/25 include:
1. Expanding into new streaming markets, covering traditional and esports.
2. Introducing fully immersive streaming technology for enhanced fan engagement.
3. Launching a dedicated sports social media channel.
4. Offering 24/7 sports content, including live streaming and original productions.
5. Global expansion with a focus on women's sports.
6. Leveraging partnerships with Mobile Network Operators for localized content delivery.
The platform aims to revolutionize fan engagement through innovative technology and comprehensive sports coverage.
Lottery.com Inc. (Nasdaq: LTRY, LTRYW) ha concluso l'acquisizione di S&MI, la società dietro SportLocker, ora rinominata Sports.com. La chiusura è prevista per il 1° settembre 2024 e questa acquisizione mira a sviluppare una piattaforma di intrattenimento sportivo digitale di prim'ordine. Le principali iniziative per il 2024/25 includono:
1. Espansione in nuovi mercati di streaming, coprendo sport tradizionali ed esports.
2. Introduzione di una tecnologia di streaming completamente immersiva per migliorare il coinvolgimento dei fan.
3. Lancio di un canale social media dedicato allo sport.
4. Offerta di contenuti sportivi 24/7, comprese dirette streaming e produzioni originali.
5. Espansione globale con un focus sugli sport femminili.
6. Sfruttare le partnership con gli operatori di rete mobile per la distribuzione locale dei contenuti.
La piattaforma punta a rivoluzionare il coinvolgimento dei fan attraverso tecnologie innovative e una copertura sportiva completa.
Lottery.com Inc. (Nasdaq: LTRY, LTRYW) ha finalizado la adquisición de S&MI, la empresa detrás de SportLocker, que ahora se ha rebrandeado como Sports.com. La clausura está programada para el 1 de septiembre de 2024 y esta adquisición tiene como objetivo desarrollar una plataforma de entretenimiento deportivo digital de primer nivel. Las principales iniciativas para 2024/25 incluyen:
1. Expansión a nuevos mercados de streaming, cubriendo deportes tradicionales y esports.
2. Introducción de tecnología de streaming completamente inmersiva para mejorar la participación de los aficionados.
3. Lanzamiento de un canal de redes sociales dedicado al deporte.
4. Ofrecimiento de contenido deportivo 24/7, incluyendo streaming en vivo y producciones originales.
5. Expansión global con un enfoque en los deportes femeninos.
6. Aprovechar las asociaciones con los operadores de red móvil para la entrega de contenido localizado.
La plataforma busca revolucionar la participación de los aficionados mediante tecnología innovadora y una cobertura deportiva integral.
Lottery.com Inc. (Nasdaq: LTRY, LTRYW)가 SportLocker 뒤의 회사 S&MI의 인수를 완료했습니다. 현재는 Sports.com으로 브랜드가 변경되었습니다. 2024년 9월 1일로 마감될 이 인수는 선진 디지털 스포츠 엔터테인먼트 플랫폼을 개발하는 것을 목표로 하고 있습니다. 2024/25년 주요 계획은 다음과 같습니다:
1. 전통 스포츠와 e스포츠를 아우르는 새로운 스트리밍 시장으로의 확장.
2. 팬 참여를 높이기 위한 완전 몰입형 스트리밍 기술 도입.
3. 전용 스포츠 소셜 미디어 채널 출시.
4. 실시간 스트리밍 및 오리지널 제작을 포함한 24/7 스포츠 콘텐츠 제공.
5. 여성 스포츠에 중점을 둔 글로벌 확장.
6. 로컬 콘텐츠 제공을 위한 이동통신사와의 파트너십 활용.
이 플랫폼은 혁신적인 기술과 포괄적인 스포츠 보도를 통해 팬 참여를 혁신하려고 합니다.
Lottery.com Inc. (Nasdaq: LTRY, LTRYW) a finalisé l'acquisition de S&MI, la société derrière SportLocker, désormais rebaptisée Sports.com. La clôture est prévue pour le 1er septembre 2024 et cette acquisition vise à développer une plateforme de divertissement sportif numérique de premier plan. Les principales initiatives pour 2024/25 incluent :
1. Expansion dans de nouveaux marchés de streaming, couvrant les sports traditionnels et les esports.
2. Introduction d'une technologie de streaming entièrement immersive pour améliorer l'engagement des fans.
3. Lancement d'une chaîne de médias sociaux dédiée au sport.
4. Offrir du contenu sportif 24/7, y compris des diffusions en direct et des productions originales.
5. Expansion mondiale avec un accent sur les sports féminins.
6. Tirer parti des partenariats avec les opérateurs de réseaux mobiles pour la distribution de contenu localisé.
La plateforme vise à révolutionner l'engagement des fans grâce à des technologies innovantes et à une couverture sportive complète.
Lottery.com Inc. (Nasdaq: LTRY, LTRYW) hat die Übernahme von S&MI abgeschlossen, dem Unternehmen hinter SportLocker, das nun in Sports.com umbenannt wurde. Der Abschluss ist für den 1. September 2024 geplant, und diese Übernahme hat das Ziel, eine erstklassige digitale Sport-Entertainment-Plattform zu entwickeln. Die wichtigsten Initiativen für 2024/25 umfassen:
1. Expansion in neue Streaming-Märkte, die traditionelle und eSports abdecken.
2. Einführung einer vollständig immersiven Streaming-Technologie zur Verbesserung des Fan-Engagements.
3. Einführung eines speziellen sozialen Medienkanals für Sport.
4. Angebot von 24/7-Sportinhalten, einschließlich Live-Streaming und Originalproduktionen.
5. Globale Expansion mit Fokus auf Frauensport.
6. Nutzung von Partnerschaften mit Mobilfunkanbietern zur lokalen Inhaltsverbreitung.
Die Plattform zielt darauf ab, das Fan-Engagement durch innovative Technologien und umfassende Sportberichterstattung zu revolutionieren.
- Acquisition of S&MI to develop a premier digital sports entertainment platform
- Expansion into new streaming markets, including traditional sports and esports
- Introduction of innovative fully immersive streaming technology
- Launch of a dedicated sports social media channel for community engagement
- Global expansion plans targeting multiple regions
- Focus on women's sports to drive new revenue streams
- Partnerships with Mobile Network Operators for localized content delivery
- Strategy to offer premium content bundling for user acquisition
- None.
Insights
The acquisition of S&MI by Lottery.com marks a significant strategic move into the sports entertainment sector. This diversification could potentially offset risks in the lottery business and open up new revenue streams. However, investors should note that the financial terms of the deal are not disclosed, making it challenging to assess the immediate impact on Lottery.com's balance sheet.
The planned global expansion and focus on emerging markets like esports and women's sports show promising growth potential. Partnerships with MNOs for content delivery could lead to increased user acquisition and revenue opportunities. Yet, the success of this venture will heavily depend on the execution of the ambitious technology rollout and content strategy, which may require substantial investments in the short term.
The introduction of fully immersive streaming technology planned for next year is a bold move that could set Sports.com apart in a crowded market. Features like real-time interactions and multi-angle viewing align with current trends in sports tech innovation. However, the successful implementation of such advanced technology at scale presents significant technical challenges and may require substantial R&D investment.
The integration of augmented reality experiences and the development of a dedicated social media platform demonstrate a forward-thinking approach to fan engagement. If executed well, these features could create a unique value proposition for Sports.com. Nonetheless, the company will face stiff competition from established players in sports streaming and social media, necessitating continuous innovation to maintain a competitive edge.
Sports.com's strategy to target diverse markets, including emerging ones like esports and women's sports, shows a keen understanding of evolving consumer preferences in sports entertainment. The focus on 24/7 content availability and mobile-first approach aligns well with current consumption trends, potentially driving strong user engagement.
The planned global expansion, particularly into developing markets, presents significant growth opportunities. However, it also comes with risks such as varying regulatory landscapes and market-specific content preferences. The success of Sports.com will largely depend on its ability to localize content effectively and navigate the complexities of each market. The platform's ability to generate sustainable revenue streams from these diverse offerings will be important for long-term success.
LONDON, Aug. 14, 2024 (GLOBE NEWSWIRE) -- Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading online lottery services provider announces the finalization of the acquisition of S&MI Ltd., the technology company behind the SportLocker brand and app, with the transaction set to close on September 1, 2024.
SportLocker has already been rebranded as Sports.com, and is now set to develop a premier platform for sports fans worldwide over the course of 2024/25. Sports.com is fast becoming a digital sports entertainment platform, introducing an immersive experience that combines innovative technology, expansive content, and community-driven features.
Launching into New Streaming Markets and Sports
In 2024 and 2025, Sports.com plans to venture into new streaming markets, covering a broader spectrum of sports. This includes not only traditional sports, such as soccer, but also emerging arenas in esports like sim racing, which are increasing in popularity with real world racing fans of Formula One, IndyCar and NASCAR. Fans can look forward to live streams of high-octane events, exclusive behind-the-scenes content, and in-depth analyses across a variety of sports disciplines. Sports.com has also lined up strategic acquisitions that aim to bolster the platform's content offerings, providing fans with unparalleled access to exclusive events, teams, and personalities.
Introducing Fully Immersive Streaming Technology
Planned to debut next year, Sports.com's groundbreaking fully immersive streaming technology will redefine how fans engage with live sports. This innovation will allow real-time interactions, multi-angle viewing, and augmented reality experiences, ensuring maximum fan engagement like never before.
Launching a New Social Media Channel
To further enhance community engagement, Sports.com will unveil a new social media channel dedicated exclusively to sports enthusiasts. This platform will serve as a hub for fans to connect, discuss, and celebrate their favorite sports, teams, and moments, fostering a vibrant and interactive community.
Creating the Next-Gen Sports Entertainment Platform
Sports.com is seeking to revolutionize digital sports entertainment by offering 24/7 sports news, live streaming, original documentaries, films, and exclusive behind-the-scenes access. Fans will have the freedom to watch sports when and where they want, directly on their devices, regardless of their location.
Global Expansion and Focus on Women's Sports
Initially launching in the USA and Europe, with targeted efforts in the Middle East, Sports.com plans to extend its reach to Africa, India, South America, Asia, and Australasia. A dedicated program for women's sports will also be introduced, aiming to drive sponsorships and generate new revenue streams for clubs and teams across the board.
Enhanced Partnerships and Content Delivery
Leveraging the Company’s established partnerships with Mobile Network Operators (MNOs), Sports.com will offer localized branded sports content services. This strategy enhances the value proposition for MNOs by catering to the growing demand for sports video content across various markets.
Driving Growth Through Premium Content and Strategic Collaborations
Sports.com's growth strategy focuses on premium content bundling and direct connections with MNOs for optimal user acquisition. Collaborations with exclusive marketing partners will further aid in sustainably scaling user adoption.
Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com, commented:
"I am thrilled to lead Sports.com into a new era where technology and passion for sport converge to create unparalleled experiences for fans worldwide. Our vision is to revolutionize fan engagement, making every moment more interactive, accessible, and engaging. By leveraging MNO partnerships, localized content services, and community-focused features with enhanced content and technology, we're creating a dynamic ecosystem where fans can not only consume sports but also connect and create in unprecedented ways."
Marc Bircham, Director of Football Operations at Sports.com, added:
"The acquisition heralds a new dawn in sports entertainment. Our upcoming ventures in motor sports, sim racing, and football are set to provide fans with content that's both engaging and groundbreaking. We're not just changing how fans watch sports; we're redefining how they live them."
Tim Scoffham, Founding Partner of S&MI Ltd, said:
"With the exciting lineup for 2024 and 2025, including new streaming markets, immersive technologies, and strategic acquisitions, we're uniquely positioned to offer sports fans an unparalleled experience year-round. Our vision has always been to create a comprehensive platform that serves as the go-to destination for sports fans. Sports.com accelerates that goal, providing coverage of the most anticipated events and exclusive content and insights in the sports world.”
Important Notice Regarding Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, revenue guidance, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Lottery.com disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. Lottery.com cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Lottery.com. In addition, Lottery.com cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against Lottery.com; (ii) Lottery.com’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system, and Lottery.com’s accounting staffing levels; (iii) the effects of competition on Lottery.com’s future business; (iv) risks related to Lottery.com’s dependence on its intellectual property and the risk that Lottery.com’s technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic and its effect directly on Lottery.com and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that Lottery.com may be adversely affected by other economic, business, and/or competitive factors; (ix) the ability of Lottery.com to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed in the proxy statement/prospectus filed by Lottery.com with the SEC under the heading “Risk Factors” and the other documents filed, or to be filed, by Lottery.com with the SEC. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that Lottery.com has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov.
This press release was published by a CLEAR® Verified individual.
FAQ
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