Lantronix and P3 Collaborate to Create End-to-End IVI Solution
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Insights
The collaboration between Lantronix Inc. and P3 Digital Services represents a significant advancement in the Automotive Infotainment sector. The integration of Lantronix's hardware with P3's SPARQ OS software could potentially set a new standard for In-Vehicle Infotainment (IVI) systems. The use of Qualcomm's SA8155P processor in the AIC platform offers high performance, which is critical for supporting advanced features and ensuring a smooth user experience.
From an industry perspective, the move towards pre-integrated solutions is a strategic one. It allows OEMs to reduce development time and risk associated with bringing new technologies to market. The ability to offer a reliable and feature-rich IVI system can be a key differentiator for vehicle manufacturers, potentially impacting their market share and brand reputation. Moreover, the focus on over-the-air updates is a forward-thinking approach that not only enhances the customer experience but also aligns with the industry's shift towards sustainability by reducing the need for physical updates.
The partnership between Lantronix and P3 is poised to address the growing demand for sophisticated IVI systems, which is a byproduct of increased consumer expectations for connectivity and entertainment within vehicles. The pre-integration of hardware and software could provide a competitive edge by shortening the time-to-market for new vehicles equipped with advanced infotainment systems. This is particularly relevant as the automotive industry is undergoing a transformation with the rise of electric and autonomous vehicles, where infotainment plays a pivotal role in the user experience.
For investors and stakeholders, the collaboration could signal Lantronix's commitment to innovation and its potential to capture a larger share of the IVI market. The partnership may also influence stock performance as it reflects the company's strategic initiatives to align with industry trends and consumer preferences. The integration of technologies like the Type-1 hypervisor indicates a focus on safety and versatility, catering to the next generation of automotive standards.
The strategic partnership between Lantronix and P3 Digital Services could have a positive impact on Lantronix's financials, particularly if the IVI platform gains traction among OEMs. By providing a turnkey solution, Lantronix may be able to secure more contracts with automotive manufacturers, potentially leading to increased revenue streams. The cost-saving aspect of the pre-integrated solution is also significant as it can lead to better margins for both Lantronix and its automotive customers.
The emphasis on a future-ready platform suggests that Lantronix is positioning itself to be adaptable to future technological advancements, which is crucial in the fast-evolving automotive tech space. The ability to offer a secure, high-performance IVI system could become increasingly important as cybersecurity becomes a greater concern in the industry. The financial implications for Lantronix will depend on the market's reception of the IVI platform and the company's ability to effectively market and deploy it.
Highlights:
- Lantronix Inc. is collaborating with P3 Digital Services to co-create a pre-integrated hardware and software turnkey In-Vehicle Infotainment (IVI) platform
- Lantronix’s Automotive Infotainment Computer (AIC), built around the Qualcomm SA8155P automotive processor, complements P3’s flagship SPARQ OS software, creating a powerful Android Automotive Infotainment system
- This collaborative joint solution provides OEMs with a highly capable, secure and future-ready infotainment platform that accelerates time to market while saving costs
IRVINE, Calif. and STUTTGART, Germany, Jan. 03, 2024 (GLOBE NEWSWIRE) -- Lantronix Inc. (NASDAQ: LTRX), a global provider of secure turnkey solutions for the Industrial Internet of Things (IoT) and the Intelligent IT market, and P3 Digital Services, a technology leader in In-Vehicle Infotainment (IVI), together announced their partnership and game-changing technology pre-integration.
Lantronix’s proven and popular embedded in-vehicle infotainment platform is now pre-integrated with SPARQ OS, the flagship IVI software platform created by P3 Digital Services. The joint Lantronix-P3 platform affords automakers a multiplicity of benefits. Pre-integration between software and hardware accelerates time to market and minimizes technology risk. At the same time, with proven and trusted technology interoperation, the OEM can significantly save engineering and management time. The automotive manufacturer therefore can reap economies of resource and extend this lower-cost benefit to customers.
Moreover, the automotive manufacturer can bring innovative new products to market sooner and start earning revenues through the IVI platform while the OEM's customers can be confident in a reliable, highly functional IVI platform with SPARQ OS as its foundation.
“Our partnership with P3 leverages the respective and complementary expertise of both parties,” said Jacques Issa, VP of Marketing at Lantronix. “P3’s extensive experience in delivering reliable technology to drive its In-Vehicle Infotainment OS is the perfect match for Lantronix’s proven hardware with Qualcomm at the core.”
“Our collaborative Lantronix-P3 solution is a powerful example of a best-in-class turnkey system,” said Marius Mailat, CTO of P3 Digital Services. “This is a very exciting pre-integrated platform, and we very much look forward to enabling vehicle manufacturers and their customers to benefit from this solution.”
Lantronix’s AIC Platform
Lantronix’s pre-integrated AIC is built on the Qualcomm SA8155P processor to enable a next-level automotive infotainment system. The Qualcomm SA8155P processor provides automakers with one of the industry's highest-performance SoCs that comes equipped for the high-quality user experiences of the next-generation cockpit.
The AIC deploys a bare-metal Type-1 hypervisor to enable multiple operating systems, including QNX as host OS, Android™ Automotive as guest OS and AutoSAR OS that runs on the VIP, enabling ASIL-rated safety-critical applications. SPARQ OS is the dynamic and rapidly developing IVI solution developed by P3 and is based on Android Automotive OS, the fastest-growing in-vehicle operating system in the world today.
SPARQ OS’s cockpit platform includes a diverse and growing app store with currently more than 200 apps and services. SPARQ OS also features smart navigation, digital and personal voice assistant, charging, media and a broad array of engaging entertainment. It features fully automated over-the-air software and firmware updates, ensuring always-up-to-date functionality while promoting sustainability.
For more information on Lantronix’s AIC platform, contact Lantronix sales.
Visit P3 at LVCC in the West Hall, Level 1, Booth 6474. For a private demo, please schedule a meeting time here.
About Lantronix
Lantronix Inc. is a global Industrial and Enterprise Internet of Things (IoT) provider of solutions that target high-growth applications in specific vertical markets, including Smart Grid, Intelligent Transportation, Smart Cities and AI Data Centers. Lantronix’s history in networking and video processing as well as its leading-edge applications include Intelligent Substations infrastructure, Infotainment systems and Video Surveillance, supplemented with comprehensive Out of Band Management (OOB) solutions for Cloud and Edge Computing.
Lantronix’s solutions empower companies to achieve success in the growing IoT and OOB markets by delivering customizable solutions that address each layer of the IoT Stack, including Collect, Connect, Compute, Control and Comprehend. For more information, visit the Lantronix website.
Learn more at the Lantronix blog, which features industry discussion and updates. Follow Lantronix on Twitter, view its YouTube video library or connect on LinkedIn.
About P3 Digital Services
With 27 years’ experience in automotive industry consulting and software development, P3 creates customized In-vehicle Infotainment (IVI) systems based on Android Automotive OS, the fastest-growing IVI operating system today. SPARQ OS is P3’s flagship IVI solution that helps car manufacturers to differentiate by delivering advanced top-bottom custom Human-Machine Interface (HMI), service layer and Vehicle Hardware Abstraction Layer (VHAL) integration. Major car, truck and motorcycle makers have benefitted from P3 innovations, having deployed SPARQ OS as their core IVI system. P3 digital services is part of P3 group, a leading international technology consulting and software development company with a rapidly growing team of more than 1,800 consultant engineers working to develop and implement solutions to today’s complex technology challenges.
www.sparqos.com, www.p3-group.com
Media contacts:
Lantronix:
Gail Kathryn Miller
Corporate Marketing & Communications Manager
media@lantronix.com
949-212-0960
P3 Digital Services:
Cynthia Ritchie
cynthia@whitetigercommunications.net
+44 (0)20 4518 7555
FAQ
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