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Labor Smart, Inc. (OTC PINK: LTNC) and Upper Street Marketing, Inc. (UPPR) Unveil Visionary Partnership to Launch Casa Rica Tequila Nationwide

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Labor Smart (OTC PINK:LTNC) has announced a strategic partnership with Upper Street Marketing (UPPR) to launch Casa Rica Tequila, a premium spirits brand, across 30 states in the US. The product line includes Blanco, Rosado, Reposado, and Añejo varieties, crafted from blue agave fields in Jalisco, Mexico.

The partnership combines Labor Smart's brand development expertise with Upper Street Marketing's market expansion capabilities. The nationwide rollout will encompass both retail and on-premise distribution channels, aiming to establish Casa Rica as a leader in the premium tequila market.

Tom Zarro, CEO of Labor Smart, emphasized that Casa Rica represents authenticity and craftsmanship, while Chief Marketing Officer Javier Leal highlighted the cultural significance of the project.

Labor Smart (OTC PINK:LTNC) ha annunciato una partnership strategica con Upper Street Marketing (UPPR) per lanciare Casa Rica Tequila, un marchio di alcolici premium, in 30 stati degli Stati Uniti. La linea di prodotti include varietà Blanco, Rosado, Reposado e Añejo, realizzate con agave blu nelle campagne di Jalisco, Messico.

La partnership combina l'expertise di Labor Smart nello sviluppo del marchio con le capacità di espansione di mercato di Upper Street Marketing. Il lancio a livello nazionale comprenderà sia i canali di distribuzione retail che quelli on-premise, con l'obiettivo di affermare Casa Rica come leader nel mercato della tequila premium.

Tom Zarro, CEO di Labor Smart, ha sottolineato che Casa Rica rappresenta autenticità e maestria artigianale, mentre il Chief Marketing Officer Javier Leal ha evidenziato il significato culturale del progetto.

Labor Smart (OTC PINK:LTNC) ha anunciado una asociación estratégica con Upper Street Marketing (UPPR) para lanzar Casa Rica Tequila, una marca de licores premium, en 30 estados de EE.UU. La línea de productos incluye variedades Blanco, Rosado, Reposado y Añejo, elaboradas a partir de campos de agave azul en Jalisco, México.

La asociación combina la experiencia de Labor Smart en el desarrollo de marcas con las capacidades de expansión de mercado de Upper Street Marketing. El lanzamiento a nivel nacional abarcará tanto canales de distribución minorista como en el lugar, con el objetivo de establecer Casa Rica como un líder en el mercado de tequila premium.

Tom Zarro, CEO de Labor Smart, enfatizó que Casa Rica representa autenticidad y artesanía, mientras que el Director de Marketing Javier Leal destacó la importancia cultural del proyecto.

Labor Smart (OTC PINK:LTNC)Upper Street Marketing (UPPR)과의 전략적 파트너십을 발표하며 Casa Rica Tequila를 미국의 30개 주에 걸쳐 출시한다고 밝혔습니다. 이 제품 라인에는 멕시코 할리스코의 블루 아가베 밭에서 제조된 블랑코, 로사도, 레포사도, 아녜호 품종이 포함되어 있습니다.

이 파트너십은 Labor Smart의 브랜드 개발 전문성과 Upper Street Marketing의 시장 확장 능력을 결합합니다. 이 전국적 출시에는 소매 및 온프레미스 유통 채널이 포함될 예정이며, Casa Rica를 프리미엄 테킬라 시장의 리더로 자리매김하는 것을 목표로 하고 있습니다.

Labor Smart의 CEO인 Tom Zarro는 Casa Rica가 진정성과 장인 정신을 대표한다고 강조했으며, CMO Javier Leal은 프로젝트의 문화적 의미를 강조했습니다.

Labor Smart (OTC PINK:LTNC) a annoncé un partenariat stratégique avec Upper Street Marketing (UPPR) pour lancer Casa Rica Tequila, une marque de spiritueux haut de gamme, dans 30 états des États-Unis. La gamme de produits comprend des variétés Blanco, Rosado, Reposado et Añejo, élaborées à partir de champs d'agave bleu à Jalisco, au Mexique.

Le partenariat combine l'expertise en développement de marque de Labor Smart avec les capacités d'expansion de marché d'Upper Street Marketing. Le déploiement à l'échelle nationale englobera à la fois des canaux de distribution de détail et sur site, visant à établir Casa Rica en tant que leader sur le marché de la tequila premium.

Tom Zarro, PDG de Labor Smart, a souligné que Casa Rica représente l'authenticité et le savoir-faire, tandis que le directeur marketing Javier Leal a mis en avant la signification culturelle du projet.

Labor Smart (OTC PINK:LTNC) hat eine strategische Partnerschaft mit Upper Street Marketing (UPPR) angekündigt, um Casa Rica Tequila, eine Premium-Spirituosenmarke, in 30 Bundesstaaten der USA einzuführen. Die Produktlinie umfasst die Sorten Blanco, Rosado, Reposado und Añejo, die aus blauen Agavenfeldern in Jalisco, Mexiko, hergestellt werden.

Die Partnerschaft vereint die Expertise von Labor Smart in der Markenentwicklung mit den Marktexpansionsfähigkeiten von Upper Street Marketing. Der nationale Rollout wird sowohl Einzelhandels- als auch On-Premise-Vertriebskanäle umfassen und zielt darauf ab, Casa Rica als Marktführer im Premium-Tequila-Segment zu etablieren.

Tom Zarro, CEO von Labor Smart, betonte, dass Casa Rica Authentizität und Handwerkskunst verkörpert, während der Chief Marketing Officer Javier Leal die kulturelle Bedeutung des Projekts hervorhob.

Positive
  • Expansion into 30 states through retail and on-premise distribution channels
  • Strategic partnership with Upper Street Marketing for market expansion
  • Entry into the premium spirits market with multiple product varieties
Negative
  • None.

JACKSON, WY / ACCESSWIRE / January 15, 2025 / Labor Smart, Inc. (OTC PINK:LTNC), a leader in innovation and consumer-focused brand development, announces a transformative partnership with Upper Street Marketing, Inc. (UPPR) to introduce Casa Rica Tequila, a premium spirits brand celebrating the soul of Mexico. This launch signifies a major milestone, with Casa Rica Tequila debuting across 30 states, poised to set a new benchmark in the premium tequila category.

Casa Rica Tequila: A New Standard in Premium Spirits

Crafted from the finest blue agave fields in Jalisco, Mexico, and distilled using time-honored techniques, Casa Rica Tequila blends tradition with innovation. Its portfolio-featuring Blanco, Rosado, Reposado, and Añejo varieties-embodies the richness of Mexican heritage while captivating modern palates.

"Casa Rica Tequila represents the pinnacle of authenticity and craftsmanship," said Tom Zarro, CEO of Labor Smart, Inc. "This launch is about honoring tradition, inspiring pride, and redefining excellence in the premium tequila space."

A Partnership Built on Shared Vision

This strategic alliance between Labor Smart and Upper Street Marketing brings together two industry leaders committed to innovation, quality, and consumer engagement. Labor Smart's expertise in brand development, combined with Upper Street Marketing's market expansion capabilities, positions Casa Rica Tequila as a future household name.

"Casa Rica is more than a product launch-it's a celebration of culture," said Javier Leal, Chief Marketing Officer of Labor Smart, Inc. "This project is deeply personal, reflecting my Mexican heritage and a desire to share the artistry behind every bottle with the world. Partnering with Upper Street Marketing allows us to scale this vision to new heights."

Upper Street Marketing echoed this sentiment, with its CEO stating, "This collaboration underscores our shared commitment to delivering exceptional products. Casa Rica Tequila is a testament to what is possible when partnerships are rooted in excellence and innovation."

Nationwide Expansion: Redefining the Tequila Landscape

Casa Rica Tequila's nationwide rollout across 30 states will include both retail and on-premise distribution channels. This strategy aims to maximize consumer reach and establish Casa Rica as a leader in the competitive premium spirits market.
"This launch marks the beginning of a new era for Labor Smart," added Zarro. "Casa Rica Tequila reflects our vision for the future, merging tradition and innovation to create enduring value for consumers and stakeholders."

Commitment to Excellence and Heritage

Every bottle of Casa Rica Tequila is crafted with precision, passion, and purpose. From selecting the finest agave to meticulous production processes, Casa Rica honors its roots while setting a bold new standard for the premium tequila category.

About Labor Smart, Inc.

Labor Smart, Inc. leads innovation in brand development, manufacturing, and consumer engagement within the CPG industry. With a growing portfolio that includes Casa Rica Tequila, Labor Smart is redefining value and excellence.

About Upper Street Marketing, Inc.

Upper Street Marketing, Inc. (UPPR) specializes in strategic growth and market expansion, empowering brands to reach their full potential and foster meaningful consumer connections.

Executive Vision

"Casa Rica Tequila is more than a product-it's a movement," said Zarro. "This partnership demonstrates our ability to identify transformative opportunities, execute flawlessly, and deliver products that resonate deeply with consumers."

For more information, visit: www.Casa Ricatequila.com or Info@CasaRicatequila.com

Contact Information

Labor Smart, Inc.
125 S. King Street, Suite 2A #2922
Jackson, WY 83001-2922
Investor Relations: ir@laborsmartinc.com

Safe Harbor Statement
This press release contains forward-looking statements that involve risks and uncertainties. Labor Smart assumes no obligation to update these statements beyond this release.

SOURCE: Labor Smart, Inc.



View the original press release on accesswire.com

FAQ

What states will Casa Rica Tequila be available in through LTNC's distribution?

Casa Rica Tequila will be launched across 30 states in the United States, through both retail and on-premise distribution channels.

What varieties of Casa Rica Tequila will LTNC offer in its product line?

LTNC's Casa Rica Tequila product line includes four varieties: Blanco, Rosado, Reposado, and Añejo.

Where is LTNC's Casa Rica Tequila sourced and produced?

Casa Rica Tequila is crafted from blue agave fields in Jalisco, Mexico, using traditional distillation techniques.

How will the partnership between LTNC and Upper Street Marketing work?

The partnership combines Labor Smart's brand development expertise with Upper Street Marketing's market expansion capabilities to scale Casa Rica Tequila nationwide.

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