Ready to Hit the Water for a Summer of Fun? Life Time Offers its Golden Rule for Swim Safety - 25:10
Life Time (NYSE: LTH) emphasizes swim safety for the upcoming summer season with its 25:10 rule: if a child can't swim 25 meters without stopping, a parent must be within 10 feet. Life Time teaches over 30,000 people swim safety monthly across their clubs. They recommend swim lessons starting as early as four months old, wearing bright swimsuits for visibility, using Coast Guard-approved life jackets, maintaining a 1:3 guardian-to-swimmers ratio, getting CPR certified, and taking breaks every two hours. With over 500 pools in 170 clubs across North America, Life Time is a leader in aquatics, providing extensive programs and certifying numerous lifeguards.
- Life Time teaches over 30,000 people important swim safety skills monthly.
- Life Time offers swim lessons starting from four months old.
- 500+ outdoor and indoor pools across 170 clubs in North America.
- Life Time is a leader in aquatics with 30+ years of expertise.
- Company certifies more lifeguards than any other business through StarGuard ELITE.
- No direct mention of financial performance or revenue growth.
- High expenses implied in maintaining 500+ pools and extensive swim programs.
- Potential liability concerns if swim safety measures are not adequately followed.
Enjoy a safe, entertaining summer with these essential swim safety tips
Life Time swimming b-roll footage can be downloaded at this link.
"Every month across our athletic country clubs, we teach more than 30,000 people crucial swim safety skills through our swim lessons and clinics," said Alicia Kockler, Life Time's Senior Vice President of Kids and Aquatics. "Among the most critical safety steps you can take are maintaining direct eye contact with your kids at all times when they're in the water and ensuring they've taken swim lessons."
Other key safety tips from Life Time's Swim team include:
- Swim Lessons – Kids may start lessons as early as four months old at Life Time. The younger they start, the more likely they are to excel and be confident in the water. Because Life Time pools are zero-depth entry and have in-pool benches, islands, and floatation tools, children seamlessly move from hands-on instructor support to independent movement as they progress. Instructors work with each swimmer individually to help them progress when they're ready. Learn more about Life Time's swim programs in this article.
- Wear Bright Swimsuits – Studies find that neon and bright-colored bathing suits are the easiest to spot in the water. Blue and pale colors can blend in underwater.
- Not all Floatation Devices are Created Equal – Many floatation devices won't adequately protect kids in the water. It's critical they wear a Coast Guard-approved life jacket. Avoid air-filled floaties because, if they happen to pop, they may fill with water.
- Maintain a 1:3 Ratio of Guardians to Swimmers – An adult should monitor no more than three swimmers at one time. Being able to observe and keep constant contact with all swimmers is critical.
- Get CPR Certified – This skill can save a life in an emergency. All Life Time aquatics team members and lifeguards are CPR certified.
- Take a Break Every Two Hours – Take set times to rest, rehydrate and reapply sunscreen before returning to the water.
Life Time is gearing up for another busy pool season at its more than 170 athletic country clubs across
When swim time is over, kids and families can extend their fun for the entire summer with Kids studio classes, music, art, Parents Night Out, Kids Camps and much more. Additional information about Life Time's Kids and Aquatics programs is available here.
About Life Time®
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The health and wellness pioneer also delivers a range of healthy way of life programs and information via its complimentary Life Time app. The Company's healthy living, healthy aging, healthy entertainment communities and ecosystem serve people 90 days to 90+ years old and is supported by a team of more than 39,000 dedicated professionals. In addition to delivering the best programs and experiences through its clubs, Life Time owns and produces nearly 30 of the most iconic athletic events in the country.
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SOURCE Life Time, Inc.
FAQ
What is the 25:10 rule mentioned by Life Time?
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