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Cool Down, Power Up: Life Time Adding Cold Plunges to 70+ Clubs, Enhancing Recovery Options Nationwide

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Life Time (NYSE: LTH) has announced plans to install cold plunges at over 70 of its athletic country clubs nationwide by summer 2025. This expansion builds upon their existing 20+ cold plunges and complements their comprehensive recovery and rejuvenation offerings. According to their recent survey, 43% of over 1,000 respondents expressed interest in trying or increasing ice baths and cryotherapy.

The cold plunges offer various health benefits, including energy boosting, inflammation reduction, and recovery aid. The company recommends starting with 30-second sessions and gradually building tolerance. The initiative is part of Life Time's broader recovery offerings, which include Rejuvenation Suites with saunas, steam rooms, whirlpools, and dedicated LT Recovery spaces featuring Dynamic Stretch programming, hydromassage, cryotherapy beds, and other recovery equipment.

Life Time (NYSE: LTH) ha annunciato piani per installare vasche fredde in oltre 70 dei suoi country club sportivi a livello nazionale entro l'estate del 2025. Questa espansione si aggiunge alle oltre 20 vasche fredde esistenti e completerà la loro offerta di recupero e ringiovanimento. Secondo un recente sondaggio, il 43% di oltre 1.000 intervistati ha espresso interesse a provare o aumentare l'uso di bagni di ghiaccio e crioterapia.

Le vasche fredde offrono vari benefici per la salute, tra cui aumento di energia, riduzione dell'infiammazione e supporto al recupero. L'azienda consiglia di iniziare con sessioni di 30 secondi e di aumentare gradualmente la tolleranza. L'iniziativa fa parte delle più ampie offerte di recupero di Life Time, che includono Sale di Ringiovanimento con sauna, bagno turco, idromassaggio e spazi dedicati al Recupero LT, che offrono programmi di Stretching Dinamico, idromassaggio, letti per crioterapia e altre attrezzature per il recupero.

Life Time (NYSE: LTH) ha anunciado planes para instalar baños de hielo en más de 70 de sus clubes atléticos en todo el país para el verano de 2025. Esta expansión se suma a los más de 20 baños de hielo existentes y complementa sus ofertas integrales de recuperación y rejuvenecimiento. Según una encuesta reciente, el 43% de más de 1,000 encuestados expresó interés en probar o aumentar el uso de baños de hielo y crioterapia.

Los baños de hielo ofrecen varios beneficios para la salud, incluidos el aumento de energía, la reducción de la inflamación y la ayuda a la recuperación. La empresa recomienda comenzar con sesiones de 30 segundos y aumentar gradualmente la tolerancia. La iniciativa forma parte de las amplias ofertas de recuperación de Life Time, que incluyen Suites de Rejuvenecimiento con saunas, baños de vapor, jacuzzis y espacios dedicados a LT Recovery que presentan programación de Estiramiento Dinámico, hidromasaje, camas de crioterapia y otro equipo de recuperación.

라이프 타임 (NYSE: LTH)는 2025년 여름까지 전국의 70개 이상의 운동 헬스장에 차가운 욕조를 설치할 계획을 발표했습니다. 이 확장은 기존의 20개 이상의 차가운 욕조를 기반으로 하며, 전반적인 회복 및 재생 서비스와 잘 어우러집니다. 최근 조사에 따르면, 1,000명이 넘는 응답자 중 43%가 얼음목욕과 크라이오테라피를 시도하거나 증가시키고 싶다고 표현했습니다.

차가운 욕조는 에너지 강화, 염증 감소 및 회복 도움 등 다양한 건강 이점을 제공합니다. 회사는 30초 세션부터 시작하여 점차 내성을 키울 것을 권장합니다. 이 이니셔티브는 라이프 타임의 전체 회복 서비스의 일환으로, 재생 스위트를 제공하며, 사우나, 스팀룸, 온수 욕조와 함께 다이내믹 스트레칭 프로그램, 하이드로마사지, 크라이오테라피 침대 및 기타 회복 장비를 갖춘 LT 회복 공간이 포함됩니다.

Life Time (NYSE: LTH) a annoncé des plans d'installation de bains froids dans plus de 70 de ses clubs de sport à travers le pays d'ici l'été 2025. Cette expansion s'ajoute aux plus de 20 bains froids existants et complète leur gamme complète d'offres de récupération et de rajeunissement. Selon leur récente enquête, 43 % de plus de 1 000 répondants ont exprimé leur intérêt à essayer ou à augmenter leur utilisation des bains de glace et de la cryothérapie.

Les bains froids offrent divers avantages pour la santé, notamment un regain d'énergie, une réduction de l'inflammation et une aide à la récupération. L'entreprise recommande de commencer par des sessions de 30 secondes et d'augmenter progressivement la tolérance. L'initiative fait partie de l'offre de récupération plus large de Life Time, qui comprend des Suites de Rajeunissement avec saunas, hammams, jacuzzis et des espaces dédiés à LT Recovery présentant une programmation de Stretching Dynamique, d'hydromassage, des lits de cryothérapie et d'autres équipements de récupération.

Life Time (NYSE: LTH) hat Pläne angekündigt, bis zum Sommer 2025 Kaltwasseranwendungen in über 70 seiner Sportclubs landesweit zu installieren. Diese Erweiterung baut auf den bestehenden mehr als 20 Kaltwasseranwendungen auf und ergänzt ihr umfassendes Angebot zur Erholung und Verjüngung. Laut einer aktuellen Umfrage haben 43 % von über 1.000 Befragten Interesse daran, Eisbäder und Kryotherapie auszuprobieren oder deren Nutzung zu erhöhen.

Die Kaltwasseranwendungen bieten verschiedene gesundheitliche Vorteile, darunter Energieanhebung, Entzündungsreduktion und Unterstützung der Regeneration. Das Unternehmen empfiehlt, mit 30-sekündigen Sitzungen zu beginnen und die Toleranz allmählich zu steigern. Die Initiative ist Teil des umfassenderen Erholungsangebots von Life Time, das Verjüngungs-Suiten mit Saunen, Dampfbädern, Whirlpools und speziellen LT Recovery-Bereichen umfasst, die dynamisches Dehnen, Hydromassage, Kryotherapie-Betten und andere Erholungsausrüstungen bieten.

Positive
  • Expanding cold plunge facilities to 70+ locations, indicating significant infrastructure investment
  • Strong consumer demand confirmed by 43% of survey respondents interested in cold therapy services
  • Diversification of revenue streams through comprehensive recovery offerings
Negative
  • None.

Expansion complements more than 20 existing cold plunges and growing suite of recovery and rejuvenation offerings at Life Time's athletic country clubs

CHANHASSEN, Minn., Jan. 31, 2025 /PRNewswire/ -- As more people seek programs and amenities to optimize their wellness routine, Life Time (NYSE: LTH) is taking recovery to new depths with the addition of cold plunges at more than 70 of its athletic country clubs nationwide by summer 2025.

Cold plunges can be a fantastic recovery tool and offer a variety of health benefits, including boosting energy, alleviating inflammation and aiding recovery. In fact, according to a recent survey conducted by Life Time, more than 43% of the more than 1,000 respondents noted ice baths and cryotherapy as a recovery practice they want to try or increase in the year ahead.

"Cold-water therapy is one of the most effective ways to recharge your body and mind," says Danny King, Life Time's Director of Recovery and Performance. "By spending just 30 seconds in a cold plunge, you can boost your energy, improve your sleep and build mental resilience. It's a simple yet powerful tool for recovery. By integrating this into the comprehensive offerings at Life Time, we further solidify our position as the premier holistic destination for health and wellness, providing unparalleled opportunities for our members to live healthy, happy lives."

As highlighted in Life Time's Experience Life magazine, cold plunge benefits include:

  • Morning Boost: Immersion in cold water stimulates the nervous system, providing a burst of energy and alertness to start the day.
  • Mental Resilience: Cold plunges are a form of positive that help train the body's response, building resilience through focused breathing during moments of discomfort.
  • Restful Sleep: For some, cold plunging before bed can lower heart rate and regulate body temperature, contributing to better deep sleep and REM cycles.

Beginners are encouraged to start with short durations, such as 30 seconds, and gradually build up their tolerance. "While everyone is talking about cold plunge, it isn't about how long you can stay in," King says. "We encourage people to talk with one of our experts to understand the proper techniques and timing. This helps to avoid potential risks and achieve the best possible outcomes for your health and wellness."

With recovery becoming a vital part in all health and fitness routines, the cold plunge expansion complements Life Time's growing recovery offerings and spaces, including its Rejuvenation Suites with saunas, steam rooms and whirlpools. This in addition to dedicated LT Recovery spaces featuring Dynamic Stretch programming, hydromassage and cryotherapy beds, compression boots, percussion massage guns and foam rollers. To support in recovery, Life Time also offers its proprietary line of  LTH supplements and wellness products.

This initiative also underscores Life Time's commitment to continually enhancing its spaces through ongoing renovations of existing athletic country clubs. Life Time's rollout of cold plunges is already underway and will continue beyond 2025, with numerous locations nationwide benefiting from this enhanced recovery feature.

Life Time members can learn more on if their club has a cold plunge via their respective club website under the luxury amenities page.

For more information about Life Time, visit www.lifetime.life or follow on social media at Facebook, Instagram and LinkedIn.

About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 175 athletic country clubs across the United States and Canada. The health and wellness pioneer also delivers a range of healthy way of life programs and information, and the best curated products and LTH nutritional supplements via its complimentary Life Time Digital app. The Company's healthy living, healthy aging, healthy entertainment communities and ecosystem serve people 90 days to 90+ years old and is supported by a team of more than 41,000 dedicated professionals. In addition to delivering the best programs and experiences through its clubs, Life Time owns and produces nearly 30 of the most iconic athletic events in the country.

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SOURCE Life Time, Inc.

FAQ

How many new cold plunges is Life Time (LTH) adding to its facilities by summer 2025?

Life Time is adding cold plunges to more than 70 of its athletic country clubs nationwide by summer 2025.

What percentage of Life Time (LTH) survey respondents showed interest in ice baths and cryotherapy?

According to Life Time's recent survey, more than 43% of over 1,000 respondents indicated interest in trying or increasing ice baths and cryotherapy.

What recovery amenities does Life Time (LTH) offer alongside cold plunges?

Life Time offers Rejuvenation Suites with saunas, steam rooms, whirlpools, plus LT Recovery spaces with Dynamic Stretch programming, hydromassage, cryotherapy beds, compression boots, percussion massage guns, and foam rollers.

When will Life Time (LTH) complete the cold plunge expansion project?

The rollout is scheduled to be completed by summer 2025, with plans to continue expansion beyond 2025.

Life Time Group Holdings, Inc.

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