No Sleeping Here - Life Time Unveils 46,000-Square-Foot Pickleball Expansion in Former Bed, Bath and Beyond at Life Time Annapolis on Oct. 9
Life Time (NYSE: LTH) has unveiled a 46,000-square-foot expansion at its Annapolis Town Center location, doubling the club's size to nearly 90,000 square feet. The expansion, announced in May 2024, transforms the former Bed, Bath and Beyond space into a pickleball haven, featuring:
- 11 permanent pickleball courts
- Courtside social lounges
- Small group training spaces
- Additional cardio and strength equipment
- Recovery and mobility services
- A pickleball pro shop
This expansion capitalizes on the growing demand for pickleball and small group training. Life Time now boasts over 750 pickleball courts nationwide as of October 2024, solidifying its position in the fastest-growing sport in the nation.
Life Time (NYSE: LTH) ha svelato un espansione di 46.000 piedi quadrati presso la sua sede al Annapolis Town Center, raddopiando la dimensione del club a quasi 90.000 piedi quadrati. L'espansione, annunciata nel maggio 2024, trasforma lo spazio precedentemente occupato da Bed, Bath and Beyond in un paradiso per il pickleball, con:
- 11 campi permanenti di pickleball
- Salotti sociali a bordo campo
- Spazi per allenamenti di piccoli gruppi
- Ulteriore attrezzatura per cardio e forza
- Servizi di recupero e mobilità
- Un negozio specializzato in pickleball
Questa espansione si basa sulla crescente domanda di pickleball e allenamenti di piccoli gruppi. Life Time ora vanta oltre 750 campi di pickleball a livello nazionale a partire da ottobre 2024, consolidando la sua posizione nello sport in più rapida crescita della nazione.
Life Time (NYSE: LTH) ha presentado una expansión de 46,000 pies cuadrados en su ubicación de Annapolis Town Center, duplicando el tamaño del club a casi 90,000 pies cuadrados. La expansión, anunciada en mayo de 2024, transforma el antiguo espacio de Bed, Bath and Beyond en un paraíso del pickleball, que incluye:
- 11 canchas permanentes de pickleball
- Salones sociales junto a las canchas
- Espacios para entrenamiento en grupo pequeño
- Equipo adicional de cardio y fuerza
- Servicios de recuperación y movilidad
- Una tienda especializada en pickleball
Esta expansión aprovecha la creciente demanda de pickleball y de entrenamiento en pequeños grupos. Life Time ahora cuenta con más de 750 canchas de pickleball en todo el país a partir de octubre de 2024, consolidando su posición en el deporte de más rápido crecimiento de la nación.
라이프 타임 (NYSE: LTH)은 앤나폴리스 타운 센터 위치에서 46,000 평방 피트 확장을 발표하며, 클럽의 크기를 거의 90,000 평방 피트로 두 배로 늘렸습니다. 2024년 5월에 발표된 이 확장은 이전의 Bed, Bath and Beyond 공간을 픽클볼 천국으로 변모시킵니다. 여기에는:
- 11개의 영구 픽클볼 코트
- 코트 옆 사회 라운지
- 소규모 그룹 훈련 공간
- 추가 심장 및 근력 장비
- 회복 및 이동성 서비스
- 픽클볼 전문 상점
이번 확장은 픽클볼과 소규모 그룹 훈련에 대한 증가하는 수요를 활용하고 있습니다. 라이프 타임은 2024년 10월 기준으로 전국에 750개 이상의 픽클볼 코트를 보유하고 있으며, 이는 국가에서 가장 빠르게 성장하는 스포츠에서의 입지를 강화하고 있습니다.
Life Time (NYSE: LTH) a dévoilé une expansion de 46 000 pieds carrés dans son emplacement au Annapolis Town Center, doublant ainsi la taille du club à près de 90 000 pieds carrés. L'expansion, annoncée en mai 2024, transforme l'ancien espace de Bed, Bath and Beyond en un paradis du pickleball, avec :
- 11 courts permanents de pickleball
- Salons sociaux à côté des courts
- Espaces d'entraînement pour petits groupes
- Équipement supplémentaire de cardio et de musculation
- Services de récupération et de mobilité
- Un magasin pro de pickleball
Cette expansion capitalise sur la demande croissante de pickleball et d'entraînements en petits groupes. Life Time possède maintenant plus de 750 courts de pickleball à l'échelle nationale depuis octobre 2024, consolidant ainsi sa position dans le sport à la croissance la plus rapide du pays.
Life Time (NYSE: LTH) hat eine Erweiterung von 46.000 Quadratfuß an seinem Standort im Annapolis Town Center vorgestellt, die die Größe des Clubs auf fast 90.000 Quadratfuß verdoppelt. Die Erweiterung, die im Mai 2024 angekündigt wurde, verwandelt den ehemaligen Bed, Bath and Beyond Raum in ein Paradies für Pickleball, das Folgendes umfasst:
- 11 permanente Pickleball-Courts
- Geselligkeitslounges am Court
- Trainingsräume für kleine Gruppen
- Zusätzliche Cardio- und Kraftgeräte
- Erholungs- und Mobilitätsdienste
- Ein Pickleball-Pro-Shop
Diese Erweiterung nutzt die wachsende Nachfrage nach Pickleball und Trainings in kleinen Gruppen. Life Time verfügt nun über mehr als 750 Pickleball-Courts landesweit seit Oktober 2024 und festigt damit seine Stellung im am schnellsten wachsenden Sport des Landes.
- Expansion doubles the club size to 90,000 square feet, potentially increasing revenue and membership capacity
- Addition of 11 pickleball courts capitalizes on the fastest-growing sport in the nation
- Diversification of offerings with new small group training spaces and recovery services
- Strategic use of prime real estate in a bustling location
- Continued growth in pickleball courts nationwide, reaching over 750 courts
- None.
Insights
The expansion of Life Time Annapolis represents a significant strategic move in the fitness industry. By repurposing a former Bed, Bath & Beyond space, Life Time has effectively doubled its footprint to 90,000 square feet, capitalizing on the growing demand for pickleball and small group training. This adaptive reuse of retail space is a smart play in the current market, where many brick-and-mortar retailers are struggling.
The addition of 11 permanent pickleball courts is particularly noteworthy. Pickleball's explosive popularity makes this a timely investment, potentially driving membership growth and retention. The expansion also diversifies Life Time's offerings, which could help insulate the company from fitness trend fluctuations.
From a real estate perspective, this move strengthens Life Time's position as an anchor tenant in Annapolis Town Center, likely boosting foot traffic and benefiting neighboring businesses. The company's ability to quickly capitalize on available prime real estate demonstrates agility in its growth strategy, which is important in the competitive fitness market.
Life Time's expansion in Annapolis is a strategic response to the evolving fitness landscape. The focus on pickleball, currently the fastest-growing sport in the U.S., shows the company's ability to adapt to consumer trends. With over 750 pickleball courts nationwide, Life Time is positioning itself as a leader in this booming segment of the fitness industry.
The addition of small group training spaces for exclusive programs like Alpha, GTX and UltraFit indicates a push towards high-margin, specialized fitness offerings. This move could help Life Time differentiate itself from budget gyms and boutique studios alike.
The inclusion of recovery services with hydro and cryo massage chairs aligns with the growing emphasis on holistic wellness and post-workout recovery in the fitness industry. This comprehensive approach could appeal to a broader demographic, potentially increasing membership value and retention rates.
Overall, this expansion demonstrates Life Time's commitment to evolving its "athletic country club" model, which could set a new standard for premium fitness experiences in the industry.
Club doubles in size with addition of 11 courts, spacious pickleball lounge and dedicated small group training space, growing to nearly 90,000 square feet
The new 46,000-square-foot space was designed to create new fitness and social experiences for current members and the community, and brings new energy to the former Bed, Bath and Beyond space, which closed in April 2023.
The expanded footprint of Life Time Annapolis, announced in May 2024, adds to the already in-demand athletic country club, which now covers nearly 90,000 square feet and includes:
- 11 permanent pickleball courts for open play, leagues, clinics and tournaments
- Courtside social lounges with ample viewing and spaces for events
- Small group training and Dynamic Personal Training spaces for Life Time's exclusive Alpha, GTX and UltraFit classes
- Additional best-in-class cardio and strength training equipment
- Life Time Recovery and mobility services with hydro and cryo massage chairs, percussion massage and compression boots
- A pickleball pro shop featuring equipment and apparel from JOOLA, lululemon and Life Time, including the new Ultimate Pickleball
"From the moment we announced we were bringing pickleball to Annapolis Town Center this spring, the excitement has been building and we're thrilled to bring even more opportunities for people to be healthy, happy and social," said Parham Javaheri, Life Time Chief Property Development Officer and President Club Operations. "This was an opportunity to take over prime real estate in the bustling Annapolis Town Center, grow our existing footprint and spur additional growth from within our existing portfolio."
Pickleball continues to be the fastest growing sport in the nation. Since 2021, Life Time continues to be at the forefront of the sport, topping more than 750 courts nationwide as of October 2024. The company recently revealed its own patented pickleball, created by Life Time Founder, CEO, and Chairman Bahram Akradi. In February, the Company named tennis legend, Andre Agassi, as its inaugural chair of the Life Time Racquet Sports Board to guide future growth.
For more information: See a flythrough video for a look at the new space and visit the club website. Life Time Annapolis is located at 200 Harker Place and is open from 5:00am to 10:00pm weekdays and 6:00am to 8:00pm weekends.
For more information about Life Time, visit www.lifetime.life or follow on social media at Facebook, Instagram and LinkedIn.
About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 175 athletic country clubs across
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SOURCE Life Time, Inc.
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