Life Time Unveils LTH - New and Expanded Supplement and Wellness Product Line - to Meet Consumers' Surging Demand for Proactive Health
Life Time (NYSE: LTH) has launched LTH, a rebranded and expanded line of supplements and wellness products, responding to consumer demand for trusted health solutions. The launch comes as a survey reveals 71% of adults feel overwhelmed by supplement choices or confused by label information. The product line includes over 15 new items launched this year, featuring NOURISH multivitamin, REWIND Collagen Elixir, and REVIVE Colostrum Powder, with more products planned for 2025. All LTH products undergo rigorous third-party testing and are available in Life Time clubs, online, and via the Life Time app.
Life Time (NYSE: LTH) ha lanciato LTH, una linea di integratori e prodotti per il benessere rinnovata ed ampliata, in risposta alla domanda dei consumatori per soluzioni sanitarie affidabili. Il lancio arriva in seguito a un sondaggio che rivela che il 71% degli adulti si sente sopraffatto dalle scelte di integratori o confuso dalle informazioni sulle etichette. La linea di prodotti include oltre 15 nuovi articoli lanciati quest'anno, compresi il multivitaminico NOURISH, l'Elisir di Collagene REWIND e la Polvere di Calostro REVIVE, con ulteriori prodotti previsti per il 2025. Tutti i prodotti LTH vengono sottoposti a rigorosi test di terze parti e sono disponibili nei club Life Time, online e tramite l'app Life Time.
Life Time (NYSE: LTH) ha lanzado LTH, una línea renovada y ampliada de suplementos y productos de bienestar, en respuesta a la demanda de los consumidores por soluciones de salud confiables. El lanzamiento se produce después de que una encuesta revela que el 71% de los adultos se siente abrumado por las opciones de suplementos o confundido por la información de las etiquetas. La línea de productos incluye más de 15 nuevos artículos lanzados este año, entre ellos el multivitamínico NOURISH, el Elixir de Colágeno REWIND y el Polvo de Calostro REVIVE, con más productos planeados para 2025. Todos los productos LTH son sometidos a rigurosas pruebas de terceros y están disponibles en los clubes Life Time, en línea y a través de la aplicación Life Time.
라이프 타임 (NYSE: LTH)가 LTH를 출시했습니다. 이는 소비자들이 신뢰할 수 있는 건강 솔루션을 요구함에 따라 리브랜딩되고 확장된 보충제 및 웰빙 제품 라인입니다. 이번 출시와 함께 실시된 설문 조사에서는 성인의 71%가 보충제 선택에 압도당하거나 라벨 정보에 혼란스러워하고 있다는 결과가 나왔습니다. 이번 제품 라인에는 올 한 해에 출시된 15개 이상의 새로운 품목이 포함되어 있습니다. NOURISH 종합 비타민, REWIND 콜라겐 엘릭서, REVIVE 면역 글로불린 분말 등이 있으며, 2025년에는 더 많은 제품이 계획되어 있습니다. 모든 LTH 제품은 철저한 제 3자 테스트를 거치며 라이프 타임 클럽, 온라인 및 라이프 타임 앱을 통해 이용할 수 있습니다.
Life Time (NYSE: LTH) a lancé LTH, une gamme de suppléments et de produits de bien-être rebrandée et élargie, répondant à la demande des consommateurs pour des solutions de santé fiables. Ce lancement intervient alors qu'une enquête révèle que 71 % des adultes se sentent submergés par les choix de suppléments ou confus face aux informations sur les étiquettes. Cette ligne de produits comprend plus de 15 nouveaux articles lancés cette année, dont le multivitaminé NOURISH, l'Élixir de Collagène REWIND et la Poudre de Colostrum REVIVE, avec d'autres produits prévus pour 2025. Tous les produits LTH subissent des tests rigoureux par des tiers et sont disponibles dans les clubs Life Time, en ligne et via l'application Life Time.
Life Time (NYSE: LTH) hat LTH eingeführt, eine umbenannte und erweiterte Reihe von Nahrungsergänzungsmitteln und Wellnessprodukten, die auf die Nachfrage der Verbraucher nach vertrauenswürdigen Gesundheitslösungen reagiert. Der Launch erfolgt, nachdem eine Umfrage gezeigt hat, dass 71 % der Erwachsenen sich von den Auswahlmöglichkeiten an Nahrungsergänzungsmitteln überwältigt oder durch die Etiketteninformationen verwirrt fühlen. Die Produktlinie umfasst über 15 neue Artikel, die in diesem Jahr eingeführt wurden, darunter das NOURISH Multivitamin, das REWIND Kollagen-Elixier und das REVIVE Kolostrum-Pulver, mit weiteren Produkten, die für 2025 geplant sind. Alle LTH-Produkte werden strengen Tests durch Dritte unterzogen und sind in Life Time-Clubs, online und über die Life Time-App erhältlich.
- Expansion of product line with 15+ new items in 2024
- Products undergo NSF third-party testing for quality assurance
- Multiple distribution channels (clubs, online, app) increasing accessibility
- None.
Insights
The launch of LTH represents a strategic move into the $55 billion supplement market, but faces significant challenges in a highly saturated space with over 95,000 products. While Life Time's established brand and distribution network through its athletic clubs provide competitive advantages, the revenue impact may be in the short term. The survey data showing
The expansion into children's products and specialized supplements shows portfolio diversification, but will require substantial marketing investment to compete with established brands. The direct-to-consumer approach through clubs and app integration creates operational efficiency but limits broader retail exposure. Market penetration will heavily depend on converting existing Life Time members rather than capturing significant external market share.
With decades of expertise, Life Time's LTH product development, formulation and production process ensures healthy ingredient profile, efficacy, safety and rigorous third-party testing
With more than 32 years in operation, Life Time initially entered the nutritional supplement category more than two decades ago after Founder, Chairman and CEO, Bahram Akradi, paid for third-party testing of the multivitamin he was taking. Upon receiving abysmal findings, he decided to create a new line of products offering superior ingredients with strict testing and quality standards.
Since that time, the supplement market has grown from approximately 4,000 products to more than 95,000. Within this space, the new brand launch LTH – which has expanded with more than 15 new products this year alone and more to debut in 2025 – furthers Life Time's position as a premier nutritional products, supplements wellness partner for consumers. LTH also offers nutritional programs, one of which is D.TOX – a 14-day whole-food reset with step-by-step guides, recipes, meal plans, classes and guidance that has helped more than one million people adopt new nutrition habits as part of their healthy way of life journeys.
Newly launched LTH supplements and wellness products include NOURISH daily multivitamin and greens capsule, REWIND Collagen Elixir and REVIVE Colostrum Powder. Additionally, LTH continues to offer its best-in-class products, such as Omega-3 and Vegan all-in-one protein featuring updated names – GLOW and FUEL, respectively, with new packaging. Earlier this year, LTH also debuted kids' wellness products, including a multivitamin and magnesium drink mix, plus the new HYDRATE electrolyte supplement. LTH products undergo extensive development processes to ensure safety and science meets Life Time's unmatched expectations.
"Consumers are taking accountability and control of their wellness in record numbers, but also are seeking guidance and partners they can trust at every stage of life. We aim to be that partner at Life Time and via our LTH portfolio," said Kimo Seymour, Senior Vice President, Life Time. "Life Time has a 32-year history of helping people live healthier, happier lives through our unmatched, all-encompassing ecosystem of athletic country clubs, certified experts, comprehensive programs and more. LTH supports our mission to influence positive change in our current US health crisis with trustworthy, innovative, easy-to-understand and scientifically backed products that are always third-party tested."
Because the supplement market is flooded by companies and social media influencers,
"There is no other company like Life Time that serves as a complete wellness partner with the best people, places, programs, products and experiences in healthy living, healthy aging and healthy entertainment," Seymour noted. "LTH goes well above and beyond regulatory standards with extreme attention to detail to all aspects of the products we offer. Our ingredients are carefully selected for quality, traceability and rigorously NSF third-party tested to ensure a comprehensive, effective nutritional supplement offering for the entire family."
New planned LTH products will feature a caffeine-free pre-workout supplement, D.TOX protein snack bars, and cinnamon roll flavored collagen peptides.
LTH nutritional and supplement products are currently available in Life Time clubs and may be purchased by all online on the LT Shop and via the complimentary Life Time App. To help consumers further, Life Time has debuted an online LTH Quiz for those who are interested in and/or confused on where to start with supplements. The quiz can provide a personal baseline of your health status, make LTH product recommendations and empower you to optimize your health.
To learn more about the new and expanded LTH line and its commitment to provide high quality supplements and wellness products, listen to this episode of the Life Time Talks podcast or view this video from our own renowned Coach Anika.
For more information about LTH, follow LT Shop on Instagram or Facebook. To learn more about Life Time, visit www.lifetime.life or follow on social media at Facebook, Instagram and LinkedIn. To download the Life Time app, visit the Apple or Google Play stores.
*Life Time commissioned Atomik Research to conduct an online survey of more than 1,000 adults throughout
Access LTH product images here.
About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 175 athletic country clubs across
View original content to download multimedia:https://www.prnewswire.com/news-releases/life-time-unveils-lth--new-and-expanded-supplement-and-wellness-product-line--to-meet-consumers-surging-demand-for-proactive-health-302295940.html
SOURCE Life Time, Inc.
FAQ
What new products are included in Life Time's LTH supplement line?
Where can customers buy Life Time (LTH) supplement products?
What upcoming products will Life Time (LTH) release in their supplement line?
