Mandatory Partners with NuORDER by Lightspeed to Redefine Market Connections, Announces Digital Trade Show Event
Mandatory has partnered with NuORDER by Lightspeed to launch a digital trade show running alongside its physical event in Copenhagen (January 28-30, 2025). This initiative aims to overcome geographical limitations and adapt to post-pandemic retail changes where buyers are traveling less. The digital platform will enable brands to preview collections and connect with international buyers who cannot attend in-person.
The partnership leverages NuORDER's technology to facilitate year-round ordering capabilities and global brand-buyer connections. Major buyers including Rinascente Peek and Cloppenburg, Illum, Highsnobiety and Slam Jam from the NuORDER network will attend the physical show, demonstrating the initiative's potential to expand global business relationships.
Mandatory ha collaborato con NuORDER by Lightspeed per lanciare una fiera commerciale digitale che si svolgerà parallelamente al suo evento fisico a Copenaghen (28-30 gennaio 2025). Questa iniziativa mira a superare le limitazioni geografiche e ad adattarsi ai cambiamenti del retail post-pandemia, dove gli acquirenti viaggiano di meno. La piattaforma digitale consentirà ai marchi di presentare le collezioni e di connettersi con acquirenti internazionali che non possono partecipare di persona.
La collaborazione sfrutta la tecnologia di NuORDER per facilitare le capacità di ordinazione durante tutto l'anno e le connessioni globali tra marchi e acquirenti. Grandi acquirenti, tra cui Rinascente Peek e Cloppenburg, Illum, Highsnobiety e Slam Jam dalla rete di NuORDER, parteciperanno alla fiera fisica, dimostrando il potenziale dell'iniziativa di espandere le relazioni commerciali globali.
Mandatory se ha asociado con NuORDER by Lightspeed para lanzar una feria comercial digital que se llevará a cabo junto a su evento físico en Copenhague (28-30 de enero de 2025). Esta iniciativa busca superar las limitaciones geográficas y adaptarse a los cambios del comercio minorista post-pandemia, donde los compradores viajan menos. La plataforma digital permitirá a las marcas presentar colecciones y conectarse con compradores internacionales que no pueden asistir en persona.
La asociación aprovecha la tecnología de NuORDER para facilitar las capacidades de pedido durante todo el año y las conexiones globales entre marcas y compradores. Grandes compradores, incluidos Rinascente Peek y Cloppenburg, Illum, Highsnobiety y Slam Jam de la red de NuORDER, asistirán a la feria física, demostrando el potencial de la iniciativa para expandir las relaciones comerciales globales.
Mandatory는 NuORDER by Lightspeed와 협력하여 2025년 1월 28일부터 30일까지 코펜하겐에서 열리는 오프라인 행사와 함께 진행되는 디지털 무역 박람회를 출시합니다. 이 이니셔티브는 지리적 한계를 극복하고 팬데믹 이후 소매업 변화에 적응하는 것을 목표로 하며, 구매자들이 여행을 덜 하는 상황을 반영합니다. 디지털 플랫폼은 브랜드가 컬렉션을 미리 보고, 직접 참석할 수 없는 국제 구매자와 연결될 수 있도록 합니다.
이번 파트너십은 NuORDER의 기술을 활용하여 연중 주문 기능과 글로벌 브랜드-구매자 연결을 용이하게 합니다. NuORDER 네트워크의 주요 구매자인 Rinascente Peek 및 Cloppenburg, Illum, Highsnobiety, Slam Jam이 직접 행사에 참석하여 이 이니셔티브의 글로벌 비즈니스 관계 확장 가능성을 보여줍니다.
Mandatory a associé avec NuORDER by Lightspeed pour lancer un salon professionnel numérique qui se déroulera parallèlement à son événement physique à Copenhague (du 28 au 30 janvier 2025). Cette initiative vise à surmonter les limitations géographiques et à s'adapter aux changements du commerce de détail post-pandémie, où les acheteurs voyagent moins. La plateforme numérique permettra aux marques de présenter leurs collections et de se connecter avec des acheteurs internationaux qui ne peuvent pas assister en personne.
Le partenariat exploite la technologie de NuORDER pour faciliter les capacités de commande tout au long de l'année et les connexions mondiales entre les marques et les acheteurs. Des acheteurs majeurs, y compris Rinascente Peek et Cloppenburg, Illum, Highsnobiety et Slam Jam, provenant du réseau NuORDER, assisteront au salon physique, démontrant le potentiel de l'initiative à élargir les relations commerciales mondiales.
Mandatory hat sich mit NuORDER by Lightspeed zusammengeschlossen, um eine digitale Handelsmesse zu starten, die parallel zu ihrer physischen Veranstaltung in Kopenhagen (28. bis 30. Januar 2025) stattfindet. Diese Initiative zielt darauf ab, geografische Einschränkungen zu überwinden und sich an die Veränderungen im Einzelhandel nach der Pandemie anzupassen, bei denen Käufer weniger reisen. Die digitale Plattform ermöglicht es Marken, Kollektionen vorzustellen und sich mit internationalen Käufern zu verbinden, die nicht persönlich teilnehmen können.
Die Partnerschaft nutzt die Technologie von NuORDER, um ganzjährig Bestellmöglichkeiten und globale Verbindungen zwischen Marken und Käufern zu erleichtern. Große Käufer wie Rinascente Peek und Cloppenburg, Illum, Highsnobiety und Slam Jam aus dem NuORDER-Netzwerk werden an der physischen Messe teilnehmen, was das Potenzial der Initiative zur Erweiterung globaler Geschäftsbeziehungen demonstriert.
- Integration of digital and physical trade show platforms expands market reach
- Partnership enables year-round ordering capabilities without geographical limitations
- Secured participation of major retail buyers for the physical event
- None.
Insights
This partnership between Mandatory and NuORDER by Lightspeed, while innovative for trade show digitization, has minimal direct impact on Lightspeed's financial outlook. The integration represents an incremental expansion of NuORDER's B2B platform usage but lacks significant revenue implications. The digital trade show feature, while valuable for expanding geographical reach, is a standard offering within NuORDER's existing capabilities.
The partnership with notable retailers like Rinascente and Highsnobiety demonstrates market validation but isn't substantial enough to materially affect Lightspeed's
With buyers traveling less and carefully selecting events, Mandatory is reshaping the way the industry operates. By providing a focused platform where brands and buyers can connect effectively, Mandatory emphasizes specificity, integrity, and a waterproof storytelling approach to stand out in the competitive market.
“The post-pandemic retail landscape has shifted,” said Mads Petersen, of Mandatory. “Consumers are more knowledgeable than ever, and retailers face a smaller, more challenging landscape. Now more than ever, collaboration between retailers and brands is critical to create strong, sustainable relationships that drive long-term success.”
Innovative Collaboration with NuORDER
The digital trade show with NuORDER by Lightspeed will provide an opportunity for brands to share a preview of their collections ahead of the event and connect with international buyers not in attendance. NuORDER’s cutting-edge technology breaks down outdated barriers within the industry, creating new opportunities for brands and retailers around the world to discover each other and strengthen their businesses.
“As a brand, being able to receive orders year-round without the limitations of geography is a game-changer,” said MajLa Pizzelli, Founder and CEO of ATP Atelier. “NuORDER’s platform allows us to showcase our collections to the right buyers anytime, anywhere, extending our reach and streamlining our processes. It’s a level of convenience and efficiency we’ve never experienced before.”
Commenting on the partnership, Clara Leone, Co-owner of Mandatory, emphasized the critical role of human connection in leveraging technology: “In challenging times, it’s more important than ever to blend human values, personal relationships, and authenticity with technology. NuORDER allows us to combine the efficiency of digital tools with the warmth and trust that only personal connections can bring, creating a one-of-a-kind community where connections and businesses grow and thrive together.”
In addition to partnering on the launch of the digital trade show, buyers including Rinascente Peek and Cloppenburg, Illum, Highsnobiety and Slam Jam, who are part of the NuORDER by Lightspeed network, will be attending the in-person tradeshow. This initiative demonstrates Mandatory’s commitment to creating new opportunities for brands and buyers alike to build new relationships and expand their global footprints.
“Mandatory and NuORDER together represent the future of industry connectivity,” added Chris Akrimi, Head of B2B at Lightspeed. “We aim to provide a 360-degree partnership for brands, helping them connect with relevant buyers globally. This integration sets new standards for collaboration, ensuring that brands and retailers can expand their networks, grow their businesses, and deepen their partnerships.”
A New Era of Regional Industry Events
Mandatory is committed to hosting innovative, industry-changing regional events that redefine how contemporary brands interact with the market. By merging NuORDER’s technological prowess with Mandatory’s vision, the partnership lays a foundation for a stronger, more connected future for the industry.
For media inquiries, interviews, or more information about upcoming events, please contact:
Clara Leone
Mandatory
0045 2256 7474
clara@mandatorycph.com
About Mandatory
Mandatory is a contemporary mid-high-end market platform dedicated to fostering strong, sustainable relationships between brands and buyers. With a focus on clarity, integrity, and strategic partnerships, Mandatory is redefining how the industry operates in a competitive landscape.
About NuORDER by Lightspeed
NuORDER by Lightspeed is a leading B2B commerce platform powering wholesale buying and selling. NuORDER offers a full suite of commerce solutions engineered to streamline the way brands sell their products all around the world while providing retailers with the insights they need to make better buying decisions. Today, more than 3,000 brands and more than 100,000 retailers use NuORDER to transform their wholesale operations. Lightspeed acquired NuORDER in 2021.
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Lightspeed's cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
Founded in
Forward-Looking Statements
This news release may include forward-looking information and forward-looking statements within the meaning of applicable securities laws ("forward-looking statements"), including information related to Lightspeed’s products and partnerships. Forward-looking statements are statements that are predictive in nature, depend upon or refer to future events or conditions and are identified by words such as "will", "expects", "anticipates", "intends", "plans", "believes", "estimates" or similar expressions concerning matters that are not historical facts. Such statements are based on current expectations of Lightspeed's management and inherently involve numerous risks and uncertainties, known and unknown, including economic factors. A number of risks, uncertainties and other factors may cause actual results to differ materially from the forward-looking statements contained in this news release, including, among other factors, those risk factors identified in our most recent Management's Discussion and Analysis of Financial Condition and Results of Operations, under "Risk Factors" in our most recent Annual Information Form, and in our other filings with the Canadian securities regulatory authorities and the
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For further information:
NuORDER by Lightspeed Media Relations
Laura Baumgartner, VP Asylum Public Relations
lbaumgartner@asylumpr.com
Source: NuORDER by Lightspeed
FAQ
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