Lead Real Estate Co., LTD Announces Business Alliance with MEDIROM Healthcare Technologies Inc. for Healthtech Support in the Hotel Business
Lead Real Estate Co., (Nasdaq: LRE), a Japanese luxury real estate developer, has announced a partnership with MEDIROM MOTHER Labs Inc., a subsidiary of MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM). This alliance aims to enhance LRE's ENT TERRACE extended-stay hotels with healthtech support.
The collaboration will integrate MOTHER Bracelet®, an innovative fitness tracker that requires no charging, into LRE's hotels. This device, utilizing body heat for power, will allow guests to easily monitor their health status. The implementation is set to begin in November 2024 at ENT TERRACE ASAKUSA and ENT TERRACE AKIHABARA in Tokyo.
This partnership aligns with Japan's booming tourism industry, which saw a 51.2% year-on-year increase in foreign visitors in June 2024, reaching a record high of approximately 3.13 million travelers. By offering unique experiences and health-focused amenities, LRE aims to cater to this growing market and create a "cycle of happiness" for its customers.
Lead Real Estate Co. (Nasdaq: LRE), un sviluppatore giapponese di immobili di lusso, ha annunciato una partnership con MEDIROM MOTHER Labs Inc., una sussidiaria di MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM). Questa alleanza mira a migliorare gli hotel a soggiorno prolungato ENT TERRACE di LRE con supporto healthtech.
La collaborazione integrerà il MOTHER Bracelet®, un innovativo tracker di fitness che non richiede ricarica, negli hotel di LRE. Questo dispositivo, che utilizza il calore corporeo per l'alimentazione, permetterà agli ospiti di monitorare facilmente il proprio stato di salute. L'implementazione è prevista per novembre 2024 presso ENT TERRACE ASAKUSA e ENT TERRACE AKIHABARA a Tokyo.
Questa partnership si allinea con il fiorente settore turistico del Giappone, che ha registrato un aumento annuale del 51,2% nei visitatori stranieri a giugno 2024, raggiungendo un record di circa 3,13 milioni di viaggiatori. Offrendo esperienze uniche e servizi attenti alla salute, LRE punta a soddisfare questo mercato in crescita e creare un “ciclo di felicità” per i suoi clienti.
Lead Real Estate Co. (Nasdaq: LRE), un desarrollador de bienes raíces de lujo japonés, ha anunciado una asociación con MEDIROM MOTHER Labs Inc., una subsidiaria de MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM). Esta alianza tiene como objetivo mejorar los hoteles de estadía prolongada ENT TERRACE de LRE con soporte de tecnología de salud.
La colaboración integrará el MOTHER Bracelet®, un innovador rastreador de fitness que no requiere carga, en los hoteles de LRE. Este dispositivo, que utiliza el calor corporal para su funcionamiento, permitirá a los huéspedes monitorear fácilmente su estado de salud. La implementación está programada para comenzar en noviembre de 2024 en ENT TERRACE ASAKUSA y ENT TERRACE AKIHABARA en Tokio.
Esta asociación se alinea con la floreciente industria turística de Japón, que vio un aumento del 51.2% interanual en visitantes extranjeros en junio de 2024, alcanzando un récord de aproximadamente 3.13 millones de viajeros. Al ofrecer experiencias únicas y servicios centrados en la salud, LRE busca satisfacer este mercado en crecimiento y crear un “ciclo de felicidad” para sus clientes.
Lead Real Estate Co. (Nasdaq: LRE)는 일본의 고급 부동산 개발업체로, MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM)의 자회사인 MEDIROM MOTHER Labs Inc.와 파트너십을 발표했습니다. 이 동맹은 LRE의 ENT TERRACE 장기 체류 호텔에 헬스테크 지원을 강화하는 것을 목표로 하고 있습니다.
이 협력은 LRE의 호텔에 충전이 필요 없는 혁신적인 피트니스 트래커인 MOTHER Bracelet®를 통합합니다. 신체 열을 전원으로 이용하는 이 장치는 고객이 자신의 건강 상태를 쉽게 모니터링할 수 있도록 해줍니다. 구현은 2024년 11월 도쿄의 ENT TERRACE ASAKUSA 및 ENT TERRACE AKIHABARA에서 시작될 예정입니다.
이 파트너십은 일본의 급성장하는 관광 산업과 일치하며, 2024년 6월에는 외국인 방문객이 51.2% 증가하여 약 313만 여행자에 도달하는 기록적인 수치를 기록했습니다. 독특한 경험과 건강 중심의 편의시설을 제공함으로써, LRE는 이 성장하는 시장에 응답하고 고객을 위한
Lead Real Estate Co. (Nasdaq: LRE), un promoteur immobilier de luxe japonais, a annoncé un partenariat avec MEDIROM MOTHER Labs Inc., une filiale de MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM). Cette alliance vise à améliorer les hôtels d'ENT TERRACE de LRE à long terme avec un soutien healthtech.
La collaboration intégrera le MOTHER Bracelet®, un tracker de fitness innovant qui ne nécessite pas de charge, dans les hôtels de LRE. Cet appareil, qui utilise la chaleur corporelle comme source d'énergie, permettra aux clients de surveiller facilement leur état de santé. La mise en œuvre doit débuter en novembre 2024 à ENT TERRACE ASAKUSA et ENT TERRACE AKIHABARA à Tokyo.
Ce partenariat s'aligne avec l'industrie touristique en plein essor du Japon, qui a connu une augmentation de 51,2 % d'une année sur l'autre des visiteurs étrangers en juin 2024, atteignant un record d'environ 3,13 millions de voyageurs. En offrant des expériences uniques et des commodités axées sur la santé, LRE vise à répondre à ce marché en pleine croissance et à créer un « cycle de bonheur » pour ses clients.
Lead Real Estate Co. (Nasdaq: LRE), ein japanischer Entwickler von Luxusimmobilien, hat eine Partnerschaft mit MEDIROM MOTHER Labs Inc., einer Tochtergesellschaft von MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM), angekündigt. Diese Allianz zielt darauf ab, die ENT TERRACE Langzeitaufenthalts-Hotels von LRE mit Healthtech-Unterstützung zu verbessern.
Die Zusammenarbeit wird das MOTHER Bracelet®, einen innovativen Fitness-Tracker, der keine Aufladung benötigt, in die Hotels von LRE integrieren. Dieses Gerät, das Körperwärme zur Stromversorgung nutzt, ermöglicht es den Gästen, ihren Gesundheitszustand einfach zu überwachen. Die Umsetzung soll im November 2024 in ENT TERRACE ASAKUSA und ENT TERRACE AKIHABARA in Tokio beginnen.
Diese Partnerschaft passt zur boomenden Tourismusbranche Japans, die im Juni 2024 einen Zuwachs von 51,2% gegenüber dem Vorjahr bei ausländischen Besuchern verzeichnete, und damit eine Rekordhöhe von ca. 3,13 Millionen Reisenden erreichte. Durch das Angebot einzigartiger Erlebnisse und gesundheitsfokussierter Annehmlichkeiten zielt LRE darauf ab, diesen wachsenden Markt zu bedienen und einen „Zyklus des Glücks“ für seine Kunden zu schaffen.
- Partnership with MEDIROM MOTHER Labs to enhance hotel offerings with healthtech features
- Integration of innovative, charge-free MOTHER Bracelet® fitness tracker in ENT TERRACE hotels
- Aligns with booming Japanese tourism industry, which saw 51.2% YoY increase in foreign visitors
- Potential to attract more customers by offering unique health-focused amenities
- None.
Insights
This business alliance between Lead Real Estate (LRE) and MEDIROM MOTHER Labs represents an innovative approach to enhancing the hospitality experience in Japan's booming tourism market. The integration of MOTHER Bracelet® into LRE's ENT TERRACE hotels aligns well with the growing trend of health-conscious travel and personalized guest experiences.
Key points to consider:
- Japan's tourism is surging, with a
51.2% year-over-year increase in foreign visitors as of June 2024. - The partnership leverages LRE's "stay like living" concept with MEDIROM's health tech capabilities.
- MOTHER Bracelet®'s unique, charge-free technology could be a differentiator in the competitive hotel market.
While this alliance shows potential, its impact on LRE's bottom line remains to be seen. The gradual rollout starting November 2024 suggests a cautious approach, which may limit immediate financial benefits. Investors should monitor guest adoption rates and any resulting improvements in occupancy or room rates to gauge the partnership's success.
The MOTHER Bracelet® technology integrated into LRE's hotels represents a significant innovation in wearable health tech. Key technological aspects include:
- Thermoelectric generation (TEG) using body heat, eliminating the need for charging
- Continuous 24/7 data collection without interruption
- Comprehensive health metrics tracking (steps, sleep, calories, heart rate, body temperature)
This partnership could position LRE's properties at the forefront of smart, health-focused hospitality. The bracelet's seamless user experience may appeal to tech-savvy travelers and health-conscious guests, potentially driving customer satisfaction and loyalty.
However, the real value will depend on how LRE leverages this data to enhance guest experiences and operational efficiency. Privacy concerns and data management will be important factors to monitor as this technology is implemented across properties.
TOKYO, Oct. 08, 2024 (GLOBE NEWSWIRE) -- Lead Real Estate Co., LTD (Nasdaq: LRE) (“LRE,” or the “Company”), a Japanese real estate developer of luxury residential properties, including single-family homes and condominiums across Tokyo, Kanagawa prefecture and Sapporo, today announced a partnership with MEDIROM MOTHER Labs Inc. (“MOTHER Labs”), a subsidiary of MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM), which operates a health tech business.
Background of the Business Alliance
LRE develops and operates the ENT TERRACE brand of extended-stay hotels, offering the “stay like living” concept designed to provide guests with a personalized, home-like experience tailored to each guest.
According to a report by the Japan National Tourism Organization1, Japan’s tourism industry is accelerating, partially driven by the weaker yen, which is attracting a growing number of international travelers. Compared to June 2023, the number of foreign tourists visiting Japan in June 2024 increased by
MOTHER Labs focuses on the development and sales of MOTHER Bracelet®, a fitness tracker that requires no electric charging, as it utilizes innovative technology such as Gemini TEG (Thermoelectric Generator) and Mercury Boost Converter to enable the user’s body heat to generate electricity. MRM’s product line also includes other fitness apps and wellness products that synchronize with MOTHER Bracelet® and its technology platforms, allowing for a health management experience. Through its retail salon brands, including Re.Ra.Ku®, MRM has established a growing healthtech segment aimed at improving health outcomes and satisfaction for its customers.
The collaboration between LRE and MOTHER Labs is built on a shared mission to “create an exciting cycle of happiness through business.” Through this business alliance, MOTHER Bracelet® will be gradually installed to all ENT TERRACE hotels. By utilizing the MOTHER Bracelet®, a stress-free device that is lightweight, does not require charging, and can be worn in the shower, guests can visualize their health status with ease. By incorporating the MOTHER Bracelet® and its features, we aim to provide our future customers with a “cycle of happiness” connected by compassion.
The introduction of the system is scheduled to start in November 2024 at ENT TERRACE ASAKUSA and ENT TERRACE AKIHABARA in Tokyo.
Mother Bracelet®, a smart tracker that does not require charging
Mother Bracelet
MOTHER Bracelet® is the world’s first activity tracker that does not require charging 24 hours a day, 365 days a year.2 The device is equipped with cutting-edge technology from Silicon Valley, U.S.A., that generates electricity from the difference between body temperature and the outside temperature. Since it does not require charging, there is no downtime (time when data cannot be obtained due to charging). The number of steps, amount of sleep, calories consumed, heart rate, and body surface temperature are five basic health care data metrics that can be recorded with this single device. Official website: https://mother-bracelet.com/.
1. https://www.jnto.go.jp/statistics/data/20240719_monthly.pdf
2. Intellectual property applicable to an activity meter that uses the Seebeck effect and does not require recharging was confirmed by WPO, PATENTSCOPE, Science and Technology Center, J-GLOBAL, J-PlatPat, etc. (July 3, 2021, ESP Research Institute) 4860-4260-6052, v. 2
About Lead Real Estate Co., Ltd
Lead Real Estate Co., Ltd is a Japanese developer of luxury residential properties, including single-family homes and condominiums, across Tokyo, Kanagawa prefecture, and Sapporo. In addition, the Company operates hotels in Tokyo and leases apartment building units to individual customers in Japan and Dallas, Texas.
The Company’s mission is to serve its customers by offering stylish, safe, and luxurious living. The Company’s vision is to adopt the Kaizen (continuous improvement) approach to seek to improve its operations, and to leverage its nationally recognized, award-winning luxury homes and strong market position in the luxury residential property market in Tokyo, Kanagawa prefecture, and Sapporo to create a global transaction platform allowing access to prime Japanese condominiums as well as overseas condominiums, including in the U.S. and Hong Kong.
For more information, please visit the Company’s website at https://www.lead-real.co.jp/en/.
About “ENT TERRACE”
“ENT TERRACE” Series is an extended-stay hotel brand operated by Lead Real Estate Co., Ltd. In 2024, ENT TERRACE AKIHABARA received a 9.5 out of 10 customer rating on Booking.com and won the “Traveler Review Awards,” and all of our properties have been certified as Super Hosts on Airbnb. We will continue to develop our hotels with the aim of providing a space where guests can relax as if they were at home while ensuring privacy and easing the burden of long-term stays.
Learn more at https://ent-terrace.com/ and follow us on Instagram, Facebook, and X.
About MEDIROM MOTHER Labs Inc.
MEDIROM MOTHER Labs Inc., a subsidiary of MEDIROM Healthcare Technologies Inc. (NASDAQ: MRM), focuses on the health-tech sector. The company’s core activities include the "Specific Health Guidance Program" offered through the "Lav" health application and development and sales of the 24/7 recharge-free MOTHER Bracelet smart tracker. By leveraging the features of the recharge-free MOTHER Bracelet, MOTHER Labs offers customizable health management solutions across diverse sectors, including caregiving, logistics, manufacturing, etc.
For more information on MEDIROM MOTHER Labs Inc., visit: https://medirom.co.jp/.
Forward-looking Statements
Statements in this press release about future expectations, plans and prospects, as well as any other statements regarding matters that are not historical facts, may constitute "forward-looking statements" within the meaning of The Private Securities Litigation Reform Act of 1995. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including: the uncertainties related to market conditions and other factors that may affect its future results in the Company's registration statement and in its other filings with the U.S. Securities and Exchange Commission. Any forward-looking statements contained in this press release speak only as of the date hereof, and the Company specifically disclaims any obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.
Lead Real Estate Co., Ltd Contact Information:
For Media and Investor Relations
Daisuke Takahashi
Chief Financial Officer
Lead Real Estate Co., Ltd
d-takahashi@lead-real.co.jp
+81 3-5784-5127
Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the America’s, 5th Floor
New York, NY 10036
Office: (646) 893-5835
Email: info@skylineccg.com
Attachments
- Lead Real Estate Co., LTD Business Alliance with MEDIROM Healthcare Technologies Inc.
- Mother Bracelet
- Lead Real Estate Co., Ltd
- ENT TERRACE
- MEDIROM MOTHER Labs Inc.
FAQ
What is the new business alliance announced by Lead Real Estate Co., (LRE)?
When will LRE start implementing the MOTHER Bracelet® in their hotels?
What are the key features of the MOTHER Bracelet® that LRE will offer to hotel guests?
How does this partnership align with current trends in Japanese tourism?
