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LQR House Provides an Update on its Ongoing Share Buyback Program, Repurchasing a Total of 703,798 Shares

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LQR House Inc. (NASDAQ:LQR) provides an update on its ongoing share buyback program, reaffirming its commitment to maximizing shareholder value. Over the last 10 days, the company strategically repurchased 127,085 shares at an average price of $4.2230, adhering to Rule 10b-18 guidelines. This follows the announcement of repurchasing 576,713 shares at an average share price of $2.4484 in 2023. LQR House maintains a strong financial position with over $7.5 million in cash reserves.
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The recent share buyback initiative by LQR House Inc. is a strategic financial decision that serves as an indicator of the company's confidence in its intrinsic value. The repurchase of shares often suggests that management believes the stock is undervalued and by reducing the number of shares outstanding, it can potentially increase the earnings per share (EPS), thus making the remaining shares more valuable.

Assessing the financial health of LQR House, the company's robust cash reserves of over $7.5 million post-buyback activities are commendable. This liquidity suggests that the company is managing its capital allocation efficiently, balancing shareholder returns with the need for operational cash flow. Investors should consider the impact of such buybacks on the company's future growth potential and the opportunity cost of not investing these funds into other areas of the business that could drive long-term value.

LQR House's approach to transferring shares to certificate form as a defense against short sellers is a notable tactic. This move may reduce the liquidity of the shares, potentially deterring short-selling activity by making it more difficult for these investors to borrow shares. However, this strategy also raises questions about market perception and the potential impact on the stock's volatility. Stakeholders should be aware of the trade-off between discouraging short sellers and possibly limiting the stock's appeal to a broader investor base due to decreased liquidity.

Furthermore, the concentration of stock ownership among a few majority shareholders, as highlighted by the company, may lead to a more controlled and stable shareholder base. Yet, this also poses a risk of reduced market-driven price discovery and could potentially lead to governance concerns if minority shareholders perceive their interests are not being adequately represented.

Share buyback programs, such as the one LQR House is undertaking, can signal to the market a bullish outlook from the company's management. However, it is essential to contextualize these actions within the broader economic environment. For instance, in a bullish market, share buybacks can contribute to the overall market momentum, while in a bearish market, they can provide a support level for the stock price.

From an economic perspective, the decision to lock up a significant portion of the float could have implications on the stock's price elasticity. The reduced availability of shares could lead to higher price volatility in response to trade volumes. Investors should weigh the potential for increased share price against the risk of market manipulation and the company's ability to respond to economic shifts with a less flexible capital structure.

MIAMI BEACH, FL / ACCESSWIRE / January 11, 2024 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:LQR), a niche ecommerce platform specializing in the spirits and beverage industry, provides an update on its ongoing share buyback program, affirming its commitment to maximizing shareholder value. Over the last 10 days, LQR House has strategically repurchased 127,085 shares at an average price of $4.2230, adhering to Rule 10b-18 guidelines. This follows the Company's announcement of repurchasing 576,713 shares at an average share price of $2.4484 in 2023. Even after these transactions, LQR House maintains a strong financial position with over $7.5 million in cash reserves.

Sean Dollinger, CEO of LQR House, emphasizes the Company's unwavering belief in the substantial undervaluation of its shares. He states, "As mentioned multiple times, the management team still feels that the Company's shares are extremely undervalued and is doing everything in its capacity to protect shareholders while demonstrating how resilient it truly is. Not only is the Company continuing to buy back shares, but it is also in the process of transferring these shares to certificate form, trying to keep them out of reach of short sellers. We believe that with so much of the float locked up with a handful of majority shareholders and the continued buyback, there is very little available stock causing all of this downward pressure."

Our belief is that these strategic initiatives underscore LQR House's commitment to fortifying shareholder confidence and reinforcing the Company's financial position. The continued share buybacks and proactive measures are integral elements of LQR House's broader strategy to unlock and showcase the true value of its stock and company as a whole.

About LQR House Inc.

LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role as an e-commerce leader, LQR House is a marketing agency with a specialized focus on the alcohol industry. The company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a proven return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the registration statements on Form S-1 filed with the SEC and other filings with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statements on Form S-1 and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov.

Investor and Media Contact:
info@lqrhouse.co

SOURCE: LQR House Inc.



View the original press release on accesswire.com

FAQ

What is LQR House Inc.'s ticker symbol?

LQR House Inc.'s ticker symbol is NASDAQ:LQR.

What is the update on LQR House Inc.'s ongoing share buyback program?

LQR House Inc. has strategically repurchased 127,085 shares at an average price of $4.2230 over the last 10 days, following the announcement of repurchasing 576,713 shares at an average share price of $2.4484 in 2023.

How much cash reserves does LQR House Inc. currently have?

LQR House Inc. currently maintains a strong financial position with over $7.5 million in cash reserves.

Who is the CEO of LQR House Inc.?

Sean Dollinger is the CEO of LQR House Inc.

What is the CEO's stance on the undervaluation of LQR House Inc.'s shares?

Sean Dollinger, CEO of LQR House Inc., emphasizes the Company's unwavering belief in the substantial undervaluation of its shares and is taking strategic measures to protect shareholders.

What are the strategic initiatives mentioned in the press release?

The strategic initiatives mentioned in the press release include continued share buybacks and proactive measures to fortify shareholder confidence and reinforce the Company's financial position.

LQR House Inc.

NASDAQ:LQR

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Beverages - Wineries & Distilleries
Beverages
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United States of America
MIAMI BEACH