LQR House Enters into up to $6.5 Million Agreement for SWOL Tequila with Of The Earth Distribution Corp

Rhea-AI Summary

LQR House has signed a significant agreement with Of The Earth Distribution Corp. for up to $6.5 million. Of The Earth will purchase SWOL Tequila for up to $2 million and utilize LQR House's marketing services for up to $4.5 million, contingent on the number of bottles purchased. If sales targets are unmet, the agreement may be terminated. This partnership grants Of The Earth exclusive distribution rights for SWOL Tequila in various Canadian provinces. The collaboration aims to enhance the visibility and market penetration of LQR House brands in Canada's alcohol market. Of The Earth, a rapidly growing Toronto-based distributor, will assist in distributing all LQR House brands and its marketing clients' products throughout Canada. This strategic alliance is seen as a pivotal milestone for LQR House in expanding its market presence and visibility.

Positive

• LQR House secures up to $6.5 million agreement, enhancing financial stability.
• Exclusive distribution rights for SWOL Tequila in key Canadian provinces, expanding market reach.
• Collaboration with a rapidly growing distributor, Of The Earth, promising broader distribution for all LQR brands.

Negative

• Agreement may be terminated if sales targets are not met, posing a risk to projected revenues.

Financial Analyst

LQR House's new agreement with Of The Earth Distribution Corp. represents a key financial maneuver aimed at expanding its market share in the Canadian alcoholic beverages sector. The deal, worth up to $6.5 million, breaks down into two parts: a $2 million purchase order for SWOL Tequila and up to $4.5 million in marketing services, which hinges on the number of bottles sold.

From a short-term perspective, the immediate influx of $2 million adds to the company's revenue stream. However, the full potential hinges on how well SWOL Tequila performs in the Canadian market. If the sales targets are not met, the total amount realized from marketing services could fall short, which would limit earnings growth and could impact the stock price.

In the long term, successful execution of this agreement could enhance brand visibility and market penetration. This could pave the way for future revenue streams and strengthen LQR House's overall market position. However, this strategy carries inherent risks, including dependence on Of The Earth's distribution capabilities and the unpredictable nature of consumer preferences in a new market.

Retail investors should watch how effectively LQR House manages this strategic partnership. Key indicators include sales data from Canadian provinces and the performance metrics of their marketing services agreement.

Market Research Analyst

Expanding into the Canadian market positions LQR House to tap into a new demographic that has shown a growing interest in premium alcoholic beverages. The provinces of Ontario, Quebec, Nova Scotia, Prince Edward Island, New Brunswick and Newfoundland present varied yet promising consumer bases. Historically, Canadian consumers have shown a trend towards exploring high-quality spirits and SWOL Tequila aims to fill a market gap for affordable but premium tequila options.

Of The Earth's established partnerships, particularly with Municipal Goods of Toronto, further strengthen the potential for this deal. Their distribution network can offer LQR House substantial market reach. However, it is important for LQR House to effectively leverage these networks and adapt to the local market preferences and regulatory environment.

For retail investors, it is important to consider how swiftly and efficiently LQR House can scale its operations in Canada. Monitoring the initial sales performance and customer reception would provide insights into the long-term viability of this expansion.

MIAMI BEACH, FL / ACCESSWIRE / July 1, 2024 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:LQR), a niche ecommerce platform specializing in the spirits and beverage industry, proudly announces a significant advancement for its SWOL Tequila brand with a new agreement with Of The Earth Distribution Corp. (the "Of The Earth") for a total amount of up to $6.5 million USD. Of The Earth agreed to purchase SWOL Tequila for a total amount of up to $2 million USD. LQR House will also provide marketing services to Of The Earth for the purchased SWOL Tequila for a total amount of up to $4.5 million USD, which will depend on the number of purchased bottles. Of The Earth may choose to purchase lesser quantity of bottles and terminate the agreement if sales targets are not met. Of The Earth is given an exclusive right to distribute and sell SWOL Tequila in several provinces of Canada.

This strategic partnership with Of The Earth Distribution Corp., a rapidly growing Toronto-based alcohol distributor, aims to expand SWOL Tequila's presence across Ontario, Quebec, Nova Scotia, Prince Edward Island, New Brunswick, and Newfoundland. This collaboration is set to enhance the visibility and market penetration of LQR House brands in the burgeoning Canadian alcohol market. Of The Earth is planning to assist in distributing all LQR House brands and its marketing clients' products throughout Canada. According to their representatives, Of The Earth has established significant partnerships, notably with Municipal Goods of Toronto, where they serve as the exclusive distribution partner. The Company believes that this strategic alliance represents a pivotal milestone as LQR House steadily works on growing its presence and increases its visibility in the Canadian market.

Sean Dollinger, CEO of LQR House, expressed his enthusiasm for the partnership, stating, "We believe that SWOL Tequila's unique branding and exceptional formula have always stood out, and this purchase order validates its potential. The tequila industry is rapidly expanding, yet finding an affordable, high-quality bottle in Canada remains a challenge. With the support of Of The Earth Distribution Corp, we aim to address this issue and bring SWOL Tequila to Canadian consumers. Additionally, LQR House intends to leverage robust distribution network of this new partner to extend the reach of all LQR House brands and our marketing clients across the border."

Jason Pucci CEO of Of The Earth Distribution Corp, stated, "LQR House is the exact US partner we've been looking to secure. The dedication of the LQR House team and the exceptional quality of their SWOL Tequila brand creates an exciting opportunity to expand our distribution network across Canada with a company and product we can proudly stand behind."

About LQR House Inc.

LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the "SEC"). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings "Risk Factors". Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.

Investor and Media Contact:
info@lqrhouse.com

SOURCE: LQR House Inc.

View the original press release on accesswire.com

FAQ

What is the recent agreement between LQR House and Of The Earth Distribution Corp.?

LQR House has signed a $6.5 million agreement with Of The Earth Distribution Corp. to purchase and distribute SWOL Tequila in Canada.

How much is Of The Earth Distribution Corp. purchasing SWOL Tequila for?

Of The Earth is purchasing SWOL Tequila for up to $2 million.

What marketing services will LQR House provide in the new agreement?

LQR House will provide marketing services worth up to $4.5 million depending on the number of bottles purchased by Of The Earth.

Which regions will Of The Earth Distribution Corp. cover for SWOL Tequila distribution?

Of The Earth will distribute SWOL Tequila in Ontario, Quebec, Nova Scotia, Prince Edward Island, New Brunswick, and Newfoundland.

What is the potential risk mentioned in the agreement between LQR House and Of The Earth?

The agreement may be terminated if sales targets are not met, posing a risk to projected revenues.