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LQR House Announces Strategic Partnership With Loca Loka Tequila Brand to Drive Awareness and Sales Through CWSpirits.com

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LQR House (NASDAQ:LQR) has announced a strategic marketing partnership with Loca Loka Tequila to boost brand awareness and sales through CWSpirits.com. Loca Loka Tequila, co-founded by actor Rana Daggubati and music artist Anirudh Ravichander, represents a unique fusion of Indian and Mexican heritage in the premium tequila market.

The brand produces its tequila using mature agaves aged six years or more from the Los Altos highlands, known for superior sweetness and complex flavors. Currently offering Blanco and Reposado expressions, Loca Loka plans to launch an Añejo expression by Q1 2025.

CEO Sean Dollinger highlighted the tequila industry's vitality and continuous innovation, expressing confidence in LQR House's influencer network to effectively promote Loca Loka's unique story and drive sales through their e-commerce platform.

LQR House (NASDAQ:LQR) ha annunciato una partnership di marketing strategico con Loca Loka Tequila per aumentare la consapevolezza del marchio e le vendite attraverso CWSpirits.com. Loca Loka Tequila, co-fondata dall'attore Rana Daggubati e dall'artista musicale Anirudh Ravichander, rappresenta una fusione unica del patrimonio indiano e messicano nel mercato della tequila premium.

Il marchio produce la sua tequila utilizzando agavi mature invecchiate sei anni o più provenienti dagli altipiani di Los Altos, noti per la loro dolcezza superiore e i sapori complessi. Attualmente offre espressioni Blanco e Reposado, e Loca Loka prevede di lanciare un'espressione Añejo entro il primo trimestre del 2025.

Il CEO Sean Dollinger ha evidenziato la vitalità e l'innovazione continua dell'industria della tequila, esprimendo fiducia nella rete di influencer di LQR House per promuovere efficacemente la storia unica di Loca Loka e stimolare le vendite attraverso la loro piattaforma di e-commerce.

LQR House (NASDAQ:LQR) ha anunciado una asociación de marketing estratégico con Loca Loka Tequila para aumentar el conocimiento de la marca y las ventas a través de CWSpirits.com. Loca Loka Tequila, cofundada por el actor Rana Daggubati y el artista musical Anirudh Ravichander, representa una fusión única del patrimonio indio y mexicano en el mercado de tequila premium.

La marca produce su tequila utilizando agaves maduros envejecidos seis años o más de las tierras altas de Los Altos, conocidos por su dulzura superior y sabores complejos. Actualmente ofrece expresiones Blanco y Reposado, y Loca Loka planea lanzar una expresión Añejo para el primer trimestre de 2025.

El CEO Sean Dollinger destacó la vitalidad de la industria del tequila y la innovación continua, expresando confianza en la red de influencers de LQR House para promover efectivamente la historia única de Loca Loka y aumentar las ventas a través de su plataforma de comercio electrónico.

LQR 하우스 (NASDAQ:LQR)는 로카 로카 테킬라와 전략적 마케팅 파트너십을 발표하여 CWSpirits.com을 통해 브랜드 인지도와 판매를 높입니다. 로카 로카 테킬라는 배우 라나 다그바티와 음악 아티스트 아니루드 라비찬더가 공동 설립했으며, 프리미엄 테킬라 시장에서 인도와 멕시코 유산의 독특한 융합을 대표합니다.

이 브랜드는 로스 알토스 고원에서 6년 이상 숙성된 성숙한 아가베를 사용하여 테킬라를 생산하며, 이 지역은 뛰어난 단맛과 복합적인 풍미로 유명합니다. 현재 블랑코와 레포사도 표현을 제공하고 있으며, 로카 로카는 2025년 1분기까지 아녜호 표현을 출시할 계획입니다.

CEO 숀 돌링거는 테킬라 산업의 활력과 지속적인 혁신을 강조하며, LQR 하우스의 인플루언서 네트워크가 로카 로카의 독특한 이야기를 효과적으로 홍보하고 전자 상거래 플랫폼을 통해 판매를 촉진할 것이라는 확신을 표현했습니다.

LQR House (NASDAQ:LQR) a annoncé un partenariat marketing stratégique avec Loca Loka Tequila pour accroître la notoriété de la marque et les ventes via CWSpirits.com. Loca Loka Tequila, cofondée par l'acteur Rana Daggubati et l'artiste musical Anirudh Ravichander, représente une fusion unique du patrimoine indien et mexicain sur le marché de la tequila premium.

La marque produit sa tequila en utilisant des agaves matures âgés de six ans ou plus provenant des hauts plateaux de Los Altos, connus pour leur douceur supérieure et leurs saveurs complexes. Actuellement, elle propose des expressions Blanco et Reposado, et Loca Loka prévoit de lancer une expression Añejo d'ici le premier trimestre 2025.

Le PDG Sean Dollinger a souligné la vitalité et l'innovation continue de l'industrie de la tequila, exprimant sa confiance dans le réseau d'influenceurs de LQR House pour promouvoir efficacement l'histoire unique de Loca Loka et stimuler les ventes via leur plateforme de commerce électronique.

LQR House (NASDAQ:LQR) hat eine strategische Marketingpartnerschaft mit Loca Loka Tequila angekündigt, um die Markenbekanntheit und den Umsatz über CWSpirits.com zu steigern. Loca Loka Tequila, mitbegründet von Schauspieler Rana Daggubati und Musikartist Anirudh Ravichander, repräsentiert eine einzigartige Fusion indischer und mexikanischer Herkunft im Premium-Tequila-Markt.

Die Marke produziert ihren Tequila aus reifen Agaven, die sechs Jahre oder länger aus den Hochländern von Los Altos stammen, die für ihre überlegene Süße und komplexen Aromen bekannt sind. Derzeit werden Blanco- und Reposado-Ausführungen angeboten, und Loca Loka plant, bis zum ersten Quartal 2025 eine Añejo-Ausführung auf den Markt zu bringen.

CEO Sean Dollinger hob die Vitalität und kontinuierliche Innovation der Tequila-Industrie hervor und äußerte Vertrauen in das Influencer-Netzwerk von LQR House, um die einzigartige Geschichte von Loca Loka effektiv zu fördern und den Umsatz über ihre E-Commerce-Plattform zu steigern.

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MIAMI, FL / ACCESS Newswire / February 14, 2025 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:LQR), a niche e-commerce platform specializing in the spirits and beverage industry, is thrilled to announce its latest strategic marketing partnership with Loca Loka Tequila brand. This collaboration aims to leverage LQR House's proprietary marketing expertise to increase brand awareness and boost sales for Loca Loka Tequila on its premier online alcohol marketplace, CWSpirits.com.

The tequila market in the U.S. has seen remarkable growth in recent years, fueled by a wave of new entrants, including celebrity-backed brands. In this vibrant and competitive landscape, Loca Loka Tequila emerges as a standout, boldly blending traditional craftsmanship with a rich cultural narrative that celebrates the dynamic heritages of India and Mexico.

According to the brand's team, at its core, Loca Loka is a story of passion, artistry, and authenticity. The brand crafts premium tequila exclusively from mature agaves (aged six years or more) grown in the highlands of Los Altos, renowned for their unparalleled sweetness and complex flavor profiles. Loca Loka launches with Blanco and Reposado expressions, delivering a distinctive fusion of fruity, spicy, and volcanic notes that captivate both seasoned tequila connoisseurs and curious newcomers. An Añejo expression is set to debut by the end of Q1 2025, adding to the brand's premium offerings.

Loca Loka's unique identity is further amplified by its co-founders, actor Rana Daggubati and music sensation Anirudh Ravichander, who bring their influence to the brand. Their active involvement and enthusiastic endorsements not only enhance Loca Loka's authenticity but also broaden its reach across diverse cultural and demographic audiences, solidifying its position as a bold and innovative force in the tequila industry.

LQR House's CEO, Sean Dollinger, expressed his enthusiasm for the partnership, saying:
"We believe, that the constant wave of new brands entering the tequila space is a testament to the vitality of the industry. Innovation continues to push boundaries, and Loca Loka is a perfect example of a brand that offers something truly unique. I'm excited to see how our influencer network will bring Loca Loka's story to life, creating a buzz that can translate directly into sales. Stay tuned."

About LQR House Inc.
LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

About Loca Loka Tequila
Loca Loka is the metadigital lovechild of the dynamic energies of India and Mexico-a vibrant celebration of wild colors, grand festivals, rich flavors, and artistic expression. Dedicated to traditional tequila craftsmanship, Loca Loka uses only 100% agave from Los Altos, producing tequila with unparalleled quality and a flavor profile that is both sweet and spicy, fruity and volcanic. It's a reimagined experience for seasoned connoisseurs and an exhilarating journey for new seekers.

Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the "SEC"). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings "Risk Factors". Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.

Investor and Media Contact:
info@lqrhouse.com

Contact Information
Sean Dollinger
CEO
info@lqrhouse.com

SOURCE: LQR House



View the original press release on ACCESS Newswire

FAQ

What is the new partnership between LQR House and Loca Loka Tequila in 2025?

In February 2025, LQR House partnered with Loca Loka Tequila to increase brand awareness and boost sales through their CWSpirits.com platform, leveraging LQR House's proprietary marketing expertise and influencer network.

When will Loca Loka Tequila launch its Añejo expression?

Loca Loka Tequila plans to launch its Añejo expression by the end of Q1 2025, adding to their existing Blanco and Reposado offerings.

What makes Loca Loka Tequila unique in the market?

Loca Loka Tequila is unique for its blend of Indian and Mexican heritage, use of mature agaves (6+ years) from Los Altos highlands, and its co-founding by actor Rana Daggubati and musician Anirudh Ravichander.

What tequila expressions does Loca Loka currently offer through LQR's CWSpirits.com?

Loca Loka currently offers Blanco and Reposado expressions through CWSpirits.com, featuring fruity, spicy, and volcanic notes.

How will LQR House market Loca Loka Tequila?

LQR House will market Loca Loka Tequila through their proprietary marketing expertise and influencer network, focusing on telling the brand's unique story and converting awareness into sales on CWSpirits.com.

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