LQR House Launches SWOL Tequila Merch Line, Expanding the Brand’s Bold Identity Beyond the Bottle
LQR House (NASDAQ:LQR) has launched an official merchandise line for its SWOL Tequila brand, expanding beyond traditional spirits retail. The collection features long-sleeve shirts and crew socks incorporating SWOL's distinctive branding. A key feature is the integration of SWOL Tequila's signature peel-off sew-on patch, which allows consumers to customize their clothing and accessories with the brand's logo.
The merchandise is being produced in small batches, with plans for exclusive capsule launches throughout the year. CEO Sean Dollinger emphasized that the peel-off patch concept was designed to create a lasting connection with consumers beyond their drinking experience. The merchandise is available through the company's e-commerce platform.
LQR House (NASDAQ:LQR) ha lanciato una linea ufficiale di merchandise per il suo marchio SWOL Tequila, espandendosi oltre il tradizionale commercio di alcolici. La collezione include magliette a maniche lunghe e calzini abbinati che presentano il distintivo branding di SWOL. Un elemento chiave è l'integrazione dell'iconico patch rimovibile da cucire di SWOL Tequila, che consente ai consumatori di personalizzare i loro vestiti e accessori con il logo del marchio.
Il merchandise viene prodotto in piccole quantità, con piani per lanci di capsule esclusive nel corso dell'anno. Il CEO Sean Dollinger ha sottolineato che il concetto del patch rimovibile è stato progettato per creare una connessione duratura con i consumatori oltre l'esperienza di consumo. Il merchandise è disponibile attraverso la piattaforma di e-commerce dell'azienda.
LQR House (NASDAQ:LQR) ha lanzado una línea oficial de mercancías para su marca SWOL Tequila, ampliándose más allá del comercio tradicional de bebidas alcohólicas. La colección presenta camisetas de manga larga y calcetas con el distintivo branding de SWOL. Una característica clave es la integración del parche removible para coser de SWOL Tequila, que permite a los consumidores personalizar su ropa y accesorios con el logo de la marca.
La mercancía se produce en pequeñas cantidades, con planes de lanzamientos de cápsulas exclusivas a lo largo del año. El CEO Sean Dollinger enfatizó que el concepto del parche removible fue diseñado para crear una conexión duradera con los consumidores más allá de su experiencia de consumo. La mercancía está disponible a través de la plataforma de comercio electrónico de la empresa.
LQR 하우스 (NASDAQ:LQR)는 전통적인 주류 소매를 넘어 자사 브랜드 SWOL 테킬라를 위한 공식 상품 라인을 출시했습니다. 이 컬렉션은 SWOL의 독특한 브랜드를 통합한 긴팔 티셔츠와 크루 양말로 구성되어 있습니다. 주요 특징은 소비자들이 브랜드 로고로 의류와 액세서리를 맞춤화할 수 있도록 해주는 SWOL 테킬라 시그니처 제거 가능한 패치의 통합입니다.
상품은 소량 생산되며, 연중 독점 캡슐 출시 계획이 있습니다. CEO Sean Dollinger는 제거 가능한 패치 개념이 소비자와의 음주 경험을 넘어 지속적인 연결을 만들기 위해 설계되었다고 강조했습니다. 상품은 회사의 전자 상거래 플랫폼을 통해 구입할 수 있습니다.
LQR House (NASDAQ:LQR) a lancé une ligne officielle de marchandises pour sa marque SWOL Tequila, s'étendant au-delà du commerce traditionnel des spiritueux. La collection comprend des t-shirts à manches longues et des chaussettes qui mettent en valeur le branding distinctif de SWOL. Un élément clé est l'intégration de la patch amovible à coudre de SWOL Tequila, permettant aux consommateurs de personnaliser leurs vêtements et accessoires avec le logo de la marque.
Les marchandises sont produites en petites séries, avec des plans de lancements de capsules exclusives tout au long de l'année. Le PDG Sean Dollinger a souligné que le concept du patch amovible a été conçu pour créer un lien durable avec les consommateurs au-delà de leur expérience de consommation. Les marchandises sont disponibles via la plateforme de commerce électronique de l'entreprise.
LQR House (NASDAQ:LQR) hat eine offizielle Merchandise-Linie für seine Marke SWOL Tequila lanciert und sich somit über den traditionellen Spirituosenhandel hinaus erweitert. Die Kollektion umfasst Langarmshirts und Crew-Socken mit dem markanten Branding von SWOL. Ein zentrales Merkmal ist die Integration des abnehmbaren Aufnäher von SWOL Tequila, der es den Verbrauchern ermöglicht, ihre Kleidung und Accessoires mit dem Logo der Marke anzupassen.
Das Merchandise wird in kleinen Chargen produziert, mit Plänen für exklusive Kapselveröffentlichungen im Laufe des Jahres. CEO Sean Dollinger betonte, dass das Konzept des abnehmbaren Aufnähers dazu gedacht war, eine dauerhafte Verbindung zu den Verbrauchern über ihre Trink-Erfahrung hinaus zu schaffen. Das Merchandise ist über die E-Commerce-Plattform des Unternehmens erhältlich.
- Brand extension into merchandise creates new revenue stream
- Small-batch production strategy may create scarcity and demand
- Innovative marketing approach with wearable bottle patches
- Diversification into merchandise may distract from core spirits business
- initial product range (only shirts and socks)
MIAMI BEACH, FL / ACCESS Newswire / January 30, 2025 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:LQR), a niche ecommerce platform specializing in the spirits and beverage industry, is proud to announce the launch of the official merchandise line for its flagship tequila brand, SWOL Tequila. Known for its bold flavors and innovative branding, SWOL Tequila continues to set itself apart with these exciting products designed for tequila enthusiasts who want to carry the SWOL spirit with them everywhere.
The SWOL Tequila merch line includes stylish long-sleeve shirts and crew socks, all featuring the distinctive SWOL branding. But what truly sets this merch line apart is its connection to SWOL Tequila's signature peel-off sew-on patch-a standout feature of its bottle labels. The patch allows consumers to sew a piece of SWOL onto their clothing, hats, or accessories, acting as a walking billboard and spreading the brand's presence far beyond the bottle.
Sean Dollinger, LQR House CEO, comments "The peel-off patch was always about creating a connection that lasts long after the last sip of tequila. Now, with our new merch line, fans of SWOL Tequila have even more ways to carry that bold identity with them wherever they go."
In true SWOL fashion, the merchandise is designed to be collectible, with small-batch production and plans for exclusive capsule launches throughout the year. Whether you're sipping tequila with friends or heading out on an adventure, with the SWOL merch line you can celebrate your love for great tequila in style.
Shop SWOL merch today at:
With SWOL Tequila merch, the brand's signature style and bold attitude are no longer confined to the bottle-they're a lifestyle.
About LQR House Inc.
LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagne from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the "SEC"). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings "Risk Factors". Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.
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SOURCE: LQR House
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FAQ
What products are included in LQR House's new SWOL Tequila merchandise line?
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