LivePerson and Adobe transform digital experiences with conversational AI and personalization

Rhea-AI Summary

On June 15, 2021, LivePerson (NASDAQ: LPSN) and Adobe announced a strategic integration aimed at enhancing digital customer experiences through personalized messaging. This collaboration enables brands to connect conversations with customer activity, facilitating better interaction at scale. Key features include enriching customer intelligence, capturing qualified leads, and reducing checkout abandonment. With over ten Fortune 100 brands leveraging this integration, the partnership is poised to significantly elevate customer engagement and conversion rates.

Positive

• Integration with Adobe enhances customer engagement and personalization.
• Potential for up to 10x increase in conversion rates for users of LivePerson's platform.
• More than ten Fortune 100 brands are already utilizing the integration.

Negative

• None.

NEW YORK, June 15, 2021 /PRNewswire/ -- LivePerson, Inc. (NASDAQ: LPSN), a global leader in conversational AI, and Adobe today announced an integration to help brands transform digital customer experience by seamlessly extending personalization from digital experiences into messaging channels and one-to-one conversations at massive scale.

Eighty-eight percent of consumers report they are more likely to do business with companies that interact with them in a personalized way. Through the LivePerson and Adobe integration, brands can offer more personalized customer experiences. These customized journeys can help brands build on the success that enterprises already using LivePerson's Conversational Cloud have seen to date, including conversion rate increases of as much as 10x.

The LivePerson-Adobe combination focuses on the seamless integration of LivePerson's Conversational Cloud with Adobe Experience Cloud to help brands serve highly personalized and contextualized messages, recommendations, and offers on their customers' favorite messaging channels. The integration empowers brands to:

• Enrich customer intelligence, track attribution, and drive long-term customer value by easily sharing intent data from customer conversations on the Conversational Cloud with insights on that customer's activity and history from Adobe Analytics
• Capture more qualified leads and accelerate net-new conversions by integrating the Conversational Cloud with Adobe Marketo Engage for proactive, automated conversations
• Increase sale conversions and decrease checkout abandonment by offering relevant assistance at any point in the buying journey
• Apply LivePerson's best-in-class Natural Language Understanding, built on over 20 years of goal-based customer conversation data, to these engagements

More than ten Fortune 100 brands are already integrating between LivePerson's Conversational Cloud and Adobe Experience Cloud.

"Our integration with Adobe means brands can transform their digital experiences with conversations that are both massively automated and deeply personalized," said Rob LoCascio, founder and CEO of LivePerson. "It's incredibly powerful to connect a conversation you're having with a customer directly to that customer's activity and history. Now, with conversational AI's ability to gather information from customers in a natural-feeling dialogue, brands can gain all the benefits of enhanced personalization without violating their customers' trust." 

"Customers demand personalization no matter where they are in their journey. Through LivePerson's integration with Adobe Experience Cloud, brands can seamlessly personalize conversations and digital experiences to meet and exceed customer expectations," said Cody Crnkovich, Head of Partner Programs, Adobe Experience Cloud at Adobe.

For more information, visit LivePerson's website.

About LivePerson, Inc.:
LivePerson makes life easier for people and brands everywhere through trusted conversational AI. Our 18,000 customers, including leading brands like HSBC, Orange, GM Financial, and The Home Depot, use our conversational solutions to orchestrate humans and AI at scale and create a convenient, deeply personal relationship — a conversational relationship — with their millions of consumers. LivePerson has been named to Fast Company's World's Most Innovative Companies list for its leadership in artificial intelligence. For more information about LivePerson (NASDAQ: LPSN), please visit www.liveperson.com.

Contact:
Mike Tague
mtague@liveperson.com

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SOURCE LivePerson, Inc.

FAQ

What is the significance of the LivePerson and Adobe integration?

The integration allows brands to enhance personalization in customer interactions, improving overall customer experience and potentially increasing conversion rates.

How many brands are currently using LivePerson's Conversational Cloud with Adobe Experience Cloud?

More than ten Fortune 100 brands are using the integration between LivePerson's Conversational Cloud and Adobe Experience Cloud.

What benefits does LivePerson's integration offer to businesses?

Businesses benefit by enriching customer intelligence, capturing more qualified leads, and increasing sale conversions while decreasing checkout abandonment.

How does LivePerson's Conversational Cloud improve customer interactions?

It allows for personalized and contextual communication, directly connecting customer conversations to their previous interactions.