Zinnia Announces New Strategic Relationship With LPL Financial to Streamline Insurance Fulfillment
Zinnia, a leading life & annuity insurance technology services company, has announced a strategic relationship with LPL Financial, the largest broker-dealer in the U.S. This partnership will provide LPL's network of over 23,000 financial advisors with a simplified way to manage life insurance for their clients through the Policygenius Pro by Zinnia platform.
The turnkey insurance platform offers access to a wide variety of insurers, coverage types, and policy options, helping to accelerate life insurance sales and streamline the application process. LPL advisors will benefit from unique quoting tools, built-in referral processes, and support from expert licensed insurance agents, significantly reducing time spent on applications and placement times.
This collaboration aims to simplify insurance fulfillment for advisors, aligning with Zinnia's vision to transform how advisors handle life insurance for their clients, while supporting LPL's goal of helping financial professionals build competitive businesses and serve their clients' best interests.
Zinnia, un'azienda leader nei servizi tecnologici per l'assicurazione sulla vita e le rendite, ha annunciato una partnership strategica con LPL Financial, il più grande broker-dealer negli Stati Uniti. Questa collaborazione fornirà alla rete di oltre 23.000 consulenti finanziari di LPL un modo semplificato per gestire le assicurazioni sulla vita per i loro clienti attraverso la piattaforma Policygenius Pro by Zinnia.
La piattaforma assicurativa chiavi in mano offre accesso a una vasta gamma di assicuratori, tipi di copertura e opzioni di polizza, contribuendo ad accelerare le vendite di assicurazioni sulla vita e a semplificare il processo di richiesta. I consulenti LPL beneficeranno di strumenti di preventivazione unici, processi di riferimento integrati e supporto da parte di esperti agenti assicurativi autorizzati, riducendo significativamente il tempo dedicato alle pratiche e ai tempi di collocamento.
Questa collaborazione mira a semplificare l'adempimento delle assicurazioni per i consulenti, allineandosi alla visione di Zinnia di trasformare il modo in cui i consulenti gestiscono l'assicurazione sulla vita per i loro clienti, sostenendo al contempo l'obiettivo di LPL di aiutare i professionisti finanziari a costruire attività competitive e servire al meglio gli interessi dei loro clienti.
Zinnia, una empresa líder en servicios tecnológicos de seguros de vida y anualidades, ha anunciado una relación estratégica con LPL Financial, el mayor corredor de bolsa en EE.UU. Esta asociación proporcionará a la red de más de 23.000 asesores financieros de LPL una manera simplificada de gestionar el seguro de vida para sus clientes a través de la plataforma Policygenius Pro by Zinnia.
La plataforma de seguros llave en mano ofrece acceso a una amplia variedad de aseguradoras, tipos de cobertura y opciones de póliza, ayudando a acelerar las ventas de seguros de vida y agilizar el proceso de solicitud. Los asesores de LPL se beneficiarán de herramientas de cotización únicas, procesos de referencia integrados y apoyo de agentes de seguros licenciados expertos, reduciendo significativamente el tiempo dedicado a las solicitudes y los tiempos de colocación.
Esta colaboración tiene como objetivo simplificar el cumplimiento de seguros para los asesores, alineándose con la visión de Zinnia de transformar la manera en que los asesores manejan el seguro de vida para sus clientes, al tiempo que apoya el objetivo de LPL de ayudar a los profesionales financieros a construir negocios competitivos y servir mejor los intereses de sus clientes.
진니아(Zinnia)는 생명 및 연금 보험 기술 서비스의 선도 기업으로서 미국 최대의 중개 딜러인 LPL 금융(LPL Financial)과 전략적 관계를 맺었다고 발표했다. 이 파트너십은 LPL의 네트워크에 속한 23,000명 이상의 금융 자문가들에게 진니아의 Policygenius Pro 플랫폼을 통해 고객의 생명 보험을 관리하는 간소화된 방법을 제공할 것이다.
이 턴키 보험 플랫폼은 다양한 보험사, 보장 유형 및 정책 옵션에 접근할 수 있게 하여 생명 보험 판매를 가속화하고 신청 프로세스를 간소화한다. LPL 자문가는 독창적인 견적 도구, 내장된 추천 프로세스 및 숙련된 권한 있는 보험 대리인의 지원을 통해 신청 및 배치에 소요되는 시간을 크게 줄일 수 있을 것이다.
이 협업은 자문가를 위한 보험 이행을 간소화하는 것을 목표로 하고 있으며, 고객을 위한 생명 보험 관리 방식을 변화시키겠다는 진니아의 비전과 일치하며, 금융 전문가들이 경쟁력 있는 비즈니스를 구축하고 고객의 최선의 이익을 위해 서비스를 제공하도록 돕겠다는 LPL의 목표를 지원한다.
Zinnia, une entreprise leader dans les services technologiques d'assurance vie et de rentes, a annoncé une relation stratégique avec LPL Financial, le plus grand courtier en valeurs mobilières aux États-Unis. Ce partenariat offrira au réseau de plus de 23 000 conseillers financiers de LPL un moyen simplifié de gérer l'assurance vie pour leurs clients via la plateforme Policygenius Pro by Zinnia.
La plateforme d'assurance clé en main offre un accès à une grande variété d'assureurs, de types de couverture et d'options de police, aidant à accélérer les ventes d'assurance vie et à rationaliser le processus de demande. Les conseillers LPL bénéficieront d'outils de devis uniques, de processus de recommandation intégrés et du soutien d'agents d'assurance agréés experts, réduisant considérablement le temps consacré aux demandes et aux délais de placement.
Cette collaboration vise à simplifier la réalisation des assurances pour les conseillers, s'alignant sur la vision de Zinnia de transformer la manière dont les conseillers gèrent l'assurance vie pour leurs clients, tout en soutenant l'objectif de LPL d'aider les professionnels de la finance à développer des entreprises compétitives et à servir au mieux les intérêts de leurs clients.
Zinnia, ein führendes Unternehmen für Technologie-Services im Bereich Lebens- und Rentenversicherungen, hat eine strategische Partnerschaft mit LPL Financial bekannt gegeben, dem größten Broker-Dealer in den USA. Diese Partnerschaft wird dem Netzwerk von über 23.000 Finanzberatern von LPL einen vereinfachten Weg bieten, um Lebensversicherungen für ihre Kunden über die Policygenius Pro by Zinnia Plattform zu verwalten.
Die schlüsselfertige Versicherungsplattform bietet Zugang zu einer Vielzahl von Versicherern, Deckungsarten und Policenoptionen und hilft dabei, den Verkauf von Lebensversicherungen zu beschleunigen und den Antragsprozess zu optimieren. LPL-Berater profitieren von einzigartigen Angebotstools, integrierten Vermittlungsprozessen und Unterstützung durch erfahrene, lizenzierte Versicherungsagenten, was die für Anträge und Platzierungen benötigte Zeit erheblich reduziert.
Diese Zusammenarbeit zielt darauf ab, die Versicherungsabwicklung für Berater zu vereinfachen und synchronisiert sich mit Zinnias Vision, wie Berater Lebensversicherungen für ihre Kunden handhaben, neu zu gestalten, während sie LPLs Ziel unterstützt, Finanzfachleuten beim Aufbau wettbewerbsfähiger Geschäfte zu helfen und deren Kundeninteressen bestmöglich zu dienen.
- Strategic partnership with LPL Financial, the largest U.S. broker-dealer
- Access to over 23,000 financial advisors through LPL's network
- Potential for accelerated life insurance sales and streamlined processes
- Reduced time spent on applications and shorter placement times for advisors
- None.
Insights
This strategic partnership between Zinnia and LPL Financial represents a significant development in the insurance technology sector. By integrating Policygenius Pro by Zinnia into LPL's network, the largest broker-dealer in the U.S. is poised to streamline its life insurance processes substantially. This move could potentially increase LPL's efficiency and revenue in the insurance segment.
The collaboration addresses a critical pain point in the financial advisory industry - the complexity and time-consuming nature of life insurance sales. By simplifying the process, LPL advisors can potentially increase their insurance-related business without sacrificing time for other client services. This could lead to higher revenue per advisor and improved client satisfaction.
For LPL Financial (LPLA), this partnership may result in increased market share in the life insurance sector and potentially higher profit margins. However, the actual impact on LPLA's bottom line will depend on adoption rates among advisors and the effectiveness of the Zinnia platform in driving insurance sales. Investors should monitor future earnings reports for indications of increased insurance-related revenue or improved advisor productivity.
The Zinnia-LPL partnership signifies a major shift towards digitalization in the traditionally paper-heavy life insurance industry. Policygenius Pro's turnkey platform offers a comprehensive solution that could dramatically reduce the time and complexity involved in life insurance sales. This efficiency gain is important in an era where financial advisors are expected to provide holistic wealth management services.
The platform's ability to offer a wide variety of insurers and policy options through a single interface is a game-changer. It addresses the fragmentation issue in the insurance market, potentially leading to better product matching for clients and increased sales for advisors. The built-in referral processes and support from licensed insurance agents further enhance the value proposition.
For LPLA investors, this move positions the company at the forefront of the InsurTech revolution in the advisory space. It could lead to a competitive advantage, attracting more advisors to LPL's network and retaining existing ones by providing superior tools. Long-term, this could translate to increased market share and higher valuations for LPLA, provided the implementation is successful and adoption rates are high.
This relationship brings the wide variety of insurers and policy options on the Zinnia Marketplace to the largest broker-dealer* in the
Policygenius Pro by Zinnia is a turnkey insurance platform that will help LPL’s network of financial advisors and credit unions accelerate life insurance sales and enable their clients to access the wide variety of insurers, coverage types, and policy options.
By leveraging these unique quoting tools from Zinnia along with its built-in referral processes, LPL advisors can significantly cut down on time spent on life insurance applications and cut placement times, while providing their clients top-tier customer service. LPL advisors receive support from a team of expert licensed insurance agents from Policygenius for case management, underwriting, and product support.
“Our goal is to help our financial professionals build a competitive business while serving their clients’ best interests and we're proud to work with Zinnia, which is paving the way in simplifying insurance for agents and consumers,” Tim Dona, SVP of Insurance at LPL, said. “Life insurance is a necessary component of any client’s financial plan, but the fragmented nature of the industry makes it challenging for our advisors to provide a smooth client experience in a timely manner. Aligning with Policygenius Pro is a huge step in the right direction to helping our advisors spend less time chasing administrative requirements and more time helping American families with their goal of achieving financial security.”
“Our solution simplifies the fulfillment process for advisors and is central to our vision to transform how advisors find, recommend, fulfill, and service life insurance for their clients,” John Borley, Senior Director of Business Development at Zinnia, said. “We’re excited to align with such an innovative institution that believes in our vision of building the modern rails of the insurance industry.”
*As reported by Financial Planning magazine, 1996-2023, based on total revenue.
About Zinnia
Zinnia, an Eldridge Industries business, simplifies insurance. Delivering comprehensive solutions for the industry’s most critical needs and creating the modern rails of the insurance industry, Zinnia better enables carriers and distributors to build, sell, and service insurance, ultimately helping more people get the coverage they need and the service they deserve. Zinnia is also backed by funds managed by KKR, a leading global investment firm. To learn more about Zinnia, please visit https://zinnia.com/.
About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) was founded on the principle that LPL should work for advisors and institutions, and not the other way around. Today, LPL is a leader in the markets we serve, serving more than 23,000 financial advisors, including advisors at approximately 1,000 institutions and at approximately 580 registered investment advisor firms nationwide. We are steadfast in our commitment to the advisor-mediated model and the belief that Americans deserve access to personalized guidance from a financial professional. At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.
Securities and Advisory services offered through LPL Financial LLC ("LPL Financial"), a registered investment advisor. Member FINRA/SIPC. LPL Financial and its affiliated companies provide financial services only from
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For more information
Zinnia
Prosek Partners
pro-zinnia@prosek.com
LPL Financial
Kendra Galante, VP of Public Relations
kendra.galante@lplfinancial.com
Source: Zinnia
FAQ
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