Lpl Financial Stock Price, News & Analysis

LPL Financial (LPLA) has announced significant technology updates for Q1 2025, introducing 80 new product enhancements to improve advisor and client experiences. Key improvements include:

The LPL Alts Connect platform reduces alternative investment order time by 70%, while a new AI-powered digital marketing platform has helped subscribing advisors grow assets 39% faster than peers. Other enhancements include ClientWorks Rebalancer updates, streamlined retirement plan fee processing, and AI integration through Adobe Acrobat AI Assistant and Box AI.

The company has appointed Vaughn Harvey as EVP and Chief Data and AI Officer to lead data and AI initiatives. LPL received the BISA 2025 Technology Innovation Award for Meeting Manager, and their CISO was recognized on the Cyber 25 Women of Impact List. LPL currently supports over 29,000 financial advisors and 1,200 financial institutions, managing approximately $1.8 trillion in assets.

LPL Financial (LPLA) has announced that financial advisors Duane Dollar and Phillip Owens have joined LPL Financial's platforms to launch PCC Wealth Partners. The team, previously with Ameriprise, manages approximately $315 million in advisory, brokerage and retirement plan assets. Based in The Woodlands near Houston, the advisors have nearly 50 years of combined industry experience and focus on clients nearing or in retirement.

The firm's name PCC stands for "principles, care and comprehensive approach," reflecting their integrated client service model. The move to LPL was driven by their desire for greater independence, flexibility, and growth opportunities. LPL Financial currently supports over 29,000 financial advisors and approximately 1,200 financial institutions, with about $1.8 trillion in brokerage and advisory assets under management.

LPL Financial (LPLA) has launched its first-ever major brand campaign titled "What If You Could?" featuring actress Anna Kendrick. The campaign, which includes video, social, out-of-home, print, and digital ads, marks LPL's first direct-to-consumer marketing initiative. As one of the fastest-growing wealth management firms in the U.S., LPL currently services approximately $1.8 trillion in assets for about 7 million Americans through its network of over 29,000 financial advisors and approximately 1,200 financial institutions.

The campaign, led by CEO Rich Steinmeier and Chief Marketing Officer Christa Carone, aims to elevate the firm's brand strength and reach new audiences. Founded in 1989 as an alternative to traditional Wall Street firms, LPL Financial has grown to become a leader in the financial advisor-mediated marketplace, providing various advisor affiliation models, investment solutions, and fintech tools.

LPL Financial (NASDAQ:LPLA) has launched its new Alts Learning Hub, a comprehensive alternative investments education platform designed to help advisors better incorporate alternative investments into their practice. The platform comes as advisor-intermediated illiquid alternative assets are projected to grow from $1.4 trillion to $2.4 trillion over the next five years, with alternative investments expected to represent 23% of assets under management in the next three years, up from 13% today.

The Alts Learning Hub features centralized access to curated content, streamlined learning experiences, and continuing education opportunities through a partnership with CAIA Association, offering 15 CE credits for CIMA and CFP professionals. The platform is available to all advisors regardless of affiliation and complements LPL's existing suite of resources, including LPL Alts Connect.

LPL Financial (LPLA) reported strong Q1 2025 results with net income of $319 million and diluted EPS of $4.24, up 11% year-over-year. Adjusted EPS increased 22% to $5.15. Total advisory and brokerage assets grew 25% to $1.8 trillion, with advisory assets reaching $977 billion. The company achieved $71 billion in total organic net new assets, including $27 billion from Prudential Advisors and $16 billion from Wintrust. Notable developments include the announced acquisition of Commonwealth Financial Network ($285 billion in assets), completion of Prudential onboarding, and a new strategic relationship with First Horizon Bank. LPL also issued $1.7 billion of common stock and $2.75 billion in senior unsecured notes to fund acquisitions. The company declared a $0.30 per share dividend payable June 12, 2025.

LPL Financial (LPLA) has announced that West Texas Investments, a women-led financial advisory team, has joined LPL's broker-dealer, RIA, and custodial platforms. The team, consisting of Stephanie Stewart, Debra Hedgcoth, and Madison Wentland, previously managed approximately $170 million in assets at B. Riley Wealth Advisors.

Based in Lubbock, Texas, the team brings over 40 years of combined industry experience and employs a "Discover, Design and Deliver" approach to financial planning. The transition to LPL Financial was driven by their desire to enhance client offerings through LPL's integrated technology and extensive back-office services, including Marketing and Paraplanning Solutions.

LPL Financial currently supports nearly 29,000 financial advisors and approximately 1,200 financial institutions, managing about $1.7 trillion in brokerage and advisory assets for approximately 6 million Americans.

LPL Financial (LPLA) has launched WealthVision Essentials, a comprehensive financial planning platform powered by eMoney, available to all LPL advisors at no additional cost. The platform includes stand-alone planning modules, an interactive client portal, and seamless integration with LPL's ClientWorks platform.

Data from LPL's top 10% of advisors shows they are 53% more likely to offer estate planning, 41% more likely to offer tax planning, 28% more likely to offer retirement plan consulting, and 17% more likely to offer insurance. The company serves nearly 29,000 financial advisors and approximately 1,200 financial institutions, managing about $1.7 trillion in brokerage and advisory assets for approximately 6 million Americans.

The rollout will occur throughout Q2 2025, aiming to help advisors differentiate themselves from robo-advisors and provide more personalized financial guidance.

LPL Financial (NASDAQ: LPLA) has announced that Northern Advisory Group, a team of 10 financial advisors, has joined LPL's broker-dealer, RIA, and custodial platforms from Osaic. The group, led by partners Richard DiTaranto, Brian DiBrino, and Jeff Miller, manages approximately $300 million in advisory, brokerage and retirement plan assets.

Based in Fairfield, N.J., Northern Advisory Group specializes in providing holistic wealth management services with a focus on client education and customized financial planning. The team chose LPL Financial after a thorough due diligence process, citing enhanced service experiences, robust technology platform, and efficient client support as key factors in their decision.

LPL Financial currently supports nearly 29,000 financial advisors and approximately 1,200 financial institutions, with approximately $1.7 trillion in brokerage and advisory assets under management on behalf of about 6 million Americans.

LPL Financial (NASDAQ: LPLA) has announced that financial advisor R. Brennan Barlow and his team at Barlow Capital Advisors have joined LPL's broker-dealer, RIA, and custodial platforms from Raymond James. Based in Flower Mound, Texas, Barlow manages approximately $250 million in advisory, brokerage, and retirement plan assets. The second-generation advisor founded his practice in 2009, focusing on wealth management with a "Three P's" approach: protecting wealth, preserving lifestyle, and preventing retirement surprises.

The team, including Senior Client Service Associate Keri Alanis and Client Service Associate Amanda Barlow, chose LPL Financial for its enhanced flexibility and service options. LPL Financial currently supports nearly 29,000 financial advisors and approximately 1,200 financial institutions, with about $1.7 trillion in brokerage and advisory assets under management on behalf of approximately 6 million Americans.