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LPL Financial Welcomes Prosperity Investment Management

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LPL Financial announced that Prosperity Investment Management has joined LPL's broker-dealer, RIA and custodial platforms, bringing approximately $140 million in advisory, brokerage and retirement plan assets from Osaic. The Chico, California-based firm, founded by Robert Anderson and now led by his son RJ Anderson, offers investment management, financial planning, retirement planning, and estate planning services. The team chose LPL for its technology, scale, and service commitment, with Rob Anderson returning to LPL where he previously worked from 1990 to 2004.

LPL Financial ha annunciato che Prosperity Investment Management si è unita alle piattaforme di broker-dealer, RIA e custodia di LPL, portando circa 140 milioni di dollari in attivi di consulenza, intermediazione e piani pensionistici da Osaic. La società con sede a Chico, California, fondata da Robert Anderson e attualmente guidata da suo figlio RJ Anderson, offre servizi di gestione patrimoniale, pianificazione finanziaria, pianificazione della pensione e pianificazione patrimoniale. Il team ha scelto LPL per la sua tecnologia, scalabilità e impegno nel servizio, con Rob Anderson che torna a LPL dove aveva già lavorato dal 1990 al 2004.

LPL Financial anunció que Prosperity Investment Management se ha unido a las plataformas de broker-dealer, RIA y custodia de LPL, aportando aproximadamente 140 millones de dólares en activos de asesoría, corretaje y planes de jubilación de Osaic. La firma, con sede en Chico, California, fue fundada por Robert Anderson y ahora es liderada por su hijo RJ Anderson, ofreciendo servicios de gestión de inversiones, planificación financiera, planificación de jubilación y planificación patrimonial. El equipo eligió LPL por su tecnología, escala y compromiso con el servicio, con Rob Anderson regresando a LPL, donde trabajó anteriormente desde 1990 hasta 2004.

LPL Financial은 Prosperity Investment Management가 LPL의 중개인-딜러, RIA 및 수탁 플랫폼에 합류하여 Osaic로부터 약 1억 4천만 달러의 자문, 중개 및 퇴직 연금 자산을 가져왔다고 발표했습니다. 캘리포니아 주 치코에 본사를 둔 이 회사는 로버트 앤더슨이 설립하였고 현재 그의 아들 RJ 앤더슨이 이끌고 있으며, 투자 관리, 재정 계획, 퇴직 계획 및 재산 계획 서비스를 제공합니다. 이 팀은 LPL의 기술, 규모 및 서비스 헌신을 이유로 LPL을 선택하였으며, 로브 앤더슨은 1990년부터 2004년까지 근무했던 LPL로 돌아왔습니다.

LPL Financial a annoncé que Prosperity Investment Management a rejoint les plateformes de courtage, RIA et de conservation de LPL, apportant environ 140 millions de dollars d'actifs en conseil, courtage et plans de retraite provenant d'Osaic. La société, basée à Chico, en Californie, fondée par Robert Anderson et maintenant dirigée par son fils RJ Anderson, propose des services de gestion d'investissement, de planification financière, de planification de la retraite et de planification successorale. L'équipe a choisi LPL pour sa technologie, son échelle et son engagement en matière de service, Rob Anderson revenant à LPL où il a précédemment travaillé de 1990 à 2004.

LPL Financial gab bekannt, dass Prosperity Investment Management den Broker-Dealer-, RIA- und Depot-Plattformen von LPL beigetreten ist und etwa 140 Millionen Dollar an Vermögenswerten aus Beratung, Brokerage und Rentenplänen von Osaic mitbringt. Die in Chico, Kalifornien, ansässige Firma wurde von Robert Anderson gegründet und wird jetzt von seinem Sohn RJ Anderson geleitet. Sie bietet Dienstleistungen in den Bereichen Vermögensverwaltung, Finanzplanung, Altersvorsorgeplanung und Nachlassplanung an. Das Team wählte LPL aufgrund seiner Technologie, Größenordnung und Serviceverpflichtung, wobei Rob Anderson zu LPL zurückkehrte, wo er zuvor von 1990 bis 2004 tätig war.

Positive
  • Acquired new advisory team with $140 million in assets
  • Expanded presence in California market
  • Demonstrates ability to attract established firms from competitors
Negative
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Insights

The addition of Prosperity Investment Management, managing $140 million in assets, represents a relatively small acquisition for LPL Financial given its massive scale serving over 23,000 advisors. However, this move highlights LPL's continued execution of its growth strategy through advisor recruitment amid industry consolidation. The father-son team brings valuable expertise combining traditional financial planning with tax optimization services - an increasingly important differentiator in wealth management.

While the immediate financial impact is minimal relative to LPL's $23 billion market cap, the recruitment success demonstrates LPL's competitive advantages in technology and support services that continue attracting advisors from rivals like Osaic. This "return home" story of Rob Anderson also validates LPL's advisor-centric business model and platform improvements over the past two decades.

SAN DIEGO, Nov. 14, 2024 (GLOBE NEWSWIRE) -- LPL Financial LLC, announced today that the financial advisors at Prosperity Investment Management have joined LPL Financial’s broker-dealer, RIA and custodial platforms. They reported having approximately $140 million in advisory, brokerage and retirement plan assets* and join LPL from Osaic.

Based in a renovated historic building in downtown Chico, Calif., Prosperity Investment Management was founded by seasoned financial advisor Robert “Rob” B. Anderson, CFP®. His son, RJ Anderson, CPA, joined the business in 2020 following an initial career in accounting and now leads the firm as a financial advisor. They offer a broad spectrum of financial services to individuals and business owners, including investment management, financial planning, retirement planning and estate planning.

“We are a holistic financial firm committed to helping people pursue their financial goals and life aspirations,” RJ said. “With my background as a CPA, we make sure to watch for tax implications. We understand it’s not just what you make but what you keep that’s important.”

As the financial services landscape continues to evolve, the team decided it was time to find a new strategic partner. They chose to move their business to LPL, which is a return for Rob, who worked with LPL from 1990 to 2004.

“With so much consolidation across the industry, we wanted to find a permanent home for the long term. We found that at LPL Financial,” RJ said. “We joined LPL because of its industry-leading technology, scale and commitment to service. Being able to serve our clients more effectively and make trades in a more efficient way will allow us to spend more time doing we do best: managing investments and guiding our clients toward their financial aspirations. We are excited to be part of the LPL family and look forward to a successful relationship.” 

Scott Posner, LPL Executive Vice President, Business Development, said, “At LPL, we’re committed to helping advisors develop their ideal practice by offering strategic business solutions, innovative technology and personalized support to help them create elevated experiences for clients. We extend a warm welcome to Rob and RJ and look forward to supporting Prosperity Investment Management for years to come.”

Related

Advisors, learn how LPL Financial can help take your business to the next level.

About LPL Financial

LPL Financial Holdings Inc. (Nasdaq: LPLA) was founded on the principle that LPL should work for advisors and institutions, and not the other way around. Today, LPL is a leader in the markets we serve, serving more than 23,000 financial advisors, including advisors at approximately 1,000 institutions and at approximately 580 registered investment advisor firms nationwide. We are steadfast in our commitment to the advisor-mediated model and the belief that Americans deserve access to personalized guidance from a financial professional. At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

Securities and Advisory services offered through LPL Financial LLC ("LPL Financial"), a registered investment advisor. Member FINRA/SIPC. LPL Financial and its affiliated companies provide financial services only from the United States. Prosperity Investment Management and LPL are separate entities. LPL Financial does not offer tax advice or tax related service.

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.

We routinely disclose information that may be important to shareholders in the "Investor Relations" or "Press Releases" section of our website.

*Value approximated based on asset and holding details provided to LPL from end of year, 2023.

Media Contact: 
Media.relations@LPLFinancial.com 
(704) 996-1840

Tracking #654495


FAQ

How much in assets did Prosperity Investment Management bring to LPL Financial (LPLA)?

Prosperity Investment Management brought approximately $140 million in advisory, brokerage and retirement plan assets to LPL Financial.

When did Prosperity Investment Management join LPL Financial (LPLA)?

Prosperity Investment Management joined LPL Financial in November 2024, transitioning from Osaic.

Where is Prosperity Investment Management's office location after joining LPL Financial (LPLA)?

Prosperity Investment Management is based in a renovated historic building in downtown Chico, California.

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