LG Display Unveils the World's Largest Automotive Display to Advance Future Mobility at CES 2024

Rhea-AI Summary

LG Display (LGD) showcased ultra-large automotive display solutions, including the world's largest automotive display, at CES 2024. The company unveiled the '57-inch Pillar-to-Pillar (P2P) LCD' and the '32-inch Slidable OLED' for the first time. LG Display also introduced three concept cars equipped with automotive display solutions optimized for Software Defined Vehicles (SDVs). The '57-inch Pillar-to-Pillar LCD' received the 'CES® 2024 Innovation Award' for offering new mobility experiences. LG Display is expanding its automotive display business based on differentiated technologies and has secured ten premium global automakers. The company aims to create the world's best automotive display business.

Insights

Market Research Analyst

LG Display's announcement at CES 2024 of their ultra-large automotive display solutions, including the '57-inch Pillar-to-Pillar (P2P) LCD' and '32-inch Slidable OLED', signifies a strategic move to dominate the automotive display market. The company's focus on Software Defined Vehicles (SDVs) and the introduction of their 'third-generation Tandem OLED' technology align with the automotive industry's trend towards digitalization and autonomous driving capabilities.

From a market perspective, LG Display's emphasis on screenification, which involves increasing the size and number of displays in vehicles, caters to the rising consumer demand for enhanced in-vehicle experiences. This is particularly relevant as cars evolve into mobile living spaces, especially with the advent of autonomous driving. Their innovative displays could potentially set a new standard in the automotive industry, compelling competitors to follow suit.

LG Display's partnerships with ten premium global automakers within four years of initiating mass production of Automotive OLEDs showcases their rapid market penetration and strong industry relationships. This is likely to increase investor confidence in the company's growth trajectory and could influence LG Display's stock positively, as these developments may lead to higher sales and market share.

Automotive Industry Analyst

The automotive industry is undergoing a significant transformation, with Software Defined Vehicles (SDVs) representing the next frontier in vehicle technology. LG Display's product unveilings at CES 2024, particularly the '57-inch P2P LCD' and '32-inch Slidable OLED', are indicative of the company's commitment to innovation in this space. By leveraging its proprietary technologies like 'In-Cell Touch' and 'Tandem OLED', LG Display is positioning itself as a key supplier for the future of automotive interiors.

LG Display's ultra-large displays are designed to withstand extreme temperatures, a critical requirement for automotive applications, which suggests a focus on quality and reliability. This could lead to increased adoption by manufacturers looking for durable and high-performance display solutions. Furthermore, the company's expansion of production capabilities and attainment of the IATF16949 certification underscore its readiness to meet the growing demand for advanced automotive displays, potentially leading to increased market share and revenue.

Financial Analyst

LG Display's strategic initiatives, as demonstrated by their showcase at CES 2024, could have significant financial implications. The company's entry into the ultra-large automotive display market and the development of third-generation Tandem OLED technology may lead to substantial capital expenditures in research and development, as well as in expanding production facilities. However, these investments are likely to be offset by the long-term revenue potential from their partnerships with premium automakers.

The automotive display segment is becoming increasingly lucrative as vehicles incorporate more digital features. LG Display's early mover advantage and technological advancements, such as the ability to produce displays that function in extreme temperatures, could result in a competitive edge. Investors should monitor LG Display's market share growth and the adoption rate of its display solutions by automakers, as these factors will be critical in assessing the company's future profitability and stock performance.

SEOUL, South Korea, Jan. 9, 2024 /PRNewswire/ -- LG Display, the world's leading innovator of display technologies, announced today that it is showcasing a series of ultra-large automotive display solutions, including the world's largest automotive display, to accelerate innovations for future cars at CES 2024.

At its dedicated booth for automotive displays in the West Hall of LVCC, LG Display unveiled the world's largest automotive display, the '57-inch Pillar-to-Pillar (P2P) LCD,' and largest slidable panel, the '32-inch Slidable OLED,' for the first time.

To demonstrate its future vision for mobility, LG Display is introducing three concept cars equipped with automotive display solutions optimized for each stage of the development of Software Defined Vehicles (SDVs). These stages are called Shift, Evolution, and Beyond.

First, LG Display unveiled ultra-large display solutions designed for SDVs, which are characterized by "screenification," a concept that denotes the recent increase in the size and number of automotive displays that enable drivers and passengers to control a multitude of functions.

The '57-inch Pillar-to-Pillar LCD,' the world's largest single panel for automotive displays, covers the entire dashboard from the driver's seat to the front passenger's seat. With its ultra-large size, high-definition picture quality, reliability, durability, and exceptional design, the 57-inch P2P LCD has been recognized by the Consumer Technology Association (CTA) with a 'CES^® 2024 Innovation Award' for offering new mobility experiences for passengers.

Featuring a maximum curvature of 3,500R (or a curvature radius of 3,500mm), the 57-inch P2P LCD provides various driving information, climate controls, and other vehicle information at a glance and allows passengers to enjoy various content, such as movies or games, in high definition with exceptional touch responsiveness thanks to LG Display's proprietary 'In-Cell Touch' technology.

Unlike traditional panels, the 57-inch P2P LCD functions well in extreme temperatures ranging from -40°C to 85°C, boasting the reliability and durability required for an automotive display.

The '32-inch Slidable OLED,' the largest sliding panel in the world, is hidden in the ceiling and can be extended downward to form a large interior screen. With a maximum curvature of 30R (or a curvature radius of 30mm), its slim design doesn't require much space even when rolled up, providing maximum space efficiency in the limited confines of a vehicle. When in use, the 32-inch Slidable OLED delivers a QHD (2560x1440) resolution to increase immersion as well as high-sensitivity touch features for enhanced gaming, video conferences, and more.

In addition, LG Display is also introducing other ultra-large automotive display solutions such as the 'Ultra-large P-OLED P2P,' which combines a '12.3-inch P-OLED' display cluster with the '34-inch P-OLED' center fascia display to form a large singular display, and the expansive '48-inch LTPS (Low-Temperature Polysilicon) LCD' that seamlessly connects the dashboard from the driver's seat to the passenger's seat.

LG Display is bolstering its position as the global leader in automotive displays by expanding its automotive display business based on differentiated technologies, such as P-OLED, ATO (Advanced Thin OLED), and LTPS LCD.

The ultra-high-resolution P-OLED lineup features a flexible plastic substrate for a lightweight and flexible panel. ATO, on the other hand, utilizes glass substrates to offer the core strength of automotive OLED at a more competitive price point. In addition, LTPS LCD is a high-performance panel that enables larger and higher-resolution displays compared to existing LCDs.

Notably, LG Display's Automotive OLEDs consisting of P-OLED and ATO incorporate the company's pioneering Tandem OLED, a groundbreaking two-stack OLED technology that adds an extra organic emitting layer for brighter screens, optimal stability, and longer lifespans compared to single-layer OLEDs.

Last year, LG Display began the mass production of its second-generation Tandem OLED, which features higher brightness and enhanced durability while reducing power consumption by 40%. This year, the company has started developing its 'third-generation Tandem OLED' to further bolster brightness levels and power consumption over its predecessor.

Based on LG Display's product and technological competitiveness, the company secured ten premium global automakers across Europe, North America, and Korea within just four years of initiating the mass production of its Automotive OLEDs.

To solidify its position in the ultra-large automotive display market, LG Display is establishing a two-track production system in response to increasing demand for ultra-large automotive displays above 30 inches. With plans to begin mass production of automotive displays at its Paju plant after 2025, following its plant in Gumi, LG Display recently obtained the prerequisite international quality standard certification (IATF16949).

"Through our robust customer base, unmatched technologies, stable supply and quality, and dedicated Fab operation, we aim to create the world's best automotive display business," said Byeong-koo Kim, Senior Vice President and Head of Auto Business Group at LG Display.

Also in its booth, LG Display has divided the development of the SDV into three stages and created a zone for each one.

The Shift to SDV Zone illustrates the expanding size of automotive displays as SDVs gradually become the norm. Here, LG Display's 'Ultra-large P-OLED P2P' enables passengers to conveniently access features like basic driving controls and content viewing.

In the back, Rear Seat Entertainment (RSE) in the form of the '17-inch Foldable OLED' is integrated into the cabin, allowing rear passengers to enjoy movies on a large screen or even fold their display into a 12.3-inch tablet, providing a new experience that goes well beyond the capabilities of any conventional displays.

In the Evolution of SDV Zone, LG Display is presenting "user-centric solutions" including the 'Pop-up-type 48-inch LTPS LCD' and '18-inch Slidable OLED' that activate based on the passenger's needs to curate a space where driving and relaxation coexist.

To help achieve perfect harmony between the display and the cabin, a new 'Decorative Film' is attached to the screen to resemble interior materials used in vehicles, such as carbon or wood, when not in use.

In addition, the proprietary 'Thin Actuator Sound Solution,' which is just 30% of the weight and 10% of the thickness of a conventional car speaker, can be installed in various parts inside the vehicle, such as the display, ceiling, and floor, to produce a rich, 3D-immersive sound experience that surrounds the passenger.

In the Beyond SDV Zone, where fully autonomous driving is achieved, LG Display is showcasing various ultra-large automotive displays throughout the cabin, including the 57-inch P2P LCD and the 32-inch Slidable OLED that replace the steering wheel and help transform the vehicle from a means of transportation into a personalized living space.

As the autonomous vehicle navigates towards its destination, front seat passengers can utilize the 57-inch P2P LCD to attend video conferences, while rear seat passengers can enjoy movies on the 32-inch Slidable OLED' that retracts from the ceiling, allowing all passengers to indulge in work and leisure while on the road.

About LG Display

LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world's leading innovator of display technologies, including thin-film transistor liquid crystal and OLED displays. The company manufactures display panels in a broad range of sizes and specifications primarily for use in TVs, notebook computers, desktop monitors, automobiles, and various other applications, including tablets and mobile devices. LG Display currently operates manufacturing facilities in Korea and China, and back-end assembly facilities in Korea, China, and Vietnam. The company has approximately 70,707 employees operating worldwide. For more news and information about LG Display, please visit www.lgdisplay.com.

Media Contact:

Joo Yeon Jennifer Ha, Manager, Global PR Team
Email: hjy05@lgdisplay.com 

Hyojin Kim, Assistant Manager, Global PR Team
Email: kimhyojin_0806@lgdisplay.com

 

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SOURCE LG Display

FAQ

What did LG Display showcase at CES 2024?

LG Display showcased ultra-large automotive display solutions, including the '57-inch Pillar-to-Pillar (P2P) LCD' and the '32-inch Slidable OLED' for the first time.

What award did the '57-inch Pillar-to-Pillar LCD' receive?

The '57-inch Pillar-to-Pillar LCD' received the 'CES® 2024 Innovation Award' for offering new mobility experiences.

How is LG Display expanding its automotive display business?

LG Display is expanding its automotive display business based on differentiated technologies and has secured ten premium global automakers.

What is LG Display's aim regarding its automotive display business?

LG Display aims to create the world's best automotive display business through its robust customer base, unmatched technologies, stable supply and quality, and dedicated Fab operation.