Lowe's Launches New Exclusive Home Décor Brand, Origin21™, to Deliver Approachable, Modern Design for Everyday Living

Rhea-AI Summary

Lowe's has introduced its first modern style exclusive brand, Origin21, aimed at providing affordable and trendy home décor for millennials. This collection features a mix of items such as throw pillows, rugs, and patio furniture, all inspired by various styles and designed for modern living. Origin21 is part of Lowe's House of Style campaign, which focuses on delivering unexpected style finds. Products are currently available at Lowe's stores and online. The brand pays homage to 1921, the year of Lowe's founding, and aims to complete home improvement projects at exceptional value.

Positive

• Launch of Origin21 exclusive brand targeting millennial consumers.
• Wide range of trendy home décor items including furniture and accessories.
• Part of House of Style campaign aimed at enhancing consumer experience.
• Affordable pricing strategy to attract budget-conscious shoppers.

Negative

• None.

MOORESVILLE, N.C., Feb. 3, 2022 /PRNewswire/ -- Lowe's is elevating its efforts to provide "styles for every style" at unexpectedly affordable prices with the launch of its first modern style exclusive brand, Origin21, which delivers approachable, modern design for everyday living across the entire home. From inspiration, to installation, to completion, Lowe's is offering consumers everything they need to execute and finish their home projects, helping them to re-imagine the full potential of their home.

Designed by Lowe's for the stylish, trend-seeking millennial consumer looking to modernize their home style, Origin21 offers a refreshing approach to home décor, pairing function and beauty through on-trend items each season. The collection, which includes everything from throw pillows, rugs and patio furniture to light fixtures, faucets, and faux plants, pulls inspiration from various styles. The pieces from Origin21 feature clean lines, soft curves and natural materials that can stand alone or flow together in a single space. Architectural details and nods to mid-century modern and Scandinavian design round out the collection.

"While the line's name pays tribute to 1921, the year of Lowe's founding, Origin21 brings fresh modern style, designed to add the finishing touch to any room across the home," said Sarah Dodd, Lowe's senior vice president, global merchandising. "We're excited to bring Origin21 to our customers, which is just part of our larger goal to offer consumers everything they need to finish their home improvement projects, all at an exceptional value."

Available now, Origin21 products will initially include patio furniture and home décor accents alongside lighting, seasonal, outdoor living and lawn and garden items, with even more product assortment and styles to come. The new collection joins and complements Lowe's popular home décor private brand, allen + roth®, that delivers timeless and traditional looks. Both brands are part of the retailer's new House of Style campaign, which aims to surprise consumers with the unexpected style finds available at Lowe's and delivers on the company's goal to become the only retailer that completes the home style package through total home offerings, exceptional value and extensive selection in one location.

Consumers can shop Origin21 products exclusively at Lowe's stores nationwide and Lowes.com/Origin21. For more information about Lowe's House of Style campaign, visit Lowes.com/HouseofStyle.

About Lowe's 
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States and Canada. With fiscal year 2020 sales of nearly $90 billion, Lowe's and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com. 

Contact: Amy Allison 
Lowe's Companies, Inc.
amy.allison@lowes.com

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SOURCE Lowe's Companies, Inc.

FAQ

What is the Origin21 brand launched by Lowe's?

Origin21 is Lowe's first modern style exclusive brand that offers affordable and trendy home décor designed for the millennial consumer.

When was Origin21 launched?

Origin21 was launched on February 3, 2022.

What types of products are included in the Origin21 collection?

The Origin21 collection includes items such as throw pillows, rugs, patio furniture, light fixtures, faucets, and faux plants.

How does Origin21 fit into Lowe's House of Style campaign?

Origin21 complements Lowe's House of Style campaign by providing unexpected style finds and enhancing the overall home style experience for consumers.

Where can I purchase Origin21 products?

Origin21 products are available exclusively at Lowe's stores nationwide and on their website.