LOWE'S ANNOUNCES 5-YEAR, $100M COMMITMENT TO COMMUNITY IMPACT PROJECTS ACROSS AMERICA

Rhea-AI Summary

Lowe's has committed $100 million over five years to its new community impact program called Lowe's Hometowns, aiming to complete nearly 1,800 projects annually across the U.S. from 2022 to 2026. This includes 100 signature projects based on consumer nominations, enhancing local spaces significantly. The program builds on previous successes, revitalizing over 100 community areas and benefiting 1.3 million people during its 2021 initiative. The launch of this program coincides with increased demand for community support due to the pandemic, showcasing Lowe's dedication to improving homes and communities.

Positive

• Commitment of $100 million for community impact projects enhances brand image and local engagement.
• Plans to complete approximately 1,800 projects annually underscores a strong community connection.
• The involvement of Bobby Berk as ambassador adds visibility and appeal to the initiative.

Negative

• None.

MOORESVILLE, N.C., March 7, 2022 /PRNewswire/ -- Lowe's today announced a five-year, $100 million investment in the communities it serves – the company's largest-ever commitment of its kind – with a new community impact program called Lowe's Hometowns. Each year from 2022 through 2026, Lowe's Hometowns will complete nearly 1,800 community impact projects, including 100 signature projects chosen from consumer nominations, and nearly 1,700 projects selected through Lowe's stores across the country. The commitment is part of Lowe's goal to make homes better for all and builds on the success of its work with the 100 Hometowns program in 2021, which revitalized 100 community spaces and positively impacted more than 1.3 million people in honor of the company's centennial anniversary.  

The effort begins with the launch of a new annual initiative that invites people nationwide to visit Lowes.com/hometowns now through March 28 to nominate a deserving project in their hometowns. Lowe's will select 100 projects this year as part of Lowe's Hometowns and partner with community members and Lowe's associates to revitalize spaces such as neighborhood housing, parks, community centers, and more. The program comes at a critical time as communities and local organizations across America work hard to navigate the impact of the pandemic, with three-quarters of nonprofits reporting an increase in demand for services since the start of the pandemic.¹

"Each day, our associates and neighbors come together to help build and strengthen their communities. With this investment through Lowe's Hometowns, we are demonstrating our commitment to make homes – and hometowns – better for those in need," said Marvin R. Ellison, Lowe's chairman and CEO. "We look forward to working with communities across the country to make sure that our investments serve their needs and have a positive impact that lasts for years to come."

Lowe's is partnering with designer, author, and Emmy-nominated host Bobby Berk, who will serve as Lowe's Hometowns Ambassador, to execute this year's program. One nominated project will have the chance to be personally designed by Berk, bringing his design expertise and passion for giving back to help those in need. Additionally, to kick off Lowe's Hometowns, Berk has nominated My Friend's Place, a shelter in Los Angeles that offers comprehensive services to homeless youth, and he will oversee a refreshed design that will make the facility more comfortable and inviting for young people experiencing homelessness.

"As I travel across the country, I've seen how now, more than ever, communities need our help," said Berk. "Whether it is a safe space for kids to play after school or a training center to help job seekers get back on their feet, the projects we're taking on with Lowe's Hometowns will have real meaning for those in need. I'm excited to partner with Lowe's and get to know the incredible people and stories behind the projects that we'll take on."

Lowe's will partner with Berk and impact partner Points of Light to select and support the projects that will be undertaken as part of this year's program. Eligible project types include neighborhood housing, skilled trades education facilities, community centers and outdoor spaces. Selected projects will be announced this summer, with project work to begin shortly thereafter.

Visit Lowes.com/hometowns for complete program terms and to nominate a community project.

About Lowe's  
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 19 million customer transactions a week in the United States and Canada. With fiscal year 2021 sales of over $96 billion, Lowe's and its related businesses operate or service nearly 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Contact: Steve Salazar
Lowe's Companies Inc.
steve.j.salazar@lowes.com

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1Points of Light, "Civic Life Today: A Look At American Civic Engagement Amid a Global Pandemic," September 2020

 

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SOURCE Lowe's Companies, Inc.

FAQ

What is Lowe's new community impact program announced in March 2022?

Lowe's new community impact program, called Lowe's Hometowns, involves a $100 million investment over five years to complete nearly 1,800 projects annually, enhancing community spaces across the U.S.

How much is Lowe's investing in the Hometowns initiative?

Lowe's is investing $100 million over five years in the Lowe's Hometowns initiative.

What types of projects will be included in Lowe's Hometowns program?

The Lowe's Hometowns program will include projects such as neighborhood housing, parks, community centers, and skills education facilities.

How many signature projects will Lowe's select in 2022 for the Hometowns program?

Lowe's will select 100 signature projects in 2022 as part of the Hometowns program.

Who is the ambassador for Lowe's Hometowns program?

Bobby Berk, a designer and Emmy-nominated host, is the ambassador for the Lowe's Hometowns program.