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HGTV Home® by Sherwin-Williams Announces Cabinet & Furniture, a New Interior Paint That Helps Take Creative Visions Further

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HGTV Home® by Sherwin-Williams has launched Cabinet & Furniture paint, a new acrylic urethane enamel exclusively available at Lowe's. This innovative product offers a factory-like finish on cabinets and furniture, can be tinted to any color, and comes in satin and semi-gloss sheens. The paint is designed to help customers reimagine spaces without costly renovations, making it ideal for kitchens and bathrooms.

Key features include resistance to stains, scuffs, scratches, and moisture, as well as a mildew- and mold-resistant finish. It offers exceptional adhesion and coverage, prevents doors and drawers from sticking, and can be applied by brush, roller, or sprayer without leaving brush marks. The product aligns with current economic trends of homeowners opting to renovate existing spaces rather than move.

HGTV Home® di Sherwin-Williams ha lanciato Vernice per Armadi e Mobili, un nuovo smalto acrilico urethane disponibile esclusivamente da Lowe's. Questo prodotto innovativo offre una finitura simile a quella di fabbrica su armadi e mobili, può essere tinto in qualsiasi colore e disponibile in finiture satinata e semi-lucida. La vernice è progettata per aiutare i clienti a ridefinire gli spazi senza costose ristrutturazioni, rendendola ideale per cucine e bagni.

Le caratteristiche principali includono resistenza a macchie, abrasioni, graffi e umidità, oltre a una finitura resistente a muffe e funghi. Offre eccezionale adesione e copertura, previene l’adesione di porte e cassetti, e può essere applicata con pennello, rullo o spruzzatore senza lasciare segni di pennello. Il prodotto si allinea alle attuali tendenze economiche dei proprietari di casa che scelgono di ristrutturare gli spazi esistenti piuttosto che traslocare.

HGTV Home® de Sherwin-Williams ha lanzado pintura para armarios y muebles, un nuevo esmalte acrílico de uretano disponible exclusivamente en Lowe's. Este producto innovador ofrece un acabado similar al de fábrica en armarios y muebles, puede ser tintado en cualquier color, y está disponible en acabados satinado y semi-brillante. La pintura está diseñada para ayudar a los clientes a reimaginar espacios sin costosas renovaciones, siendo ideal para cocinas y baños.

Las características clave incluyen resistencia a manchas, marcas, rayones y humedad, así como un acabado resistente al moho y a los hongos. Ofrece una adhesión y cobertura excepcionales, evita que puertas y cajones se atasquen, y se puede aplicar con brocha, rodillo o pulverizador sin dejar marcas de brocha. El producto se alinea con las tendencias económicas actuales de propietarios que optan por renovar los espacios existentes en lugar de mudarse.

HGTV Home®에서 Sherwin-Williams가 캐비닛 및 가구용 페인트를 출시했습니다. 이 새로운 아크릴 우레탄 에나멜은 Lowe's에서만 독점적으로 제공합니다. 이 혁신적인 제품은 캐비닛과 가구에 공장과 같은 마감을 제공하며, 모든 색상으로 조정 가능하고 새틴 및 반광 마감으로 제공됩니다. 이 페인트는 고객이 비용이 많이 드는 개조 없이 공간을 재구상하는 데 도움을 주도록 설계되어 주방과 욕실에 이상적입니다.

주요 특징으로는 얼룩, 흠집, 스크래치 및 습기에 대한 저항, 곰팡이 및 곰팡이에 저항하는 마감이 포함됩니다. 또한 탁월한 접착력과 도포력을 제공하고, 문과 서랍이 달라붙는 것을 방지하며, 붓 자국 없이 붓, 롤러 또는 분무기로 도포할 수 있습니다. 이 제품은 주택 소유자들이 이사하기보다는 기존 공간을 개조하는 것을 선택하는 현재의 경제적 트렌드와 일치합니다.

HGTV Home® de Sherwin-Williams a lancé peinture pour armoires et meubles, un nouvel émail acrylique uréthane disponible exclusivement chez Lowe's. Ce produit innovant offre une finition d'usine sur les armoires et les meubles, peut être teint en toute couleur, et est proposé en finitions satinées et semi-brillantes. La peinture est conçue pour aider les clients à réinventer les espaces sans rénovations coûteuses, ce qui en fait un choix idéal pour les cuisines et les salles de bains.

Parmi les caractéristiques clés, on trouve une résistance aux taches, aux frottements, aux rayures et à l'humidité, ainsi qu'une fini résistante à la moisissure et aux champignons. Elle offre une adhérence et une couverture exceptionnelles, empêche les portes et tiroirs de coller, et peut être appliquée avec un pinceau, un rouleau ou un pulvérisateur sans laisser de marques de pinceau. Le produit s'aligne avec les tendances économiques actuelles des propriétaires qui choisissent de rénover leurs espaces existants plutôt que de déménager.

HGTV Home® von Sherwin-Williams hat Schrank- und Möbelmalerei eingeführt, ein neues acryl-urethan-basiertes Email, das exklusiv bei Lowe's erhältlich ist. Dieses innovative Produkt bietet ein fabrikähnliches Finish für Schränke und Möbel, kann in jede Farbe eingefärbt werden und ist in seidenmatt und halbglänzend erhältlich. Die Farbe wurde entwickelt, um Kunden zu helfen, Räume ohne kostspielige Renovierungen umzugestalten, was sie ideal für Küchen und Bäder macht.

Zu den Hauptmerkmalen gehören Widerstandsfähigkeit gegen Flecken, Kratzer, Abschürfungen und Feuchtigkeit sowie eine schimmel- und pilzresistente Oberfläche. Sie bietet außergewöhnliche Haftung und Deckkraft, verhindert, dass Türen und Schubladen kleben, und kann mit Pinsel, Rolle oder Sprühgerät aufgetragen werden, ohne Pinselabdrücke zu hinterlassen. Das Produkt entspricht den aktuellen wirtschaftlichen Trends, wonach Hausbesitzer es vorziehen, bestehende Räume zu renovieren, anstatt umzuziehen.

Positive
  • New product launch expanding HGTV Home by Sherwin-Williams product line
  • Exclusive availability at Lowe's stores and online
  • Versatile application on cabinets and furniture
  • Can be tinted to any color, offering flexibility for customers
  • Resistant to stains, scuffs, scratches, and moisture
  • Provides mildew- and mold-resistant finish
  • Aligns with current economic trends of home renovation
Negative
  • None.

Tinted to any color and offered in multiple sheens, this new product helps customers reimagine spaces without renovation

CLEVELAND, July 24, 2024 /PRNewswire/ -- HGTV Home® by Sherwin-Williams introduces Cabinet & Furniture paint, a new acrylic urethane enamel that provides a factory-like finish on cabinets and furniture, can be tinted to any color, and is offered in satin and semi-gloss sheens. Sold exclusively in store and online at Lowe's, this new product innovation contributes to the HGTV Home by Sherwin-Williams solid foundation of legendary quality paints and exceptional customer satisfaction.

Tinted to any color and offered in multiple sheens, this new product helps customers reimagine spaces without renovation

This product will help give new life to existing cabinetry and furniture without the high cost of renovation. Ideal for kitchens and bathrooms, HGTV Home by Sherwin-Williams Cabinet & Furniture paint resists stains, scuffs, scratches and moisture; provides a mildew- and mold-resistant finish; and easily cleans up with soap and water. Cabinet & Furniture paint provides a hard, factory-like finish with ultimate durability, exceptional adhesion and coverage, and prevents doors and drawers from sticking. The product applies like an oil-based paint by brush, roller or sprayer with no brush marks.

"We are excited to unveil our new Cabinet & Furniture paint to inspire homeowners to reimagine their spaces," said Krystal Mindeck, Product Marketing Director, HGTV Home® by Sherwin-Williams. "This product comes at the perfect time as economic trends show homeowners are staying in their current homes and renovating them to fit their evolving needs, but the cost of renovation is high. The Cabinet & Furniture paint provides a home refresh at a savings."

HGTV Home® by Sherwin-Williams products allow customers to paint with confidence as they are backed by the design expertise of HGTV, the legendary quality of Sherwin-Williams products and a Lifetime Limited Warranty. Visit hgtvhomebysherwinwilliams.com to learn more.

About HGTV Home® by Sherwin-Williams
HGTV Home by Sherwin-Williams launched in 2011, uniting the design expertise of HGTV and the legendary quality of Sherwin-Williams paints. HGTV Home by Sherwin-Williams delivers premium paints and designer-curated Color Collections that can be mixed and matched in any combination to create whole-home harmony and bring design dreams to life. Available exclusively at Lowe's. For more information, visit hgtvhomebysherwinwilliams.com.

About Sherwin-Williams Consumer Brands Group
Sherwin-Williams Consumer Brands Group offers innovative products to meet customers' paint and coating needs. The Consumer Brands Group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Purdy®, Krylon®, Minwax®, Thompson's® Water Seal®, Cabot® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit Sherwin.com.

About Warner Bros. Discovery Global Consumer Products 
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.   

About HGTV
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to just over 68 million U.S. households; a website, HGTV.com, that attracts an average of 11 million people each month; a social footprint of more than 34 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home® consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, X (formerly known as Twitter), Pinterest, Instagram, TikTok and Threads. HGTV is owned by Warner Bros. Discovery, a leading global media and entertainment company available in more than 220 countries and territories and 50 languages whose portfolio also includes Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Media Contact
Carmichael Lynch Relate for HGTV Home by Sherwin-Williams
hgsw@clynch.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/hgtv-home-by-sherwin-williams-announces-cabinet--furniture-a-new-interior-paint-that-helps-take-creative-visions-further-302205402.html

SOURCE HGTV Home by Sherwin-Williams

FAQ

What is the new HGTV Home by Sherwin-Williams Cabinet & Furniture paint available at Lowe's (LOW)?

It's a new acrylic urethane enamel that provides a factory-like finish on cabinets and furniture, can be tinted to any color, and is offered in satin and semi-gloss sheens. It's designed to help customers reimagine spaces without costly renovations.

What are the key features of HGTV Home by Sherwin-Williams Cabinet & Furniture paint sold at Lowe's (LOW)?

The paint resists stains, scuffs, scratches, and moisture; provides a mildew- and mold-resistant finish; offers exceptional adhesion and coverage; prevents doors and drawers from sticking; and can be applied by brush, roller, or sprayer without leaving brush marks.

How does the new HGTV Home by Sherwin-Williams paint at Lowe's (LOW) align with current economic trends?

The paint aligns with trends of homeowners staying in their current homes and renovating them to fit evolving needs, offering a cost-effective way to refresh spaces without expensive renovations.

What warranty does HGTV Home by Sherwin-Williams offer for their new Cabinet & Furniture paint at Lowe's (LOW)?

HGTV Home by Sherwin-Williams products, including the new Cabinet & Furniture paint, are backed by a Lifetime Warranty.

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Home Improvement Retail
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