Lovesac Announces Limited-Edition Home Furnishings Collaboration with KidSuper
Lovesac (LOVE) has announced a -edition home furnishings collaboration with KidSuper, launching the 'Get Comfy with KidSuper' collection. This partnership, following their successful February 2024 collaboration, merges Lovesac's comfort with KidSuper's streetwear aesthetics. The collection features four Lovesac product styles and a wearable item, inspired by KidSuper's iconic 'Kissing' print.
The launch campaign includes a 90's style sitcom commercial starring KidSuper's Colm Dillane. The collaboration will be showcased at KidSuper's NYFW comedy fashion show, 'Funny Business'. Products include the Kissing Puffer PillowSac Accent Chair ($2,025), Squattoman ($400), Throw Pillow ($200), Footsac Blanket ($500), and a Sweatshirt ($150). This -time collection represents a long-term partnership between the brands, focusing on product and experiential innovation.
Lovesac (LOVE) ha annunciato una collaborazione per arredamento domestico in edizione limitata con KidSuper, lanciando la collezione 'Get Comfy with KidSuper'. Questa partnership, dopo la loro collaborazione di successo nel febbraio 2024, unisce il comfort di Lovesac con l'estetica streetwear di KidSuper. La collezione presenta quattro stili di prodotto Lovesac e un articolo indossabile, ispirati all'iconica stampa 'Kissing' di KidSuper.
La campagna di lancio include uno spot commerciale in stile sitcom degli anni '90 con protagonista Colm Dillane di KidSuper. La collaborazione sarà presentata al fashion show comico di KidSuper per la NYFW, 'Funny Business'. I prodotti includono la Kissing Puffer PillowSac Accent Chair ($2,025), il Squattoman ($400), il Throw Pillow ($200), la Coperta Footsac ($500) e un Swearshirt ($150). Questa collezione rappresenta una partnership a lungo termine tra i brand, concentrandosi su innovazioni di prodotto e esperienziali.
Lovesac (LOVE) ha anunciado una colaboración de muebles para el hogar en edición limitada con KidSuper, lanzando la colección 'Get Comfy with KidSuper'. Esta asociación, tras su exitosa colaboración de febrero de 2024, fusiona la comodidad de Lovesac con la estética streetwear de KidSuper. La colección incluye cuatro estilos de productos de Lovesac y un artículo vestible, inspirado en el icónico estampado 'Kissing' de KidSuper.
La campaña de lanzamiento incluye un anuncio comercial al estilo de las sitcoms de los años 90 protagonizado por Colm Dillane de KidSuper. La colaboración se presentará en el desfile de moda cómico de KidSuper en la NYFW, 'Funny Business'. Los productos incluyen la Kissing Puffer PillowSac Accent Chair ($2,025), Squattoman ($400), Throw Pillow ($200), Footsac Blanket ($500) y una Sudadera ($150). Esta colección representa una colaboración a largo plazo entre las marcas, enfocándose en la innovación de productos y experiencias.
Lovesac (LOVE)는 KidSuper와 함께 홈 퍼니싱 협업을 발표하며 'Get Comfy with KidSuper' 컬렉션을 출시했습니다. 2024년 2월의 성공적인 협업에 이어, 이 파트너십은 Lovesac의 편안함과 KidSuper의 스트리트웨어 미학을 혼합합니다. 컬렉션은 KidSuper의 아이코닉한 'Kissing' 프린트에서 영감을 받은 네 가지 Lovesac 제품 스타일과 착용 가능한 아이템을 특징으로 합니다.
런칭 캠페인에는 KidSuper의 Colm Dillane이 출연하는 90년대 스타일의 시트콤 광고가 포함됩니다. 이번 협업은 KidSuper의 NYFW 코미디 패션쇼 'Funny Business'에서 선보일 예정입니다. 제품으로는 Kissing Puffer PillowSac Accent Chair ($2,025), Squattoman ($400), Throw Pillow ($200), Footsac Blanket ($500), 그리고 스웨트셔츠 ($150)가 포함됩니다. 이번 컬렉션은 브랜드 간의 장기적인 파트너십을 나타내며, 제품 및 경험 혁신에 중점을 두고 있습니다.
Lovesac (LOVE) a annoncé une collaboration de meubles d'intérieur en édition limitée avec KidSuper, lançant la collection 'Get Comfy with KidSuper'. Ce partenariat, suite à leur collaboration réussie de février 2024, fusionne le confort de Lovesac avec l'esthétique streetwear de KidSuper. La collection comprend quatre styles de produits Lovesac et un article vestimentaire, inspirés par l'imprimé emblématique 'Kissing' de KidSuper.
La campagne de lancement comprend une publicité dans le style des sitcoms des années 90 mettant en vedette Colm Dillane de KidSuper. La collaboration sera présentée lors du défilé de mode comique de KidSuper à la NYFW, 'Funny Business'. Les produits incluent la Kissing Puffer PillowSac Accent Chair ($2,025), le Squattoman ($400), le Throw Pillow ($200), la couverture Footsac ($500) et un Sweatshirt ($150). Cette collection représente un partenariat à long terme entre les marques, axé sur l'innovation produit et l'expérience.
Lovesac (LOVE) hat eine limitierte Möbelkollektion in Zusammenarbeit mit KidSuper angekündigt und die Kollektion 'Get Comfy with KidSuper' auf den Markt gebracht. Diese Partnerschaft, nach ihrer erfolgreichen Zusammenarbeit im Februar 2024, verbindet den Komfort von Lovesac mit der Streetwear-Ästhetik von KidSuper. Die Kollektion umfasst vier Lovesac-Produktstile und einen tragbaren Artikel, inspiriert von KidSupers ikonischem 'Kissing'-Druck.
Die Launchkampagne beinhaltet einen Werbespot im Stil einer Sitcom aus den 90ern, in dem KidSupers Colm Dillane zu sehen ist. Die Zusammenarbeit wird während der NYFW Comedy-Fashion-Show von KidSuper, 'Funny Business', vorgestellt. Zu den Produkten gehören der Kissing Puffer PillowSac Accent Chair ($2,025), Squattoman ($400), Throw Pillow ($200), Footsac Blanket ($500) und ein Sweatshirt ($150). Diese Kollektion stellt eine langfristige Partnerschaft zwischen den Marken dar, die sich auf Produkt- und Erlebnisinnovationen konzentriert.
- Expansion of product line with -edition collaboration
- Potential for increased brand visibility through NYFW showcase
- Diversification of target market by appealing to streetwear enthusiasts
- Higher-priced items (e.g., $2,025 Accent Chair) may boost revenue
- None.
The brands return to NYFW with a disruptive launch of exclusive products paired with satirical branded content sitcom "Get Comfy with KidSuper", merging artful streetwear with Lovesac comfort
This announcement follows the instant sensation of Lovesac and KidSuper's first collaboration in February 2024. The exclusive Blue Camo MovieSac and Squattoman Cover product drop first introduced consumers to the blended home comfort and artful streetstyle that only these two brands could create together. The latest capsule pushes these boundaries on the intersection of fashion and home even further, giving consumers more opportunities to bring their couture style into the living room.
The limited edition "Get Comfy with KidSuper" collection will include four Lovesac product styles and one completely original wearable (all highlighted in the sitcom commercial series) inspired by the world-renown KidSuper 'Kissing' print, which features two faces intertwining for a kiss. The viral Lovesac PillowSac Accent Chair product headlines the collection with additional styles including a matching Footsac, Squattoman, Accent Pillow, and Hoodie Sweatshirt.
"Lovesac sits at the sweet spot where versatility meets design, and when you combine that with KidSuper's bold disruption in fashion, it just made sense to give Colm an open canvas with Lovesac," said Lovesac CEO and Founder Shawn Nelson. "Letting him take our new PillowSac Accent Chair and stretch the limits of what's possible was an absolute no-brainer. The outcome? It's something truly unique—unlike anything we've ever done. The puffiest and comfiest Sac ever designed! I'm beyond excited that we got to break new ground together with this one-of-a-kind collaboration in the world of furniture."
The creative execution surrounding the collection launch campaign will be as unique as the limited-edition collection itself, coming to life through a 90's style sitcom creative concept for a commercial starring none other than artist, fashion, comedian, and musician trailblazer Colm Dillane, the visionary behind the KidSuper brand. A series of vignettes will center around the Kissing Puffer PillowSac Accent Chair design and will all take place in a fake living room set that nods to the 90s sitcom era.
In true disruptive fashion, the Lovesac and KidSuper campaign will physically come to life at KidSuper's
Compatible with existing Lovesac PillowSac, MovieSac and Squattoman Inserts, the brand's changeable, washable Covers offer the opportunity for customers to tailor their space to fit their current aesthetic and changing design needs. The limited-time-only styles will be sold individually and can also be purchased in a variety of bundle offerings.
- Lovesac x KidSuper Kissing Design PillowSac Accent Chair,
$2 - Squattoman: Lovesac x KidSuper Kissing Design,
$400 - 18 x 18 Throw Pillow: Lovesac x KidSuper Kissing Design,
$200 - Footsac Blanket: Lovesac x KidSuper Kissing Design,
$500 - MovieSac & Squattoman: Lovesac x KidSuper Camo,
$142 5 - Sweatshirt: Get Comfy with Lovesac and KidSuper Studios,
$150
The highly anticipated drop is part of a longer-term brand partnership, one that will evolve and incorporate further product and experiential innovation. Visit https://www.lovesac.com/lovesac-and-kidsuper-studios for more information and to purchase the limited-time-only "Get Comfy with Kidsuper" collection.
About The Lovesac Company
Based in Stamford,
About KidSuper
KidSuper was created by Colm Dillane. Although KidSuper is best known as artist and designer, Colm Dillane's clothing label, he prefers to brand all of his creative ventures under this moniker. KidSuper is a creative collective that designs and makes clothes; paints and does art shows; records music; and makes films and music videos, all out of KidSuper's
KidSuper is a platform for Colm's abounding creativity, and its success has made the artist and designer an unexpected reference in American fashion. Dillane firmly believes that enthusiasm is contagious, and that whatever you do, giving it the utmost enthusiasm will capture people's hearts. "When you are little, you believe you can do anything and that everything is possible – you're young and you're free. KidSuper lives by that philosophy."
Colm Dillane/KidSuper won the 2021 special Karl Lagerfeld Prize at the prestigious LVMH Prize and the 2022 CDFA /Vogue Fashion Fund, was nominated for the 2022 CFDA American Emerging Designer of the Year Award, then the following year nominated for the 2023 CFDA Menswear Designer of the Year Award. He was invited to guest design the Louis Vuitton Homme Fall/Winter 2023 Collection and entered the BoF500 list in 2023.
Contact Lovesac:
Nate Zubal, PR & Project Specialist
Nate@lovesac.com
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SOURCE The Lovesac Company
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