Lotus Enters the GCC Region with Two Award Winning Models
Lotus Technology Inc. (Nasdaq: LOT) has entered the GCC region with two award-winning models: the Eletre (SUV) and Emeya (GT, Sedan). The company has obtained local homologation certification for both models, with Eletre deliveries starting in Q3 and Emeya reservations now open. Lotus plans to open new showrooms and stores across major GCC cities, offering test drives and bespoke services. Both models are optionally equipped with advanced intelligent driving software provided by Lotus Robotics, a subsidiary of Lotus Tech. The Eletre, a 5.1m E-class SUV, boasts up to 905 horsepower and a top speed of 265km/hour, while the Emeya, a 5.1m E-class GT Sedan, offers similar performance specs. Both models have received prestigious awards, including Red Dot product design awards.
Lotus Technology Inc. (Nasdaq: LOT) ha entrat nel mercato GCC con due modelli premiati: l'Eletre (SUV) e l'Emeya (GT, Sedan). L'azienda ha ottenuto la certificazione di omologazione locale per entrambi i modelli, con le consegne di Eletre che inizieranno nel terzo trimestre e le prenotazioni per Emeya sono ora aperte. Lotus prevede di aprire nuovi showroom e negozi nelle principali città del GCC, offrendo test drive e servizi personalizzati. Entrambi i modelli possono essere dotati opzionalmente di software di guida intelligente avanzato fornito da Lotus Robotics, una sussidiaria di Lotus Tech. L'Eletre, un SUV di classe E lungo 5,1 metri, vanta fino a 905 cavalli e una velocità massima di 265 km/h, mentre l'Emeya, un Sedan GT di classe E lungo 5,1 metri, offre specifiche di prestazioni simili. Entrambi i modelli hanno ricevuto premi prestigiosi, compresi i premi per il design del prodotto Red Dot.
Lotus Technology Inc. (Nasdaq: LOT) ha entrado en la región del GCC con dos modelos galardonados: el Eletre (SUV) y el Emeya (GT, Sedan). La empresa ha obtenido la certificación de homologación local para ambos modelos, con entregas del Eletre comenzando en el tercer trimestre y las reservas para el Emeya ahora están abiertas. Lotus planea abrir nuevos concesionarios y tiendas en las principales ciudades del GCC, ofreciendo pruebas de manejo y servicios personalizados. Ambos modelos están opcionalmente equipados con software de conducción inteligente avanzado proporcionado por Lotus Robotics, una subsidiaria de Lotus Tech. El Eletre, un SUV de clase E de 5.1m, cuenta con hasta 905 caballos de fuerza y una velocidad máxima de 265 km/h, mientras que el Emeya, un Sedan GT de clase E de 5.1m, ofrece especificaciones de rendimiento similares. Ambos modelos han recibido premios prestigiosos, incluidos los premios de diseño de producto Red Dot.
로터스 테크놀로지 주식회사 (Nasdaq: LOT)는 GCC 지역에 진출했습니다 두 개의 수상 경력이 있는 모델인 Eletre (SUV)와 Emeya (GT, 세단)을 선보입니다. 이 회사는 두 모델에 대한 현지 인증을 획득했으며, Eletre는 3분기부터 배송이 시작됩니다 그리고 Emeya의 예약은 현재 열려 있습니다. 로터스는 주요 GCC 도시에서 새로운 쇼룸 및 매장을 열 계획이며, 시승회와 맞춤형 서비스를 제공합니다. 두 모델은 모두 로터스 테크의 자회사인 로터스 로보틱스에서 제공하는 첨단 지능형 주행 소프트웨어를 선택적으로 장착할 수 있습니다. 5.1m E 클래스 SUV인 Eletre는 최대 905마력과 265km/h의 최고 속도를 자랑하며, 5.1m E 클래스 GT 세단인 Emeya 역시 유사한 성능 사양을 제공합니다. 두 모델은 Red Dot 제품 디자인 상을 포함한 권위 있는 상을 수상했습니다.
Lotus Technology Inc. (Nasdaq: LOT) a entré dans la région du GCC avec deux modèles primés : l'Eletre (SUV) et l'Emeya (GT, berline). L'entreprise a obtenu la certification d'homologation locale pour les deux modèles, avec les livraisons de l'Eletre commençant au troisième trimestre et les réservations pour l'Emeya sont désormais ouvertes. Lotus prévoit d'ouvrir de nouveaux showrooms et magasins dans les principales villes du GCC, offrant des essais routiers et des services sur mesure. Les deux modèles peuvent être équipés en option de logiciels de conduite intelligente avancés fournis par Lotus Robotics, une filiale de Lotus Tech. L'Eletre, un SUV de classe E mesurant 5,1 mètres, offre jusqu'à 905 chevaux et une vitesse maximale de 265 km/h, tandis que l'Emeya, une berline GT de classe E de 5,1 mètres, offre des spécifications de performance similaires. Les deux modèles ont reçu des prix prestigieux, notamment les prix de design de produit Red Dot.
Lotus Technology Inc. (Nasdaq: LOT) hat den GCC-Markt betreten mit zwei preisgekrönten Modellen: dem Eletre (SUV) und dem Emeya (GT, Limousine). Das Unternehmen hat die lokale Homologationszertifizierung für beide Modelle erhalten, wobei die Auslieferungen des Eletre im dritten Quartal beginnen und die Reservierungen für den Emeya jetzt geöffnet sind. Lotus plant die Eröffnung von neuen Showrooms und Geschäften in großen GCC-Städten, die Testfahrten und maßgeschneiderte Dienstleistungen anbieten. Beide Modelle sind optional mit fortschrittlicher intelligenter Fahrsoftware ausgestattet, die von Lotus Robotics, einer Tochtergesellschaft von Lotus Tech, bereitgestellt wird. Das Eletre, ein 5,1 m langer E-Klasse SUV, bietet bis zu 905 PS und eine Höchstgeschwindigkeit von 265 km/h, während der Emeya, ein 5,1 m langer E-Klasse GT Limousine, ähnliche Leistungsdaten bietet. Beide Modelle haben prestigeträchtige Auszeichnungen erhalten, darunter die Red Dot Produktdesignpreise.
- Expansion into the GCC region, a key market for luxury automobiles
- Delivery of Eletre (SUV) model started in Q3, with Emeya (GT, Sedan) reservations open
- Plans to open new showrooms and stores in major GCC cities
- Both models optionally equipped with advanced intelligent driving software
- Eletre and Emeya models have won multiple prestigious awards
- None.
Insights
Lotus Tech's entry into the GCC region marks a strategic expansion for the luxury EV maker. The region's affluent consumer base and appetite for high-end vehicles present a significant opportunity. However, the market is highly competitive, with established luxury brands already having a strong presence. Lotus's success will hinge on its ability to differentiate through its racing heritage and advanced technology.
The timing of this expansion aligns with the growing EV trend in the GCC, as countries like the UAE aim to increase electric vehicle adoption. Lotus's focus on personalization and editions caters well to the region's preference for exclusivity. The optional intelligent driving features could be a key differentiator, especially in tech-savvy markets like Dubai.
While this move expands Lotus's global footprint, investors should monitor sales performance and market reception closely, as establishing a brand in this competitive landscape may require significant marketing investment and time to gain traction.
Lotus's entry into the GCC with the Eletre and Emeya models showcases their commitment to cutting-edge EV technology. The optional advanced intelligent driving software and OTA update capability position Lotus as a tech-forward brand in a market that values innovation.
The end-to-end intelligent driving services provided by Lotus Robotics represent a significant value-add, potentially opening new revenue streams through software services. This aligns with the industry trend towards software-defined vehicles.
The high-performance specifications of both models (up to 905 horsepower) cater to the region's love for powerful vehicles, while the electric powertrains address growing environmental concerns. The balance of performance and sustainability could resonate well with GCC consumers.
However, the success of these advanced features will depend on the robustness of the local charging infrastructure and the adaptability of the intelligent driving systems to regional road conditions and driving behaviors.
NEW YORK, Aug. 30, 2024 (GLOBE NEWSWIRE) -- Lotus Technology Inc. (“Lotus Tech” or the “Company”) (Nasdaq: LOT), a leading global intelligent luxury mobility provider, today announced that it has recently obtained local homologation certification for the Eletre (SUV) model and the Emeya (GT, Sedan) model in the GCC region, paving the way for deliveries of Eletre (SUV) started in the third quarter. The milestone marks an important step as the Company continues to expand its presence in a region renowned for its passion for heritage luxury brands of automobile, racing DNA, and advanced technologies.
While deliveries of Eletre (SUV) model are on the way, reservations of Emeya (GT, Sedan) models also began. New Lotus showrooms and stores in prime locations across major cities will be available for customers to test-drive and experience the exceptional control and driving dynamics of Lotus vehicles, which embody optional advanced intelligent driving software. Bespoke service will also be available for personalization and customization, catering to reservations for limited-edition models.
Both Eletre (SUV) and Emeya (GT Sedan) are optionally equipped with state-of-art hardware that support end-to-end intelligent driving services which could be updated through OTA. The intelligent driving services were provided by Lotus Robotics, a subsidiary of Lotus Tech. Lotus Robotics has provided multiple global leading OEMs with comprehensive intelligent driving solutions, including advanced intelligent driving platform software, cloud toolchains, integrated hardware and software development, and intelligent driving operation solutions.
“The GCC region has always been a key market for Lotus, given the brand’s long-standing racing heritage,” said Qingfeng Feng, CEO at Lotus Tech. “This represents a significant step in our global expansion and resonates with our plan to bring award-winning models, with best-in-class driving experience and optionally equipped state-of-art technologies, to drivers who share the same passion as the brand.”
The Eletre model is a 5.1m E-class SUV with up to 905 horsepower and speed up to 265km/hour on different regional options. Eletre has won “SUV of the year” by GQ, “Lifestyle car of the year” by Quattroruote awards, and Red Dot product design award, in 2023 and 2024. The Emeya model is a 5.1m E-class GT, Sedan with up to 905 horsepower and speed up to 256km/hour on different regional options and won the Red Dot product design award in 2024.
About Lotus Technology
Lotus Technology Inc. has operations across the UK, the EU and China. The Company is dedicated to delivering luxury lifestyle battery electric vehicles, with a focus on world-class R&D in next-generation automobility technologies such as electrification, digitalisation and more. For more information about Lotus Technology Inc., please visit www.group-lotus.com.
Forward-Looking Statements
This press release contains statements that may constitute “forward-looking” statements pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact are forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expect”, “intend”, “will”, “estimate”, “anticipate”, “believe”, “predict”, “potential”, “forecast”, “plan”, “seek”, “future”, “propose” or “continue”, or the negatives of these terms or variations of them or similar terminology although not all forward-looking statements contain such terminology. Forward-looking statements involve inherent risks and uncertainties, including those identified in the Company’s filings with the U.S. Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and Lotus Tech undertakes no obligation to update any forward-looking statement, except as required under applicable law.
Contact Information
For investor and media inquiries
Demi Zhang
ir@group-lotus.com
FAQ
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