Sound On-The-Go: Ultimate Ears Unveils MINIROLL, an Ultra-Light Portable Speaker With Strap

Rhea-AI Summary

Ultimate Ears, a Logitech brand, has unveiled MINIROLL, a new ultra-light portable Bluetooth speaker. Key features include:

- Hookable silicone strap for easy attachment
- Compact size and lightweight build (279g)
- IP67 waterproof, dustproof, and drop-proof rating
- Up to 12 hours of battery life
- 40-meter Bluetooth range
- Auracast™ technology for pairing multiple speakers
- Made with 100% recycled polyester fabric and 40% recycled plastic

MINIROLL is priced at $79.99 and available in black, blue, grey, and pink. It launches on September 9, 2024, on Ultimate Ears and Logitech websites, with wider retail availability planned.

Positive

• Launch of a new product (MINIROLL) expanding Ultimate Ears' portable speaker portfolio
• Innovative design features addressing consumer demand for portability and durability
• Use of recycled materials aligning with sustainability trends
• Competitive pricing at $79.99 MSRP

Negative

• None.

Experience innovative design, secure strap functionality, and punchy acoustics in a compact size

LAUSANNE, Switzerland & SAN JOSE, Calif.--(BUSINESS WIRE)-- Ultimate Ears, a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI), today announced the addition of MINIROLL to its portable Bluetooth^Ⓡ speaker portfolio. The new speaker features a hookable silicone strap for quick and secure attachment to a bike, boat, bag, or even belt loop. With its compact size, lightweight build, and river rock-inspired design, MINIROLL is a go-anywhere speaker that can accompany users from one activity to the next, enabling a seamless audio experience along the way.

Ultimate Ears MINIROLL (Photo: Business Wire)

“MINIROLL started with a consumer ask. We heard our fans loud and clear: they wanted a speaker that could strap in and go anywhere to keep up with their active lifestyles,” said Jonah Staw, general manager of Ultimate Ears. “This led our design and engineering teams to build our most portable speaker, showing how passionate consumers can drive innovation.”

Design Heritage

Ultimate Ears has been committed to designing speakers that resonate with its consumers’ love of audio, adventure and outdoor activities. The first UE ROLL was launched in 2015 and quickly became a fan favorite known for its distinctive flat shape and convenient strap. The new MINIROLL may be smaller, designed to nestle comfortably in your hands, but it proudly incorporates an updated strap from its predecessor, ensuring the spirit of the original ROLL's design lives on.

Technology and Design

Weighing just 279 g, the speaker has been designed to be ultra-light and portable for effortless travel. Moreover, with an IP67 rating, MINIROLL is waterproof, dustproof, and drop-proof, establishing it as a durable partner for both trail explorations and poolside fun.

Equipped with advanced technology including a custom driver, bass radiators and extensive EQ tuning for optimal sound outdoors, MINIROLL’s innovative design delivers powerful, high-fidelity sound. Plus with the speaker’s Auracast™ technology, an unlimited number of MINIROLL speakers can be easily paired to create an epic sound experience: perfect to amplify the tunes when meeting friends. MINIROLL’s size does not compromise sound or playtime, boasting a Bluetooth^Ⓡ range of 40 meters, up to 12 hours of battery life on a single charge, and a USB-C port for quick charging.

Design for Sustainability

MINIROLL is made of 100% post-consumer recycled polyester fabric and a minimum of 40% post-consumer recycled plastic parts, giving a second life to end-of-use plastic from consumer electronics. Its paper packaging comes from FSC™-certified forests and other controlled sources.

Pricing and Availability

Ultimate Ears’ MINIROLL (MSRP $79.99) is available exclusively on www.ultimateears.com and www.logitech.com in black, blue, grey and pink colorways as of September 9, 2024, with plans to release the speakers at retailers and etailers in the coming weeks. Pricing and availability may vary by region.

For more information, please visit www.ultimateears.com or connect with us on Instagram and TikTok.

About Ultimate Ears

Ultimate Ears, a brand of Logitech, is transforming the way people experience music together, with custom-fit earphones and a family of wireless speakers, all built on an award-winning legacy of industry-first audio innovation.

About Logitech

Logitech designs software-enabled hardware solutions that help businesses thrive and bring people together when working, creating, gaming and streaming. As the point of connection between people and the digital world, our mission is to extend human potential in work and play, in a way that is good for people and the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech and its other brands, including Logitech G, at www.logitech.com or company blog.

Logitech, Ultimate Ears, MINIROLL and other Logitech marks are trademarks or registered trademarks of Logitech Europe S.A and/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at logitech.com.

(LOGIIR)

View source version on businesswire.com: https://www.businesswire.com/news/home/20240909869813/en/

Maya Maniktala

mmaniktala@logitech.com

Source: Ultimate Ears

FAQ

What is the price and release date of the Ultimate Ears MINIROLL speaker (LOGI)?

The Ultimate Ears MINIROLL speaker is priced at $79.99 MSRP and will be released on September 9, 2024, initially available on Ultimate Ears and Logitech websites.

What are the key features of the new Ultimate Ears MINIROLL speaker (LOGI)?

The MINIROLL features a hookable silicone strap, IP67 waterproof rating, 12-hour battery life, 40-meter Bluetooth range, Auracast™ technology for multi-speaker pairing, and is made with recycled materials.

How does the Ultimate Ears MINIROLL (LOGI) contribute to sustainability?

The MINIROLL is made of 100% post-consumer recycled polyester fabric and a minimum of 40% post-consumer recycled plastic parts, with packaging from FSC™-certified forests and controlled sources.

What colors are available for the Ultimate Ears MINIROLL speaker (LOGI)?

The Ultimate Ears MINIROLL speaker is available in black, blue, grey, and pink colorways.