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Logitech Launches MX Creative Console, Redefining Digital Creation and Unleashing Your Creative Potential

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Logitech has unveiled the MX Creative Console, a new product designed to enhance digital creation workflows. This innovative device offers instant access to essential controls and extensive customization options, streamlining creative processes and automating repetitive tasks. Key features include:

- Deep integration with Adobe applications through tailored plugins
- A keypad with dynamic display keys for quick access to important actions
- A customizable dialpad for smart analog navigation
- Compatibility with Logi Options+ software for seamless app integration across Windows and Mac
- Sustainable design with 72% post-consumer recycled plastic parts

The MX Creative Console will be available in pale grey and graphite, priced at $199.99. Pre-orders start immediately, with shipping beginning on October 14th, 2024. Each console includes a complimentary three-month Adobe Creative Cloud All Apps membership.

Logitech ha presentato la MX Creative Console, un nuovo prodotto progettato per migliorare i flussi di lavoro nella creazione digitale. Questo dispositivo innovativo offre accesso immediato a controlli essenziali e ampie opzioni di personalizzazione, semplificando i processi creativi e automatizzando compiti ripetitivi. Caratteristiche principali includono:

- Profonda integrazione con le applicazioni Adobe tramite plugin su misura
- Un tastierino con tasti a display dinamico per un accesso rapido alle azioni importanti
- Un dialpad personalizzabile per una navigazione analogica intelligente
- Compatibilità con il software Logi Options+ per un'integrazione senza soluzione di continuità tra Windows e Mac
- Design sostenibile con il 72% di parti in plastica riciclata post-consumo

La MX Creative Console sarà disponibile in grigio chiaro e grafite, al prezzo di 199,99 $. I preordini iniziano immediatamente, con spedizioni che inizieranno il 14 ottobre 2024. Ogni console include un abbonamento gratuito di tre mesi ad Adobe Creative Cloud All Apps.

Logitech ha presentado la MX Creative Console, un nuevo producto diseñado para mejorar los flujos de trabajo de creación digital. Este dispositivo innovador ofrece acceso instantáneo a los controles esenciales y amplias opciones de personalización, simplificando los procesos creativos y automatizando tareas repetitivas. Características clave incluyen:

- Profunda integración con las aplicaciones de Adobe a través de complementos personalizados
- Un teclado con teclas de pantalla dinámica para acceso rápido a acciones importantes
- Un teclado numérico personalizable para una navegación analógica inteligente
- Compatibilidad con el software Logi Options+ para una integración sin problemas entre Windows y Mac
- Diseño sostenible con el 72% de partes de plástico reciclado post-consumo

La MX Creative Console estará disponible en gris claro y grafito, con un precio de 199,99 $. Los pedidos anticipados comienzan de inmediato, con el envío empezando el 14 de octubre de 2024. Cada consola incluye una membresía gratuita de tres meses a Adobe Creative Cloud All Apps.

로지텍이 디지털 창작 작업 흐름을 향상시키기 위해 설계된 새로운 제품 MX Creative Console을 공개했습니다. 이 혁신적인 장치는 필수 제어 장치에 즉시 접근할 수 있는 기능과 광범위한 사용자 정의 옵션을 제공하여 창작 과정을 간소화하고 반복 작업을 자동화합니다. 주요 특징은 다음과 같습니다:

- 맞춤형 플러그인을 통한 Adobe 애플리케이션과의 깊은 통합
- 중요한 작업에 대한 빠른 접근을 위한 동적 디스플레이 키를 갖춘 키패드
- 스마트 아날로그 내비게이션을 위한 사용자 정의 가능한 다이얼 패드
- Windows와 Mac을 아우르는 원활한 앱 통합을 위한 Logi Options+ 소프트웨어와의 호환성
- 72%의 소비자 재활용 플라스틱 부품이 포함된 지속 가능한 디자인

MX Creative Console은 연한 회색과 흑연 색상으로 제공되며, 가격은 $199.99입니다. 사전 주문은 즉시 시작되며, 배송은 2024년 10월 14일에 시작됩니다. 각 콘솔에는 Adobe Creative Cloud All Apps에 대한 무료 3개월 멤버십이 포함되어 있습니다.

Logitech a présenté la MX Creative Console, un nouveau produit conçu pour améliorer les flux de travail de création numérique. Cet appareil innovant offre un accès instantané aux commandes essentielles et de vastes options de personnalisation, simplifiant les processus créatifs et automatisant les tâches répétitives. Caractéristiques principales incluent :

- Intégration approfondie avec les applications Adobe via des plugins sur mesure
- Un pavé numérique avec des touches à affichage dynamique pour un accès rapide aux actions importantes
- Un pavé tactile personnalisable pour une navigation analogique intelligente
- Compatibilité avec le logiciel Logi Options+ pour une intégration fluide des applications sur Windows et Mac
- Design durable avec 72 % de pièces en plastique recyclé post-consommation

La MX Creative Console sera disponible en gris clair et en graphite, au prix de 199,99 $. Les précommandes commencent immédiatement, avec des expéditions prévues pour le 14 octobre 2024. Chaque console comprend une adhésion gratuite de trois mois à Adobe Creative Cloud All Apps.

Logitech hat die MX Creative Console vorgestellt, ein neues Produkt, das darauf abzielt, digitale Kreativarbeit zu verbessern. Dieses innovative Gerät bietet sofortigen Zugriff auf wichtige Steuerungen und umfangreiche Anpassungsoptionen, wodurch kreative Prozesse optimiert und sich wiederholende Aufgaben automatisiert werden. Wichtige Merkmale sind:

- Tiefe Integration mit Adobe-Anwendungen durch maßgeschneiderte Plugins
- Eine Tastatur mit dynamischen Tasten für schnellen Zugriff auf wichtige Aktionen
- Ein anpassbares Ziffernfeld für intelligente analoge Navigation
- Kompatibilität mit der Software Logi Options+ für nahtlose App-Integration unter Windows und Mac
- Nachhaltiges Design mit 72% recycelten Kunststoffteilen aus dem Konsum

Die MX Creative Console wird in Hellgrau und Graphit erhältlich sein, zu einem Preis von 199,99 $. Vorbestellungen starten sofort, der Versand beginnt am 14. Oktober 2024. Jede Konsole enthält ein kostenloses dreimonatiges Abonnement für Adobe Creative Cloud All Apps.

Positive
  • Launch of a new product category with MX Creative Console, potentially expanding market reach
  • Collaboration with Adobe, offering integration with popular creative applications
  • Inclusion of a three-month Adobe Creative Cloud All Apps membership, adding value for customers
  • Focus on sustainability with 72% post-consumer recycled plastic parts
  • Customizable features catering to individual user workflows
Negative
  • None.

Insights

The launch of Logitech's MX Creative Console represents a significant step in digital creation tools. This device aims to streamline workflows for creative professionals, potentially increasing productivity and efficiency in design processes. Key features include:

  • Customizable controls and deep integration with Adobe software
  • AI-enabled workflow support
  • Sustainability focus with recycled materials

While innovative, the $199.99 price point may limit initial adoption. The bundled 3-month Adobe Creative Cloud subscription adds value but may not significantly impact long-term sales. The product aligns with industry trends towards specialized hardware for creative professionals, but its market impact will depend on user adoption and software integration effectiveness. For Logitech, this represents a strategic move to diversify its product line and tap into the growing digital creation market.

The MX Creative Console launch signals Logitech's push into the professional creative market, a growing sector due to the rise of digital content creation. This move could potentially:

  • Expand Logitech's market share in high-end peripherals
  • Increase average selling price and margins compared to consumer products
  • Strengthen partnerships with software giants like Adobe

However, the success hinges on adoption by creative professionals and integration with popular software. The October 2024 release date gives competitors time to respond. While innovative, the product's impact on Logitech's overall revenue may be initially, given its niche target audience. Investors should monitor early sales data and professional reviews to gauge potential long-term impact on Logitech's market position and financial performance.

LAUSANNE, Switzerland & SAN JOSE, Calif.--(BUSINESS WIRE)-- Logitech (SIX: LOGN) (NASDAQ: LOGI) announced the launch of MX Creative Console, a new product category that allows digital creators to focus on their artistry. With instant access to essential controls and ultimate customization, the MX Creative Console streamlines workflows and automates repetitive tasks.

Introducing the MX Creative Console, redefining digital creation by providing instant access to essential controls and ultimate customization for creative professionals (Photo: Business Wire)

Introducing the MX Creative Console, redefining digital creation by providing instant access to essential controls and ultimate customization for creative professionals (Photo: Business Wire)

"Digital creativity is undergoing a massive transformation, constantly evolving the way people create. The MX Creative Console is designed to help people redefine their workflow, enabling them to work smarter and faster,” said Anatoliy Polyanker, general manager of the MX Business Unit at Logitech. "With the latest additions to the Logitech MX Ecosystem, the MX Creative Console and recently-announced MX Ink, we are tapping into the key trends of democratizing digital creation, 3D design and spatial computing, and AI-enabled workflows.”

The Ultimate Solution for Creative Professionals: Logitech MX x Adobe

The collaboration enables deep integration through tailored plugins for popular Adobe applications such as Adobe Photoshop, Adobe Lightroom Classic, Adobe Premiere Pro, Adobe After Effects, Adobe Audition and Adobe Illustrator. MX Creative Console enhances the ability to work with AI capabilities such as Adobe Photoshop's Generative Fill and Adobe Premiere Pro's Text-Based Editing. To celebrate this collaboration, each console comes with a complimentary three-month Adobe Creative Cloud All Apps membership, providing significant value for both new and existing users.

Tailored to Individual Workflows

MX Creative Console offers versatility and a personalized experience for each user. It features a keypad with dynamic display keys to access and trigger the most important actions and a customizable dialpad that serves as a smart analog navigation controller. With the free Logi Options+ software, the console offers seamless app integration across Windows and Mac, with customizable controls, plugins, profiles, and icons available through the Logi Marketplace. The software will continue to expand its capabilities with new features and plugins.

Designed for Sustainability

The MX Creative Console features plastic parts with 72% post-consumer recycled plastic for Graphite, aluminum produced with renewable energy and FSC-certified paper packaging; and uses micro-textures instead of paint. This ensures users can master their creative workflow while aiming at minimizing the product’s carbon footprint and promoting circularity.

Availability and Pricing

MX Creative Console, available in pale grey and graphite, is available for pre-order today and will start shipping on October 14th, 2024 for $199.99 on www.logitech.com and at other global retailers. Learn more about Logitech MX Creative Console at www.logitech.com/mx-creative-console.html.

The Logi Options+ app is available to download for free at logi.com/optionsplus.

About Logitech

Logitech designs software-enabled hardware solutions that help businesses thrive and bring people together when working, creating, gaming and streaming. As the point of connection between people and the digital world, our mission is to extend human potential in work and play, in a way that is good for people and the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech and its other brands, including Logitech G, at www.logitech.com or company blog.

Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe S.A. and/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.

Wendy Spander

Logitech

1-510-713-5393

wspander@logitech.com

Source: Logitech

FAQ

When will Logitech's MX Creative Console (LOGI) be available for purchase?

The MX Creative Console is available for pre-order now and will start shipping on October 14th, 2024.

What is the price of Logitech's new MX Creative Console (LOGI)?

The MX Creative Console is priced at $199.99.

Which Adobe applications are compatible with Logitech's MX Creative Console (LOGI)?

The MX Creative Console offers deep integration with Adobe Photoshop, Lightroom Classic, Premiere Pro, After Effects, Audition, and Illustrator.

What sustainability features does Logitech's MX Creative Console (LOGI) have?

The MX Creative Console features 72% post-consumer recycled plastic parts, aluminum produced with renewable energy, and FSC-certified paper packaging.

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