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Logitech G Unveils Racing Series, Setting a New Standard in Sim Racing

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Logitech G has unveiled its new Racing Series at Logi Play, marking a significant milestone in sim racing. The series offers unprecedented customization for drivers, allowing them to fine-tune their gear to match their driving style. The lineup includes:

1. RS Wheel Hub: Compatible with PC/console and various racing disciplines
2. RS Track Wheel: Engineered for long races with ergonomic design
3. RS Round Wheel: Designed for maximum control during rapid wheel rotation
4. RS QR Adapter: Enables compatibility with aftermarket steering wheels
5. RS Shifter & Handbrake: Offers 2-in-1 mode switching and software tuning

The Racing Series is available from September 17th, 2024, with prices ranging from $59.99 to $149.99.

Logitech G ha presentato la sua nuova Racing Series a Logi Play, segnando una tappa significativa nel sim racing. La serie offre personalizzazioni senza precedenti per i piloti, consentendo loro di affinare il proprio equipaggiamento per adattarlo al proprio stile di guida. La gamma include:

1. RS Wheel Hub: Compatibile con PC/consolle e diverse discipline di corsa
2. RS Track Wheel: Progettato per gare lunghe con design ergonomico
3. RS Round Wheel: Sviluppato per il massimo controllo durante le rapide rotazioni del volante
4. RS QR Adapter: Permette la compatibilità con volanti aftermarket
5. RS Shifter & Handbrake: Offre un'interruttore modalità 2-in-1 e taratura software

La Racing Series sarà disponibile dal 17 settembre 2024, con prezzi che variano da $59,99 a $149,99.

Logitech G ha presentado su nueva Racing Series en Logi Play, marcando un hito significativo en el sim racing. La serie ofrece personalización sin precedentes para los conductores, permitiéndoles ajustar su equipo para que se adapte a su estilo de conducción. La gama incluye:

1. RS Wheel Hub: Compatible con PC/consola y diversas disciplinas de carreras
2. RS Track Wheel: Diseñada para carreras largas con un diseño ergonómico
3. RS Round Wheel: Diseñada para el máximo control durante la rápida rotación del volante
4. RS QR Adapter: Habilita la compatibilidad con volantes de terceros
5. RS Shifter & Handbrake: Ofrece un modo de conmutación 2-en-1 y ajuste de software

La Racing Series estará disponible a partir del 17 de septiembre de 2024, con precios que oscilan entre $59.99 y $149.99.

로지텍 G는 Logi Play에서 새로운 레이싱 시리즈를 공개하며, 시뮬레이션 레이싱의 중요한 이정표를 세웠습니다. 이 시리즈는 드라이버에게 전례 없는 사용자 맞춤화를 제공하여, 자신의 주행 스타일에 맞게 장비를 조정할 수 있게 합니다. 라인업에는 다음과 같은 항목이 포함됩니다:

1. RS Wheel Hub: PC/콘솔 및 다양한 레이싱 종목과 호환
2. RS Track Wheel: 인체공학적 디자인으로 긴 레이스에 맞게 설계됨
3. RS Round Wheel: 빠른 휠 회전 동안 최대한의 제어를 위해 설계됨
4. RS QR Adapter: 서드파티 스티어링 휠과의 호환성을 가능하게 함
5. RS Shifter & Handbrake: 2-in-1 모드 전환 및 소프트웨어 튜닝 제공

레이싱 시리즈는 2024년 9월 17일부터 구매 가능하며, 가격은 $59.99에서 $149.99까지 다양합니다.

Logitech G a dévoilé sa nouvelle Série Racing lors de Logi Play, marquant un jalon significatif dans le sim racing. La série offre une personnalisation sans précédent pour les pilotes, leur permettant de peaufiner leur équipement pour l'adapter à leur style de conduite. La gamme comprend :

1. RS Wheel Hub : Compatible avec PC/consoles et diverses disciplines de course
2. RS Track Wheel : Conçu pour les longues courses avec un design ergonomique
3. RS Round Wheel : Conçu pour un contrôle maximal lors de la rotation rapide du volant
4. RS QR Adapter : Permet la compatibilité avec des volants de rechange
5. RS Shifter & Handbrake : Offre un mode commutable 2-en-1 et un réglage logiciel

La Série Racing sera disponible à partir du 17 septembre 2024, avec des prix allant de 59,99 à 149,99 $.

Logitech G hat seine neue Racing Series auf der Logi Play vorgestellt und damit einen bedeutenden Meilenstein im Sim Racing gesetzt. Die Reihe bietet beispiellose Anpassungsmöglichkeiten für Fahrer, die es ihnen ermöglichen, ihre Ausrüstung an ihren Fahrstil anzupassen. Die Produktpalette umfasst:

1. RS Wheel Hub: Kompatibel mit PC/Konsole und verschiedenen Rennsportdisziplinen
2. RS Track Wheel: Entwickelt für lange Rennen mit ergonomischem Design
3. RS Round Wheel: Für maximale Kontrolle bei schneller Radumdrehung konzipiert
4. RS QR Adapter: Ermöglicht die Kompatibilität mit Nachrüstlenkrädern
5. RS Shifter & Handbrake: Bietet einen 2-in-1-Moduswechsel und Softwareanpassung

Die Racing Series wird ab dem 17. September 2024 erhältlich sein, mit Preisen zwischen 59,99 und 149,99 US-Dollar.

Positive
  • Launch of new Racing Series products enhancing Logitech G's sim racing offerings
  • Increased customization options for sim racers, potentially attracting more customers
  • Compatibility with existing Pro Series and select G Series products, expanding market reach
  • Introduction of innovative features like RGB rev lights and adjustable gear shifters
Negative
  • None.

Insights

Logitech's new Racing Series represents a significant leap in sim racing technology, offering unprecedented customization and realism. The modular design allows racers to tailor their setup to specific racing disciplines, addressing a long-standing demand in the sim racing community. The RS Wheel Hub is particularly noteworthy, offering multi-platform compatibility and supporting both new and legacy Logitech products, which could help Logitech retain its existing customer base while attracting new enthusiasts.

The introduction of high-quality materials like TPE and silicone leather in the RS Track Wheel and RS Round Wheel shows Logitech's commitment to durability and performance. The RS QR Adapter's compatibility with third-party wheels could open up new market segments for Logitech. The RS Shifter & Handbrake's 2-in-1 functionality and software tuning capabilities demonstrate Logitech's focus on providing value and versatility.

While these products show promise, their success will depend on how well they perform against established competitors in the high-end sim racing market, such as Fanatec and Thrustmaster. The pricing strategy seems competitive, but market adoption will be key to determining the impact on Logitech's gaming peripherals business segment.

Logitech's expansion into the high-end sim racing market with the Racing Series is a strategic move to capitalize on the growing popularity of esports and sim racing. The global sim racing market was valued at $5.33 billion in 2023 and is expected to grow at a CAGR of 8.4% from 2024 to 2030. This launch positions Logitech to capture a larger share of this expanding market.

The modular approach of the Racing Series aligns with consumer trends favoring customization and upgradability. This could lead to increased customer lifetime value as users invest in additional components over time. The cross-compatibility with existing Logitech products may also drive upgrades from current users.

However, Logitech faces stiff competition in the high-end sim racing segment. Success will depend on effective marketing, distribution and the ability to deliver on the promised performance and quality. The relatively affordable pricing strategy could help Logitech gain market share, but it may also impact profit margins in the short term.

While Logitech's gaming segment has been a strong performer, contributing 21% of net sales in FY2023, it experienced a 4% year-over-year decline. The launch of the Racing Series could help reinvigorate this segment, potentially driving growth in FY2024 and beyond. The modular nature of the products may lead to higher average transaction values and repeat purchases, positively impacting revenue and margins.

However, investors should note that the sim racing market is relatively niche compared to Logitech's broader gaming and productivity segments. The impact on overall financial performance may be in the short term. The success of this launch will be important to watch in upcoming quarterly reports, particularly in terms of gaming segment revenue growth and gross margins.

Given Logitech's strong balance sheet with $1.24 billion in cash and equivalents (as of March 31, 2023), the company is well-positioned to support the marketing and distribution efforts required for a successful product launch. This financial stability also provides a buffer against potential initial losses if the products don't immediately gain traction.

An Expanded Range of Steering Wheels, Shifters, and Handbrake Allows greater customization across all racing styles.

PARIS & SHANGHAI--(BUSINESS WIRE)-- LOGI PLAY—Logitech G, a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI) and leading innovator of gaming technologies and gear, announced today at Logi Play the new Racing Series, marking an important milestone in Logitech G's simulation racing heritage. The Racing Series brings unprecedented innovation and customization to drivers, letting them fine-tune their gear setup and equipment levels to match their driving style.

Logitech G announced today at Logi Play the new Racing Series, marking an important milestone in Logitech G's simulation racing heritage. (Photo: Business Wire)

Logitech G announced today at Logi Play the new Racing Series, marking an important milestone in Logitech G's simulation racing heritage. (Photo: Business Wire)

“We've heard from numerous sim racers that their setup should mirror the car they’re driving, whether it's tackling gravel in a rally car, drifting with burning rubber, or navigating an open-wheeler with precision,” said Richard Neville, head of SIM product engineering, Logitech G. “Each of these disciplines requires distinct steering input styles to achieve peak performance and the best feel, which is why the steering wheel shapes in these vehicles vary greatly. We developed the RS system specifically for motorsport enthusiasts who want to play their way.”

Sim racers' expectations are primarily driven by the desire to replicate the feeling of a real-world car. This encompasses the steering wheel and additional controls such as shifting and handbrakes. Additionally, sim racers want the flexibility to upgrade their system as needed or as their budget permits. They may seek to purchase specific components to achieve particular goals, whether attaining a certain torque level in their wheel, selecting a specific steering wheel shape, or ensuring compatibility across multiple platforms with a single device.

Each component in the Racing Series is designed to the same highest quality and performance standards, providing drivers with the equipment choices and customization options to create a truly cutting-edge racing experience that replicates the demands of real-world racing.

All Racing Series products are compatible with Pro Series racing products, with select items offering backward compatibility with G Series wheels through the Logitech G Racing Adapter. This expands opportunities for drivers while maintaining our legacy of precision, providing a gateway to unmatched racing experiences.

The new Racing Series consists of the following new products:

The Logitech G RS Wheel Hub

Engineered for compatibility on PC/console and versatility across racing disciplines, the Logitech G RS Wheel Hub pairs seamlessly with any Logitech G Direct Drive Base, accommodating single, double, or triple-platform setups.

The RS Wheel Hub features a user-friendly quick-release mechanism, ensuring an ultra-secure, friction-free fit for your steering wheels. It supports both Racing Series and Logitech G x MOMO steering wheels.

The adjustable gear shifters can be customized in width to fit different wheel rim sizes and are removable when using the RS Wheel Hub with Logitech G’s RS Shifter & Handbrake. Additionally, you can enhance your sim racing experience with customizable RGB rev lights, allowing you to adjust light patterns, direction, and color through G HUB software.

As our most versatile steering wheel hub, the RS Wheel Hub is designed to elevate your sim racing experience to new heights.

The Logitech G RS Track Wheel

The ultimate tool for track racing, the Logitech G RS Track Wheel is engineered to meet the demands of long races. It combines ergonomically sculpted TPE material with lightweight, low-carbon aluminum. This design ensures enhanced ventilation, comfort, and grip, even at high speeds over extended periods.

The TPE material, uniquely sculpted with a custom microtexture dot pattern, provides breathability and improved traction. This results in a wheel that molds to your hands, offering exceptional synergy between you and the on-screen action for increased confidence at high speeds.

Crafted to maximize lifespan, the RS Track Wheel maintains peak performance without compromise.

The RS Track Wheel easily attaches to the Logitech G RS Wheel Hub, with bolts and a hex key included.

The Logitech G RS Round Wheel

Designed to maintain maximum control during rapid wheel rotation, the Logitech G RS Round Wheel helps drivers dominate the track. The wheel is crafted with high-performance silicone leather and low-carbon aluminum. The material choice maximizes its lifespan and reduces environmental impact without compromising performance.

High-performance silicone leather offers a premium feel, while the intuitive, fuller grip profile provides optimal handling through hairpin corners or turns. The result is a wheel that conforms to your hands for unparalleled synergy between you and the action on-screen.

The RS Round Wheel attaches to the Logitech G RS Wheel Hub, with bolts & hex key included.

The Logitech G RS QR Adapter

The Logitech G RS QR Adapter prioritizes compatibility, allowing you to pair it with nearly any 70mm or 50.8mm PCD front- or rear-mounting aftermarket steering wheel, including those from renowned racing wheel manufacturer MOMO. It connects to any compatible Logitech G Direct Drive base on a PC and features quick-release functionality, enabling easy wheel swaps from race to race. Use a single adapter with all your wheels to switch them out in seconds.

The adapter, made of high-quality aluminum, is designed to enhance TRUEFORCE feedback responsiveness while reducing weight. It delivers more detailed feedback for quicker reactions and improved lap times.

The Logitech G RS Shifter & Handbrake

Enhance your sim racing experience with precise control through its 2-in-1 mode switching and G HUB software tuning. Seamlessly switch between the sequential shifter and handbrake functions without needing any tools, and fine-tune your shifter’s actuation point and handbrake response curve for ultimate accuracy.

Designed to endure all driving styles, the RS Shifter & Handbrake features versatile mounting options, a durable steel core table clamp, and a height-adjustable handle. You need to only focus on perfecting your line control.

For an even more immersive experience, add a second RS Shifter & Handbrake. This setup delivers peak performance across all racing disciplines with dedicated sequential shifting and handbrake capabilities.

Pricing and Availability

The Racing Series is available on September 17th, 2024 (or over the following weeks, depending on region) at LogitechG.com. Expected USD MSRP:

*Both versions of the RS Wheel Hub will function on other platforms, depending on the compatibility of the Wheel Base they are attached to.

For additional information, please visit our website and blog or connect with us on Instagram and X.

About Logitech

Logitech designs software-enabled hardware solutions that help businesses thrive and unite people when working, creating, gaming, and streaming. As the point of connection between people and the digital world, our mission is to extend human potential in work and play, in a way that is good for people and the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and the Nasdaq Global Select Market (LOGI). Find Logitech and its other brands, including Logitech G, at www.logitech.com or the company blog.

Logitech, Logitech G and TRUEFORCE are trademarks or registered trademarks of Logitech Europe S.A. and/or its affiliates in the U.S. and other countries.

Xbox is a trademark of the Microsoft group of companies.

All other trademarks are the property of their respective owners.

For more information about Logitech and its products, visit the company’s website at www.logitech.com.

(LOGIIR)

Derek Perez

dperez1@logitech.com

Source: Logitech G

FAQ

When will the Logitech G Racing Series be available for purchase?

The Logitech G Racing Series will be available starting September 17th, 2024, with availability varying by region over the following weeks.

What is the price range for the new Logitech G Racing Series products (LOGI)?

The Logitech G Racing Series products are priced between $59.99 and $149.99 USD MSRP, depending on the specific item.

Are the new Logitech G Racing Series products compatible with existing Logitech G gear?

Yes, all Racing Series products are compatible with Pro Series racing products, and select items offer backward compatibility with G Series wheels through the Logitech G Racing Adapter.

What platforms are supported by the Logitech G RS Wheel Hub?

The Logitech G RS Wheel Hub is engineered for compatibility on PC and console, with versions available for PC only and Xbox/PC.

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