Airdrop Gaming and Logitech G Partner to Bring an Immersive Experience to Gamers That Are Deaf and Hard of Hearing
Logitech G has announced a partnership with Airdrop Gaming to enhance gaming accessibility for deaf and hard of hearing players. Through this collaboration, Logitech G will sell Airdrop's Audio Radar solution on their website. The Audio Radar system uses six RGBW LED light bars to convert in-game audio events into visual cues, allowing players to 'see' directional sounds like footsteps and gunfire.
Airdrop Gaming is the first partner in Logitech's new Start-Up for Good initiative, a program helping companies creating positive social impact bring solutions to market. The partnership includes mentorship, resources, and access to Logitech's global platform.
Logitech G ha annunciato una collaborazione con Airdrop Gaming per migliorare l'accessibilità ai giochi per i giocatori sordi e con problemi di udito. Grazie a questa collaborazione, Logitech G venderà la soluzione Audio Radar di Airdrop sul proprio sito web. Il sistema Audio Radar utilizza sei barre LED RGBW per convertire gli eventi audio del gioco in segnali visivi, permettendo ai giocatori di 'vedere' suoni direzionali come passi e spari.
Airdrop Gaming è il primo partner della nuova iniziativa Start-Up for Good di Logitech, un programma che aiuta le aziende che creano un impatto sociale positivo a portare le loro soluzioni sul mercato. La partnership include mentoring, risorse e accesso alla piattaforma globale di Logitech.
Logitech G ha anunciado una asociación con Airdrop Gaming para mejorar la accesibilidad en los videojuegos para jugadores sordos y con problemas de audición. A través de esta colaboración, Logitech G venderá la solución Audio Radar de Airdrop en su sitio web. El sistema Audio Radar utiliza seis barras de luz LED RGBW para convertir eventos de audio del juego en señales visuales, permitiendo a los jugadores 'ver' sonidos direccionales como pasos y disparos.
Airdrop Gaming es el primer socio de la nueva iniciativa Start-Up for Good de Logitech, un programa que ayuda a las empresas que generan un impacto social positivo a llevar sus soluciones al mercado. La asociación incluye mentoría, recursos y acceso a la plataforma global de Logitech.
로지텍 G는 청각 장애인과 난청 플레이어의 게임 접근성을 높이기 위해 에어드롭 게이밍과 협력 관계를 발표했습니다. 이 협력을 통해 로지텍 G는 에어드롭의 오디오 레이더 솔루션을 웹사이트에서 판매할 예정입니다. 오디오 레이더 시스템은 6개의 RGBW LED 라이트 바를 사용하여 게임 내 오디오 이벤트를 시각적 신호로 변환하여 플레이어가 발소리와 총소리와 같은 방향성 소리를 '볼' 수 있게 합니다.
에어드롭 게이밍은 로지텍의 새로운 착한 스타트업 이니셔티브의 첫 번째 파트너로, 긍정적인 사회적 영향을 만들어내는 기업들이 솔루션을 시장에 내놓도록 돕는 프로그램입니다. 이 파트너십은 멘토링, 자원 및 로지텍의 글로벌 플랫폼에 대한 접근을 포함합니다.
Logitech G a annoncé un partenariat avec Airdrop Gaming pour améliorer l'accessibilité des jeux pour les joueurs sourds et malentendants. Grâce à cette collaboration, Logitech G vendra la solution Audio Radar d'Airdrop sur son site web. Le système Audio Radar utilise six barres lumineuses LED RGBW pour convertir les événements audio du jeu en signaux visuels, permettant aux joueurs de 'voir' des sons directionnels comme des pas et des tirs.
Airdrop Gaming est le premier partenaire de la nouvelle initiative Start-Up for Good de Logitech, un programme qui aide les entreprises à créer un impact social positif à commercialiser leurs solutions. Le partenariat inclut du mentorat, des ressources et un accès à la plateforme mondiale de Logitech.
Logitech G hat eine Partnerschaft mit Airdrop Gaming angekündigt, um die Spielzugänglichkeit für taube und hörgeschädigte Spieler zu verbessern. Im Rahmen dieser Zusammenarbeit wird Logitech G die Audio Radar Lösung von Airdrop auf ihrer Website verkaufen. Das Audio Radar-System verwendet sechs RGBW LED-Leuchten, um Audioereignisse im Spiel in visuelle Hinweise umzuwandeln, damit Spieler direktionale Geräusche wie Schritte und Schüsse 'sehen' können.
Airdrop Gaming ist der erste Partner von Logitechs neuer Initiative Start-Up for Good, einem Programm, das Unternehmen unterstützt, die einen positiven sozialen Einfluss schaffen und ihre Lösungen auf den Markt bringen. Die Partnerschaft umfasst Mentoring, Ressourcen und Zugang zu Logitechs globaler Plattform.
- New partnership expands Logitech's product portfolio in gaming accessibility market
- Access to new revenue stream through Audio Radar sales on Logitech's platform
- None.
Insights
The partnership between Logitech G and Airdrop Gaming represents an interesting but likely minimal impact on Logitech's business performance. While the Audio Radar technology is innovative for accessibility, addressing the deaf and hard of hearing gaming community, the market size is relatively Logitech's Start-Up for Good initiative demonstrates corporate social responsibility but isn't expected to drive significant revenue.
The distribution agreement to sell Audio Radar through Logitech's website provides a new revenue stream, but given Logitech's
Logitech G partnered with Airdrop Gaming, a pioneering technology company specializing in accessible gaming solutions. Airdrop Gaming’s new Audio Radar solution enables deaf and hard of hearing gamers to “see the sound” by visualizing directional audio events in games. (Photo: Business Wire)
Airdrop Gaming is the first partner in Logitech's new Start-Up for Good initiative, a pilot program dedicated to helping companies that are creating positive social impact bring their solutions to market. As part of the program, Airdrop Gaming leveraged Logitech’s mentorship, resources, and global platform to accelerate the development of its groundbreaking Audio Radar visual sound solution for the deaf and hard of hearing community.
“Partnering with Logitech G represents a significant step toward reshaping the gaming landscape for players who are deaf and hard of hearing,” said Timothy Murphy, CEO of Airdrop Gaming. “Their expertise and dedication to innovation helped us elevate our technology and expand our reach to more gamers.”
The patented Audio Radar system translates in-game audio events, such as footsteps or directional gunfire, into visual cues with six high-performance RGBW LED light bars, allowing you to see the direction of sounds. This technology enables players who are deaf and hard of hearing to engage with games on an even playing field. Logitech G, renowned for its high-performance gaming gear, shares Airdrop Gaming’s commitment to making gaming accessible to everyone.
“Gaming is at its best when it’s inclusive,” said Ujesh Desai, General Manager of Logitech G. “Our partnership with Airdrop Gaming aligns with our mission to empower all gamers with gear that lets them perform at their highest level. I love the Audio Radar solution and what it provides.”
About Airdrop Gaming
Airdrop Gaming is a technology company dedicated to creating inclusive gaming experiences through innovative visual sound solutions. Its flagship product, Audio Radar, enables players to see what they can’t hear, Audio Radar is opening new doors for gamers worldwide.
About Logitech
Logitech designs software-enabled hardware solutions that help businesses thrive and unite people when working, creating, gaming, and streaming. As the point of connection between people and the digital world, our mission is to extend human potential in work and play, in a way that is good for people and the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and the Nasdaq Global Select Market (LOGI). Find Logitech and its other brands, including Logitech G, at www.logitech.com or the company blog.
Logitech, Logitech G and TRUEFORCE are trademarks or registered trademarks of Logitech Europe S.A. and/or its affiliates in the
All other trademarks are the property of their respective owners.
For more information about Logitech and its products, visit the company’s website at www.logitech.com.
(LOGIIR)
View source version on businesswire.com: https://www.businesswire.com/news/home/20241203303347/en/
Editorial Contact:
Derek Perez
dperez1@logitech.com
Source: Logitech G
FAQ
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